Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

University of Glasgow
Skills you'll gain: Strategic Leadership, Business Transformation, Digital Transformation, Business Leadership, Innovation, Market Research, Cross-Functional Collaboration, Organizational Leadership, Leadership Development, Business Strategy, Leadership, Strategic Decision-Making, Organizational Strategy, Business Planning, Leadership and Management, Competitive Analysis, Corporate Strategy, Business Modeling, Business Management, Organizational Change
Intermediate · Specialization · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Marketing, Data Analysis, Statistical Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Google Gemini, Generative AI, Content Strategy, Content Marketing, AI Workflows, ChatGPT, Google Analytics, AI Product Strategy, Responsible AI, Content Creation, Metadata Management, Customer Insights, Market Intelligence, Ethical Standards And Conduct
Beginner · Specialization · 3 - 6 Months
Skills you'll gain: ServiceNow, Information Technology Infrastructure Library, IT Service Management, Problem Management, Service Management, Information Technology Operations, Digital Transformation, Change Control, Issue Tracking, Configuration Management, Computer Security Incident Management, Self Service Technologies, Change Requests, Automation, Service Level, Problem Solving, Design, Order Fulfillment
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Emerging Technologies, Forecasting, Critical Thinking, Augmented and Virtual Reality (AR/VR), Strategic Thinking, Technology Strategies, Strategic Leadership, AI Enablement, Business Transformation, Data-Driven Decision-Making, Systems Thinking, Innovation, Storytelling, Thought Leadership, Scenario Testing, Decision Making, Artificial Intelligence, Virtual Reality, Probability & Statistics
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Power Automate/Flow, Email Automation, Microsoft 365, Document Management, Workflow Management, Microsoft Power Platform, Business Process Automation, Productivity Software, Automation, Intranet
Intermediate · Guided Project · Less Than 2 Hours

Pontificia Universidad Católica del Perú
Skills you'll gain: Behavioral Economics, Human Centered Design, Consumer Behaviour, Economics, Social Sciences, Design and Product, Research Design, Decision Making, Business Ethics, Social Impact
Beginner · Course · 1 - 4 Weeks

AI Business School
Skills you'll gain: Generative AI, AI Enablement, Responsible AI, Sales Enablement, Risk Management, Sales, Artificial Intelligence, Sales Strategy, Digital Transformation, Innovation, Automation
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Social Media, Competitive Analysis, Marketing, Customer Engagement, Professional Networking, Marketing Strategies, Social Media Strategy, Performing Arts, Content Strategy, Marketing Channel, Entrepreneurship
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphic Design, Design, Collaborative Software, Design Software, Content Creation, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Selenium (Software), JUnit, HTML and CSS, Test Automation, Software Testing, Test Script Development, Web Development, Software Quality Assurance, Continuous Integration, Java, Test Execution Engine, Object Oriented Programming (OOP), Debugging
Intermediate · Course · 1 - 3 Months