Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Data Ethics, Business Ethics, ChatGPT, AI literacy, Ethical Standards And Conduct, Responsible AI, Artificial Intelligence, Information Privacy, Self Service Technologies, General Data Protection Regulation (GDPR), Informed Consent, Personally Identifiable Information, Accountability, Generative AI Agents
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Survey Creation, Customer Retention, Customer Insights, Business Research, Customer Data Management, User Feedback, Customer experience improvement
Beginner · Guided Project · Less Than 2 Hours

Universidad Nacional Autónoma de México
Skills you'll gain: Business Planning, Organizational Structure, Business Strategies, Market Analysis, Quality Management, Business Strategy, Marketing Planning, Business Management, Strategic Planning, Entrepreneurship, Financial Planning, Marketing, Promotional Strategies, Quality Management Systems, Organizational Strategy, Marketing Strategies, Financial Management
Mixed · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Revenue Management, Market Dynamics, Strategic Marketing, Marketing, Cost Accounting, Cost Management, Revenue Forecasting, Marketing Strategy and Techniques, Product Lifecycle Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Calendar Management, Organizational Skills, Content Management, Workflow Management, Scheduling, Project Management Software, Process Optimization, Collaborative Software, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Curiosity, Design Thinking, Persona Development, Innovation, Customer Analysis, Target Audience, Creative Problem-Solving, Customer Insights, Market Research, Entrepreneurship, User Feedback, Customer Engagement, Problem Solving, Communication, Interviewing Skills
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Marketing Materials, Design Software, Marketing Strategy and Techniques, Creative Design, Graphic Design, Design, Promotional Strategies, Branding, Color Theory, Product Design
Intermediate · Guided Project · Less Than 2 Hours
Skills you'll gain: Organizational Change, Change Management, Business Transformation, Organizational Development, Culture Transformation, Organizational Leadership, Overcoming Objections, Drive Engagement, Digital Transformation, Business Leadership, Leadership, Stakeholder Analysis, Internal Communications, Stakeholder Communications, Stakeholder Management, Communication Strategies, Strategic Communication, Communication, Adaptability, Planning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Marketing, Social Media Marketing, Social Media Content, Business Marketing, Online Advertising, Paid media, User Accounts, Driving engagement
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Price Negotiation, Sales Management, Sales Operations, Selling Techniques, Sales, Account Strategy, Enterprise Sales, B2B Sales, Driving engagement, Inside Sales, Training and Development, Communication Planning, Regional Sales, Customer Engagement, Marketing Automation, LinkedIn, AI Personalization, Drive Engagement, Key Performance Indicators (KPIs), Prioritization
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Proposal Development, Customer Relationship Management (CRM) Software, Relationship Management, Relationship Building
Advanced · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Gemini, Big Data, Google Cloud Platform, Marketing Analytics, Generative AI, Data-Driven Marketing, Applied Machine Learning, Data Analysis, Predictive Analytics, Forecasting, Predictive Modeling, Query Languages, SQL
Beginner · Course · 1 - 4 Weeks