Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Simplilearn
Skills you'll gain: Meta Ads Manager, Content Performance Analysis, Social Media Management, Instagram, Social Media Campaigns, Facebook, Content Scheduling, Social Media, Advertising Campaigns, Online Advertising, Social Media Analytics, Collaborative Software, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Collaboration, Content Marketing, Drive Engagement, Sales
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis Tools, Business Analysis, Ideation, Entrepreneurship, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies
Intermediate · Guided Project · Less Than 2 Hours
STARWEAVER
Skills you'll gain: Target Audience, Public Relations, Communication Planning, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Strategic Planning, Media Relations, Persuasive Communication, Marketing Effectiveness, Content Performance Analysis, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Marketing Communications, Social Media, AI Enablement, Teamwork
Beginner · Course · 1 - 4 Weeks

New York Institute of Finance
Skills you'll gain: Supplier Management, Supply Chain Management, Supplier Relationship Management, Accounts Payable, Procurement, Customer Analysis, Cash Management, Prospecting and Qualification, Stakeholder Analysis, Commercial Lending, Working Capital, Stakeholder Management, Credit Risk, Financial Analysis, Cash Flows, Technology Solutions, Target Market
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Instagram, Content Scheduling, Social Media Content, Competitive Analysis, Calendar Management, Target Audience, Content Strategy, Social Media Management, Social Media Strategy, Content Marketing, Content Development and Management, Social Media, Social Media Marketing, Content Creation, Goal Setting
Beginner · Course · 1 - 4 Weeks

Minnesota State University, Mankato
Skills you'll gain: Research, Usability Testing, Graphic and Visual Design, Usability, Research Methodologies, AI Integrations, AI literacy, User Research, Writing and Editing, User Feedback, Report Writing, Web Content Accessibility Guidelines, User Experience Design, Persona (User Experience), User Experience, Analysis
Beginner · Course · 1 - 4 Weeks

Saïd Business School, University of Oxford
Skills you'll gain: AI Personalization, Generative Engine Optimization (GEO), Machine Learning Methods, Media Strategy, Responsible AI, Machine Learning Algorithms, Machine Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, AI Enablement, Content Performance Analysis, Algorithms, Driving engagement, Generative AI, Marketing, Marketing Communications, Data Storytelling, Target Audience, Strategic Thinking
Intermediate · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Reporting, Proposal Development, Proposal Writing, Financial Accounting, Corporate Finance, Financial Acumen, Business Metrics, Sales Presentations, Business Valuation, Capital Budgeting, Entrepreneurial Finance, Internal Communications, Financial Management, Cost Benefit Analysis, Project Finance, Finance, Performance Metric, Product Management
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Transportation Operations, Logistics, Logistics Management, Export Control, Shipping and Receiving, Supply Chain Planning, Supply Chain, Entrepreneurship, Global Marketing, Market Opportunities, Market Research, Regulatory Compliance, Tax Compliance, Operational Efficiency, Negotiation
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Generative Engine Optimization (GEO), Large Language Modeling, Search Engine Optimization, Google Gemini, LLM Application, Content Optimization, Anthropic Claude, ChatGPT, Influencing, Artificial Intelligence, Content Strategy, Brand Awareness, Branding
Mixed · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Petroleum Industry, Oil and Gas, Market Dynamics, Global Marketing, Energy and Utilities, Price Negotiation, Environmental Issue, Economic Development, Economics, Climate Change Mitigation, Manufacturing and Production, Socioeconomics, Process Engineering, Social Studies, Sustainable Systems, Production Process, Natural Resource Management, Workforce Development, Risk Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Animations, Multimedia, Visual Storytelling, Content Creation, Editing, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours