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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Internal Communications Framework

    Skills you'll gain: Internal Communications, Corporate Communications, Employee Engagement, Diversity Equity and Inclusion Initiatives, Strategic Communication, Crisis Management, Drive Engagement, Business Communication, Workplace inclusivity, Organizational Change, Communication Strategies, Leadership, Culture

    4.5
    Rating, 4.5 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Advertise your Fundraiser using Canva

    Skills you'll gain: Marketing Materials, Promotional Materials, Advertising, Digital Advertising, Organizational Skills, Graphic Design, Driving engagement, Project Design, Facebook, Marketing, Fundraising

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Cloud Native, Microservices, Containers, DevOps and Agile

    Skills you'll gain: Cloud-Native Computing, Docker (Software), Containerization, Microservices, Agile Methodology, DevOps, Kubernetes, CI/CD, Agile Project Management, Hybrid Cloud Computing, Scrum (Software Development), Restful API, Continuous Delivery, Cloud Applications, Continuous Integration, Postman API Platform, Test Driven Development (TDD), Cloud Computing Architecture, Software Development, Behavior-Driven Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    CRM: Analyze, Apply & Optimize Customer Success

    Skills you'll gain: Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Customer Retention, Customer Relationship Building, Marketing Automation, Value Propositions, Portfolio Management, Performance Measurement, Automation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Adobe Illustrator for Beginners: Creative Brand System

    Skills you'll gain: Adobe Illustrator, Logo Design, Creative Design, Graphic and Visual Design, Style Guides, Project Design, Digital Design, Typography, Layout Design, File Management, Design Elements And Principles, Design Specifications, Color Theory

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    A

    Amazon Web Services

    Planning a Generative AI Project

    Skills you'll gain: Generative AI, AI Product Strategy, AI Enablement, Risking, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    156 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI in Real Estate

    Skills you'll gain: Property and Real Estate, Real Estate, Fraud detection, Advanced Analytics, Real Estate Transactions, Predictive Analytics, Marketing Analytics, Responsible AI, Market Trend, Property Management, Marketing Strategies, Tensorflow, Lead Generation, Predictive Modeling, Artificial Intelligence, Business Valuation, Automation, Machine Learning, Internet Of Things, Risk Management

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Strategic Management

    Skills you'll gain: Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Business Strategy, Plan Execution, Sustainable Business, Corporate Strategy, Strategic Thinking, Business Management, Case Studies, Corporate Sustainability, Market Analysis, Business Analysis, Crisis Management, Supplier Management, Supplier Relationship Management, Continuous Monitoring

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create a Customer Satisfaction Survey in Qualtrics

    Skills you'll gain: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Canva for college students

    Skills you'll gain: Canva (Software), Infographics, Planning, Graphic and Visual Design Software, Design, Graphic Design, Graphical Tools, Graphic and Visual Design, Collaboration

    4.4
    Rating, 4.4 out of 5 stars
    ·
    36 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    I

    IESE Business School

    Mastering the Art of Scaling and Convincing Investors

    Skills you'll gain: Entrepreneurship, Business Valuation, Market Analysis, Competitive Analysis, Presentations, Fundraising, Market Research, Strategic Decision-Making, Strategic Thinking, New Business Development, Return On Investment, Due Diligence, Value Propositions, Mergers & Acquisitions, Negotiation, Investments, Financial Analysis, Innovation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    National Taiwan University

    工程資訊管理 BIM 應用

    Skills you'll gain: Building Information Modeling, Autodesk Revit, Engineering Management, Construction Estimating, Engineering Practices, Construction Management, Product Lifecycle Management, Computer-Aided Design, Simulation and Simulation Software

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Internal Communications Framework: University of California, Irvine
  • Advertise your Fundraiser using Canva: Coursera
  • Cloud Native, Microservices, Containers, DevOps and Agile: IBM
  • CRM: Analyze, Apply & Optimize Customer Success: EDUCBA
  • Adobe Illustrator for Beginners: Creative Brand System: Coursera
  • Planning a Generative AI Project: Amazon Web Services
  • AI in Real Estate: AI CERTs
  • Strategic Management: Fundação Instituto de Administração
  • Create a Customer Satisfaction Survey in Qualtrics: Coursera
  • Canva for college students: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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