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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Digital Marketing Capstone

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing Campaigns, Data-Driven Marketing, Digital Marketing, Campaign Management, Digital Media Strategy, Marketing Analytics, Online Advertising, Digital Advertising, Search Engine Marketing, Performance Analysis, Consumer Behaviour, Marketing Strategies, Market Research, Journey Mapping, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Campaign Planning

    ★ 4.5 (607) · Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    APIs Explorer: App Engine

    Skills you'll gain: Google App Engine, Cloud API, Firewall, Google Cloud Platform, Cloud Applications, Application Programming Interface (API), Application Deployment, Cloud Deployment, Cloud Management, Software Versioning, Application Development, Version Control

    Beginner · Project · Less Than 2 Hours

  • S

    SkillsBooster Academy

    Digital Marketing Basics

    Skills you'll gain: Digital Marketing, Target Audience, Data-Driven Marketing, Search Engine Optimization, Social Media Content, Email Marketing, Marketing Strategy and Techniques, Marketing Strategies, Social Media Strategy, Digital Brand Strategy, Social Media Marketing, Marketing Analytics, Customer Engagement, Marketing, Digital Marketing Tools, Web Analytics and SEO, Business Marketing, Web Analytics, Business Development, Business

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    Cybersecurity Job Search, Resume, and Interview Prep

    Skills you'll gain: Interviewing Skills, Professional Networking, Web Presence, Cybersecurity, Applicant Tracking Systems, Market Research, Recruitment, Portfolio Management, Job Analysis, Keyword Research, Business Writing, Negotiation, Writing, Technical Communication, Communication

    ★ 4.8 (125) · Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    APIs Explorer: Compute Engine

    Skills you'll gain: Virtual Machines, Cloud Deployment, Google Cloud Platform, Cloud Management, Cloud Computing, Virtualization and Virtual Machines, Cloud API, Infrastructure As A Service (IaaS), Cloud Services, Public Cloud, System Monitoring

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Marketing Specialist

    Skills you'll gain: A/B Testing, Content Performance Analysis, Content Scheduling, Marketing Analytics, Business Intelligence, Performance marketing, Key Performance Indicators (KPIs), Campaign Management, Brand Marketing, HubSpot CRM, Social Media Management, Digital Marketing, Google Ads, Marketo, Marketing Automation, Content Optimization, Email Marketing, Canva (Software), Data-Driven Marketing, Web Analytics

    Beginner · Professional Certificate · 3 - 6 Months

  • S

    Simplilearn

    Behavioral Marketing

    Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Marketing Effectiveness, Email Marketing, Marketing Analytics, Digital Marketing, Driving engagement, Customer Relationship Management, Digital Advertising, Online Advertising, Google Ads, Social Media Marketing, Cross-Channel Marketing, Target Market, Personalized Campaigns, Data Collection

    ★ 4.7 (20) · Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    AI Marketing Mastery

    Skills you'll gain: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Facebook, Digital Advertising, Productivity, Sales Pipelines, Web Development

    ★ 3.5 (11) · Beginner · Specialization · 3 - 6 Months

    Category: Hot New Release
    Hot New Release
  • U

    University of Pennsylvania

    Introducción al Marketing

    Skills you'll gain: Customer Analysis, Branding, Brand Strategy, Brand Marketing, Marketing Psychology, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Marketing Strategies, Customer Insights, Marketing Communications, Driving engagement, Online Advertising, E-Commerce

    ★ 4.8 (272) · Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimize SQL and Vector Search Parameters

    Skills you'll gain: Performance Testing, Retrieval-Augmented Generation, Vector Databases, LLM Application, Performance Tuning, Query Languages, SQL, Benchmarking, System Monitoring, Secure Coding

    Intermediate · Course · 1 - 4 Weeks

  • I

    IE Business School

    Marketing Mix Implementation

    Skills you'll gain: Marketing Communications, Product Lifecycle Management, Data-Driven Marketing, Brand Strategy, Integrated Marketing Communications, Customer experience strategy (CX), Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Marketing Analytics, Brand Management, Retail Management, Product Management, Marketing Channel, Market Dynamics, Revenue Management, Merchandising, Strategic Marketing, Communication

    ★ 4.7 (6.1K) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Pennsylvania

    Retail Marketing Strategy

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Retail Sales, Marketing Strategies, Customer Analysis, Customer Insights, Brand Loyalty, Brand Awareness, Cross-Channel Marketing, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Self Service Technologies, Innovation, E-Commerce, Corporate Sustainability

    ★ 4.8 (296) · Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular search engine marketing courses

  • Digital Marketing Capstone: University of Illinois Urbana-Champaign
  • APIs Explorer: App Engine: Google Cloud
  • Digital Marketing Basics: SkillsBooster Academy
  • Cybersecurity Job Search, Resume, and Interview Prep: IBM
  • APIs Explorer: Compute Engine: Google Cloud
  • Marketing Specialist: Coursera
  • Behavioral Marketing: Simplilearn
  • AI Marketing Mastery: LearnKartS
  • Introducción al Marketing: University of Pennsylvania
  • Optimize SQL and Vector Search Parameters: Coursera

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