• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • N

    Northwestern University

    Social Marketing Capstone Project

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Social Media Campaigns, Strategic Marketing, Marketing Strategies, Budgeting, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Performance Metric, Business Planning, Cross-Channel Marketing, Target Market, Customer Engagement, Planning, Drive Engagement

    4.9 stars, 375 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.9 (375) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Structure Lifecycle Marketing

    Skills you'll gain: Marketing Automation, Conversion Funnel Analysis, HubSpot CRM, Marketing Operations, Customer Relationship Management (CRM) Software, Marketing Effectiveness, Marketing Analytics, Data-Driven Marketing, Customer Retention, Customer Acquisition Management, Customer Analysis, Cross-Channel Marketing, Marketing, Customer Insights, Customer Communications Management, Target Audience, Communication Planning, Customer Engagement, Workflow Management, B2B Sales

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    AI-Powered Modern Marketing

    Skills you'll gain: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy

    Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • Y

    Yonsei University

    Marketing Internacional en Asia

    Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Marketing Strategies, Marketing, Marketing Psychology, Strategic Marketing, Marketing Planning, Market Opportunities, Marketing Management, Marketing Strategy and Techniques, Event Marketing, Cultural Diversity

    4.8 stars, 197 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (197) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    IE Business School

    Fundamentos del marketing mix

    Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Product Planning, Marketing Management, Marketing, Strategic Marketing, Product Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising Campaigns, Advertising, Integrated Marketing Communications, Promotions and Campaigns, Media Planning, Paid media, Revenue Management, Sales Strategy

    4.7 stars, 323 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (323) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of London

    Consumption, Marketing and Culture

    Skills you'll gain: Consumer Behaviour, Marketing, Culture, Data-Driven Marketing, Sustainable Business, Environmental Issue, Digital Analysis, Sociology, Sustainable Development, Data Ethics

    4.7 stars, 91 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (91) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Digital Marketing, SEO & Copywriting

    Skills you'll gain: Content Performance Analysis, Copywriting, Content Marketing, Blogs, Content Creation, Content Optimization, Target Audience, Driving engagement, Digital Content, Content Development and Management, Content Strategy, Marketing Strategies, Search Engine Optimization, Web Content, Social Media Strategy, Digital Marketing Campaigns, Social Media Marketing, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools

    5 stars, 34 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 5 (34) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    International Marketing and Management

    Skills you'll gain: Global Marketing, Staff Management, People Management, Culture, Cultural Diversity, Cultural Responsiveness, Intercultural Competence, Team Management, Cultural Sensitivity, B2B Sales, Target Market, Business Management, Diversity Marketing, Human Resources, Human Resource Strategy, Human Resources Management and Planning, Marketing, Organizational Strategy, Strategic Marketing, Marketing Management

    4.8 stars, 129 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (129) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Marketing, Communication, and PR

    Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Communication Planning, Content Performance Analysis, Strategic Communication, Target Audience, Campaign Management, Promotions and Campaigns, Campaign Planning, Cross-Channel Marketing, Content Creation, User Research, Ethical Standards And Conduct

    4.8 stars, 43 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (43) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Digital Marketing Operations & Analytics

    Skills you'll gain: Content Performance Analysis, Dashboard, Conversion Funnel Analysis, Surveys, Content Scheduling, Newsletters, Search Engine Optimization, Marketing Budgets, Email Automation, Data-Driven Marketing, Marketing Analytics, Marketing Automation, Web Analytics, Email Marketing, Content Marketing, Performance Reporting, Google Analytics, Collaborative Software, Social Media Management, Lead Generation

    3.7 stars, 6 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 3.7 (6) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Claude AI for Marketing

    Skills you'll gain: Anthropic Claude, Copywriting, Email Automation, Responsible AI, Brand Marketing, Marketing, Content Development and Management, Personalized Campaigns, Marketing Automation, Email Marketing, Marketing Strategies, Data Ethics, Social Media Marketing, Digital Marketing, AI Orchestration, Generative AI, Search Engine Marketing, Artificial Intelligence, Web Analytics and SEO, Business

    4.3 stars, 8 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.3 (8) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Data-Driven Digital Marketing & Analytics

    Skills you'll gain: Data-Driven Decision-Making, Predictive Modeling, Social Media Analytics, Predictive Analytics, Marketing, Social Network Analysis, Customer Analysis, Data Analysis Software, Data Ethics, Data Warehousing, Customer Insights, Data Science, Digital Analysis, Case Studies, Blockchain, Consumer Behaviour, Marketing Strategy and Techniques, Data Integrity, Image Analysis, Machine Learning

    4.5 stars, 3.8K reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.5 (3.8K) · Intermediate · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
1…202122…290

In summary, here are 10 of our most popular marketing courses

  • Social Marketing Capstone Project: Northwestern University
  • Structure Lifecycle Marketing: Coursera
  • AI-Powered Modern Marketing: Coursera
  • Marketing Internacional en Asia: Yonsei University
  • Fundamentos del marketing mix: IE Business School
  • Consumption, Marketing and Culture: University of London
  • Digital Marketing, SEO & Copywriting: EDUCBA
  • International Marketing and Management: University of Colorado Boulder
  • Marketing, Communication, and PR: Microsoft
  • Digital Marketing Operations & Analytics: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok