Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Minnesota State University, Mankato
Skills you'll gain: Brand Strategy, Brand Marketing, Competitive Analysis, Brand Management, Branding, Brand Awareness, Brand Loyalty, Target Audience, Marketing Psychology, Target Market, Business Planning, Strategic Marketing, Integrated Marketing Communications, Organizational Strategy, Growth Strategies, Marketing Strategies, Cross-Channel Marketing, Marketing Planning, Communication Planning, Market Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Meta Ads Manager, Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Campaign Planning, Social Media, Online Advertising, Social Media Marketing, Digital Advertising, Campaign Management, Advertising
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Copywriting, Advertising, Advertising Campaigns, Online Advertising, Writing and Editing, Promotional Materials, Design, Visual Design, Media Strategy, Marketing Collateral, Ideation, Graphic Design, Electronic Media, Marketing Communications, Strategic Communication, Design and Product, Design Elements And Principles, Social Media, Design Thinking, Business Communication
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Product Promotion, Marketing Materials, Promotional Strategies, Graphic and Visual Design Software, Product Knowledge, Design, Dashboard, Graphic and Visual Design, Commercialization, Creative Design, Graphic Design, Selling Techniques, Sales
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media, Social Media Management, Social Media Marketing, Personalized Service, Customer Communications Management, Web Presence, Drive Engagement, Branding, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: User Research, User Feedback, Business Research, Market Research, Business Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Analytics, Driving engagement, Web Analytics, Benchmarking, Drive Engagement, Customer Engagement, Customer Analysis, Performance Analysis, Target Audience, Performance Measurement, Performance Reporting, Journey Mapping, Customer Retention, Trend Analysis, Marketing
Intermediate · Guided Project · Less Than 2 Hours

New York Institute of Finance
Skills you'll gain: Supplier Management, Supply Chain Management, Supplier Relationship Management, Accounts Payable, Procurement, Customer Analysis, Cash Management, Prospecting and Qualification, Stakeholder Analysis, Commercial Lending, Working Capital, Stakeholder Management, Credit Risk, Financial Analysis, Cash Flows, Technology Solutions, Target Market
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Growth Strategies, Competitive Analysis, Value Propositions, Business Development, Customer Analysis, Customer Insights, Business Strategy, Target Market, Product Marketing, Market Intelligence, Consumer Behaviour, Target Audience
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphic Design, Graphic and Visual Design, Design, Collaborative Software, Design Software, Content Creation, Google Workspace, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Market Dynamics, Supply And Demand, Property and Real Estate, Real Estate, Land Management, Economic Development, Market Analysis, Economics, Financial Market, Analysis
Intermediate · Course · 1 - 3 Months

Alfaisal University | KLD
Skills you'll gain: Customer Retention, Marketing Strategies, Customer Analysis, Brand Loyalty, Target Market, Strategic Marketing, Customer Insights, Customer Relationship Building, Customer Relationship Management, Customer Engagement, Market Dynamics, Digital Transformation
Beginner · Course · 1 - 4 Weeks