Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Northwestern University
Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Social Media Campaigns, Strategic Marketing, Marketing Strategies, Budgeting, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Performance Metric, Business Planning, Cross-Channel Marketing, Target Market, Customer Engagement, Planning, Drive Engagement
★ 4.9 (375) · Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Automation, Conversion Funnel Analysis, HubSpot CRM, Marketing Operations, Customer Relationship Management (CRM) Software, Marketing Effectiveness, Marketing Analytics, Data-Driven Marketing, Customer Retention, Customer Acquisition Management, Customer Analysis, Cross-Channel Marketing, Marketing, Customer Insights, Customer Communications Management, Target Audience, Communication Planning, Customer Engagement, Workflow Management, B2B Sales
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy
Intermediate · Specialization · 3 - 6 Months

Yonsei University
Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Marketing Strategies, Marketing, Marketing Psychology, Strategic Marketing, Marketing Planning, Market Opportunities, Marketing Management, Marketing Strategy and Techniques, Event Marketing, Cultural Diversity
★ 4.8 (197) · Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Product Planning, Marketing Management, Marketing, Strategic Marketing, Product Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising Campaigns, Advertising, Integrated Marketing Communications, Promotions and Campaigns, Media Planning, Paid media, Revenue Management, Sales Strategy
★ 4.7 (323) · Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Consumer Behaviour, Marketing, Culture, Data-Driven Marketing, Sustainable Business, Environmental Issue, Digital Analysis, Sociology, Sustainable Development, Data Ethics
★ 4.7 (91) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Copywriting, Content Marketing, Blogs, Content Creation, Content Optimization, Target Audience, Driving engagement, Digital Content, Content Development and Management, Content Strategy, Marketing Strategies, Search Engine Optimization, Web Content, Social Media Strategy, Digital Marketing Campaigns, Social Media Marketing, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools
★ 5 (34) · Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Global Marketing, Staff Management, People Management, Culture, Cultural Diversity, Cultural Responsiveness, Intercultural Competence, Team Management, Cultural Sensitivity, B2B Sales, Target Market, Business Management, Diversity Marketing, Human Resources, Human Resource Strategy, Human Resources Management and Planning, Marketing, Organizational Strategy, Strategic Marketing, Marketing Management
★ 4.8 (129) · Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Communication Planning, Content Performance Analysis, Strategic Communication, Target Audience, Campaign Management, Promotions and Campaigns, Campaign Planning, Cross-Channel Marketing, Content Creation, User Research, Ethical Standards And Conduct
★ 4.8 (43) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Dashboard, Conversion Funnel Analysis, Surveys, Content Scheduling, Newsletters, Search Engine Optimization, Marketing Budgets, Email Automation, Data-Driven Marketing, Marketing Analytics, Marketing Automation, Web Analytics, Email Marketing, Content Marketing, Performance Reporting, Google Analytics, Collaborative Software, Social Media Management, Lead Generation
★ 3.7 (6) · Beginner · Specialization · 3 - 6 Months

SkillsBooster Academy
Skills you'll gain: Anthropic Claude, Copywriting, Email Automation, Responsible AI, Brand Marketing, Marketing, Content Development and Management, Personalized Campaigns, Marketing Automation, Email Marketing, Marketing Strategies, Data Ethics, Social Media Marketing, Digital Marketing, AI Orchestration, Generative AI, Search Engine Marketing, Artificial Intelligence, Web Analytics and SEO, Business
★ 4.3 (8) · Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data-Driven Decision-Making, Predictive Modeling, Social Media Analytics, Predictive Analytics, Marketing, Social Network Analysis, Customer Analysis, Data Analysis Software, Data Ethics, Data Warehousing, Customer Insights, Data Science, Digital Analysis, Case Studies, Blockchain, Consumer Behaviour, Marketing Strategy and Techniques, Data Integrity, Image Analysis, Machine Learning
★ 4.5 (3.8K) · Intermediate · Specialization · 1 - 3 Months