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  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Washington

    Essential Marketing Frameworks

    Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Competitive Analysis, Target Audience, Proposal Development, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Sell: An Overview of Fundamental Selling Techniques

    Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Prospecting, Lead Generation, Telephone Skills, Customer Relationship Building, Active Listening, Communication Strategies, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    253 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    B

    Board Infinity

    Forecasting for Marketers: Mastering Google Analytics

    Skills you'll gain: Marketing Budgets, Stakeholder Engagement, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Planning, Analytics, Data Presentation, Predictive Modeling, Trend Analysis, Presentations, Dashboard, Performance Reporting, Data Quality

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Marketing, Communication, and PR

    Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization, Marketing Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

    Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Market Research, Business Metrics, Customer Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Marketing Analytics Foundation

    Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Customer Data Management, Application Programming Interface (API), Market Data, Personally Identifiable Information, Web Analytics, Information Privacy, API Gateway, Data Integration, Data Analysis, Data-Driven Decision-Making, Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Developing a Winning Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing, Marketing Management, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Product Marketing, Go To Market Strategy, Marketing Analytics, Value Propositions, Market Analysis, Target Market, Customer Insights

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of London

    Fundamentals of International Business

    Skills you'll gain: Business Ethics, Global Marketing, Social Sciences, International Relations, Business, Political Sciences, Corporate Sustainability, Intercultural Competence, Business Strategy, Cultural Diversity, Business Risk Management, Economics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    116 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Strategy

    Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Case Studies, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Product Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of North Texas

    Foundations of Marketing Practice for Non-Majors

    Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Fundamentos del Marketing

    Skills you'll gain: Marketing, Brand Management, Brand Strategy, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Company, Product, and Service Knowledge, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    273 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Chile

    Marketing Gerencial

    Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Essential Marketing Frameworks: University of Washington
  • How to Sell: An Overview of Fundamental Selling Techniques: Coursera
  • Forecasting for Marketers: Mastering Google Analytics: Board Infinity
  • Marketing, Communication, and PR: Microsoft
  • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Marketing Analytics Foundation: Meta
  • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign
  • Fundamentals of International Business: University of London
  • Marketing Strategy: IE Business School
  • Foundations of Marketing Practice for Non-Majors: University of North Texas

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