Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Universidad de los Andes
Skills you'll gain: Sustainable Business, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Marketing Management, Consumer Behaviour, Branding, Market Analysis, Target Market, Marketing Strategy and Techniques, Product Strategy, Marketing Channel
Mixed · Course · 1 - 3 Months

Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Power BI, Databricks, Data Processing, Data Warehousing, Database Systems, Databases, Dashboard, Cloud Services, NoSQL, Apache Spark, Database Administration, Relational Databases, Cloud Storage, MySQL, Data Store, SQL, Database Management, Data Storage
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Key Performance Indicators (KPIs), Power BI, Dashboard, Data Visualization, Interactive Data Visualization, Data Storytelling, Data Presentation, Business Metrics, Performance Analysis, Data Visualization Software, Data Import/Export, Business Intelligence, Regional Sales, Sales Presentation
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Social Media
Beginner · Specialization · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Marketing Analytics, Target Market, Customer Insights, Data-Driven Decision-Making, Value Propositions, Market Data
Beginner · Course · 1 - 4 Weeks

London Business School
Skills you'll gain: Financial Statement Analysis, Financial Analysis, Financial Statements, Balance Sheet, Financial Reporting, Financial Modeling, Income Statement, Return On Investment, Accounting, Investments, Cash Flows, Asset Management
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Regression Analysis, Return On Investment, Consumer Behaviour, A/B Testing
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis
Beginner · Course · 1 - 4 Weeks
University of California, Santa Cruz
Skills you'll gain: Programming Principles, Pseudocode
Beginner · Course · 1 - 3 Months

Skills you'll gain: Human Resources Management and Planning, Employee Performance Management, Performance Management, Growth Strategies, Delegation Skills, Business Management, People Management, Subcontracting, Recruitment, Employee Training, Organizational Structure, Organizational Strategy, Leadership, Communication
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Marketing Automation, Marketing Analytics, Newsletters, Marketing Psychology, Digital Marketing, A/B Testing, Customer Relationship Management, UI/UX Strategy
Beginner · Specialization · 1 - 3 Months

LearnKartS
Skills you'll gain: Google Analytics, Email Marketing, Google Ads, WordPress, LinkedIn, Content Creation, Content Marketing, Facebook, Social Media, Social Media Marketing, Search Engine Marketing, Social Media Content, Web Analytics and SEO, Advertising Campaigns, Email Automation, Social Media Campaigns, Analytics, Keyword Research, ChatGPT, Bidding
Beginner · Specialization · 3 - 6 Months