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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    N

    New York Institute of Finance

    Supply Chain Finance Market and Fintech Ecosystem

    Skills you'll gain: Market Share, Supplier Risk Management, Financial Market, Market Opportunities, Market Trend, Market Dynamics, Market Analysis, Supply Chain Management, Supply Chain, FinTech, Market Intelligence, Financial Services, Commercial Banking, Financial Regulation, Corporate Finance, Loans, Stakeholder Analysis, Accounts Payable and Receivable

    4.5
    Rating, 4.5 out of 5 stars
    ·
    75 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Macroeconomics for Business Management

    Skills you'll gain: International Finance, Business Economics, Economics, Financial Policy, Economic Development, Fiscal Management, Market Dynamics, Business Planning, Investments

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    464 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Minnesota

    Introduction to UX Design MasterTrack Certificate Program

    Skills you'll gain: Design Thinking, User Research, User Experience Design, User Experience, UI/UX Research, Design Research, Usability Testing, Experience Design, User Centered Design, User Interface and User Experience (UI/UX) Design, Graphic and Visual Design, Human Centered Design, Persona (User Experience), Usability, Visual Storytelling, Data Ethics, Ethical Standards And Conduct

    4.1
    Rating, 4.1 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    AWS Cloud Practitioner Exam Prep

    Skills you'll gain: Infrastructure Architecture, Cloud Computing, Cloud Solutions, Cloud Hosting, Cost Reduction, Cost Management, Network Architecture, Database Management, Authorization (Computing), Operational Databases, Network Planning And Design, Load Balancing, Virtual Private Networks (VPN), Technical Support, Resource Management, Customer Support, Configuration Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    135 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Planned Giving

    Skills you'll gain: Fundraising, Gift Accounting, Fundraising and Crowdsourcing, Philanthropy, Tax Planning, Marketing Planning, Campaign Planning, Customer Relationship Building, Developing Training Materials, Tax Management, Accounting and Finance Software, Income Tax, Marketing Strategies, Relationship Building, Estate Planning, Tax Compliance, Marketing Materials, Administration, Policy Development, Tax

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Meta Ads Manager for Beginners: GenAI Feature Integration

    Skills you'll gain: Meta Ads Manager, Online Advertising, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Marketing, Budget Management, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Launch Strategy: 5 Steps to Capstone Experience

    Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Resource Allocation, Business Modeling, Resource Management, Resource Planning, Sales Development, Sales Strategy, Commercialization, Plan Execution, Customer Relationship Building, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing Planning, Entrepreneurial Finance, Operating Budget, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    133 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Peking University

    中级商务汉语——商务活动篇

    Skills you'll gain: Outbound Calls, Telephone Skills, Business Communication, Market Research, Business Marketing, Hotels and Accommodations, Guest Relations, Business Correspondence, Travel Arrangements, Oral Expression, Events and Conferences, Cultural Sensitivity, Negotiation, Language Competency, Customer Relationship Building, Presentations, Vocabulary

    4.8
    Rating, 4.8 out of 5 stars
    ·
    63 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Crea Gráficos para las Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Social Media, Social Media Marketing, Organizational Skills, Marketing Design, Collaborative Software, Social Media Strategy, Creative Design, Design Elements And Principles, Shared Media, Typography, Color Theory, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Introduction to Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Marketing, Strategic Marketing, Business Strategy, Plan Execution, Product Lining, Portfolio Management, Competitive Analysis, Business-To-Consumer, Business Valuation, B2B Sales

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    UX Research and Information Architecture 

    Skills you'll gain: Information Architecture, UI/UX Research, Persona (User Experience), Design Research, User Centered Design, User Interface and User Experience (UI/UX) Design, Surveys, Usability, Usability Testing, Persona Development, Prioritization, Tree Maps

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Alberta

    Introdução ao Gerenciamento de produtos de software

    Skills you'll gain: Agile Software Development, Requirements Analysis, Process Driven Development, Agile Methodology, Software Development, Product Management, Software Engineering, Technical Product Management, Software Development Methodologies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    42 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Supply Chain Finance Market and Fintech Ecosystem: New York Institute of Finance
  • Macroeconomics for Business Management: Fundação Instituto de Administração
  • Introduction to UX Design MasterTrack Certificate Program: University of Minnesota
  • AWS Cloud Practitioner Exam Prep: LearnKartS
  • Planned Giving: University of California, Davis
  • Meta Ads Manager for Beginners: GenAI Feature Integration: Coursera
  • Launch Strategy: 5 Steps to Capstone Experience: Michigan State University
  • 中级商务汉语——商务活动篇: Peking University
  • Crea Gráficos para las Redes Sociales con Canva: Coursera
  • Introduction to Strategic Brand Management: S.P. Jain Institute of Management and Research

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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