Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.
University of Colorado Boulder
Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics
Beginner · Specialization · 3 - 6 Months

Unilever
Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, Online Advertising, Predictive Analytics
Beginner · Professional Certificate · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Data Governance, Marketing Analytics, Data Presentation, Data Visualization, Business Analytics, Accounting, Infographics, Data Management, Data Collection, Data Quality, Data Visualization Software, Internal Controls, Business Analysis, Analytics, Regression Analysis, Data Analysis, Advanced Analytics, Power BI, Machine Learning
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Looker (Software), Real Time Data, Analytics, Data Analysis, Customer Insights, Target Audience, Marketing Strategies, Customer Retention, E-Commerce, Event Monitoring
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: People Analytics, Descriptive Analytics, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Human Capital, Human Resource Strategy, Operations Research, Financial Analysis, Marketing Analytics, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review, Human Resources, Business Operations
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Generative AI, Matplotlib, Plotly, Prompt Engineering, Data Ethics, Power BI, Data Visualization, Microsoft Excel, Data Manipulation, Data Cleansing, Exploratory Data Analysis, Pandas (Python Package), Data Transformation, Excel Formulas, Pivot Tables And Charts, Data Visualization Software, Data Analysis, Microsoft Copilot, Data Presentation, Data Processing
Intermediate · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Machine Learning Algorithms, Data Visualization, Jupyter, Tableau Software, Matplotlib, Data Visualization Software, Unsupervised Learning, Exploratory Data Analysis, Pandas (Python Package), Scikit Learn (Machine Learning Library), Data Manipulation, Machine Learning, Excel Macros, Text Mining, Applied Machine Learning, Time Series Analysis and Forecasting, Predictive Modeling, Data Analysis, Loans, Python Programming
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Data Visualization Software, Data Analysis, Data Sharing, Data Presentation, Data Manipulation, Data Import/Export
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Data Visualization, Graph Theory, Relational Databases, Data Visualization Software, Data Storytelling, Data Analysis, Database Theory, Exploratory Data Analysis, Social Sciences, Statistical Analysis, Machine Learning, R Programming, Analytics, Sociology, Natural Language Processing, Data Manipulation, Text Mining, Statistical Modeling
Intermediate · Specialization · 3 - 6 Months
LearnQuest
Skills you'll gain: Data Warehousing, Data Analysis, Cloud Computing, Data Architecture, Big Data, Cloud Services, Analytics, Analysis, Data Storage, Cloud Computing Architecture, Cloud Infrastructure, Cloud Solutions, Scalability, Data Processing, Extract, Transform, Load, Cloud Platforms, Public Cloud, Software As A Service, Statistical Analysis, Data Strategy
Beginner · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Customer Analysis, Analytics, Business Analytics, Demand Planning, Usability Testing, Product Management, Customer Insights, AI Product Strategy, A/B Testing, Product Development, Agile Methodology, User Experience, Data-Driven Decision-Making, Predictive Analytics, Data Science, Product Testing, Agile Software Development, Software Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Data-Driven Decision-Making, Advertising
Beginner · Course · 1 - 4 Weeks