• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Digital Marketing

Digital Marketing Courses

Digital marketing courses can help you learn SEO strategies, content creation, social media management, and email marketing techniques. You can build skills in audience analysis, campaign optimization, and brand storytelling. Many courses introduce tools like Google Analytics for tracking performance, Hootsuite for managing social media, and Mailchimp for email campaigns, showing how these skills can enhance your marketing efforts.


Popular Digital Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Think Outside the Inbox: Email Marketing

    Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    A

    Adobe

    Adobe Marketing Specialist

    Skills you'll gain: Promotional Strategies, Marketing Planning, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Content Marketing, Creative Design, Target Audience, Generative AI, Digital Advertising, Visual Design, Marketing Strategies, Campaign Management, Content Creation, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.2K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Digital Marketing

    Skills you'll gain: Digital Marketing, Digital Media Strategy, Business Strategies, Digital Advertising, Growth Strategies, Social Media, Pay Per Click Advertising, Market Analysis, Market Opportunities

    4.8
    Rating, 4.8 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Social Media Marketing in Practice

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Social Media Content, Target Audience, Content Creation, Marketing Strategies, Advertising Campaigns, Digital Content, Digital Advertising, Brand Awareness

    4.5
    Rating, 4.5 out of 5 stars
    ·
    600 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Full Digital Marketing

    Skills you'll gain: Google Analytics, Email Marketing, Google Ads, WordPress, LinkedIn, Content Creation, Content Marketing, Facebook, Social Media, Social Media Marketing, Search Engine Marketing, Social Media Content, Web Analytics and SEO, Advertising Campaigns, Email Automation, Social Media Campaigns, Analytics, Keyword Research, ChatGPT, Bidding

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Increase Engagement to your Instagram Business Profile

    Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding

    4
    Rating, 4 out of 5 stars
    ·
    363 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Digital Marketing

    Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    228 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Search Engine Optimization (SEO) with Squarespace

    Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google

    Assess for Success: Marketing Analytics and Measurement

    Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Social Media Marketing

    Skills you'll gain: Marketing Budgets, Blogs, Integrated Marketing Communications, Social Media Marketing, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Management, Real Time Data, Content Marketing, Strategic Marketing, Social Media Strategy, Marketing Strategies, Social Media Content, Marketing Effectiveness, Target Audience, Digital Transformation, Analytics, Digital Marketing, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
    ·
    5.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Marketing and SEO Tools using Wix

    Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    375 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Adobe Digital Marketing Strategy

    Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    474 reviews

    Beginner · Specialization · 1 - 3 Months

Searches related to digital marketing

digital marketing certification
digital marketing free
digital marketing specialization
digital marketing analytics
digital marketing trends
digital marketing institute
digital marketing strategy with goldman sachs 10,000 women
digital marketing capstone
1234…218

In summary, here are 10 of our most popular digital marketing courses

  • Think Outside the Inbox: Email Marketing: Google
  • Adobe Marketing Specialist: Adobe
  • Introduction to Digital Marketing: IBM
  • Social Media Marketing in Practice: Digital Marketing Institute
  • Full Digital Marketing: LearnKartS
  • Increase Engagement to your Instagram Business Profile : Coursera
  • Introduction to Digital Marketing: University of California, Irvine
  • Search Engine Optimization (SEO) with Squarespace : Coursera
  • Assess for Success: Marketing Analytics and Measurement: Google
  • Social Media Marketing: Northwestern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok