• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • U

    University of Virginia

    Основы бизнес-стратегии

    Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Competitive Analysis, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Competitive Intelligence, Market Analysis, Analysis, Decision Making, Market Dynamics, Value Propositions, Business Analysis Tools, Communication

    4.7 stars, 19 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (19) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    Interactive Brokers

    ESG Data & Accountability

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Market Data, Data Ethics, Financial Data, Investments, Data Collection, Due Diligence, Financial Services, Big Data, Analytics, Investment Management, Data-Driven Decision-Making, Sustainability Reporting, Financial Market, Business Ethics, Data Quality, Corporate Sustainability, Financial Industry Regulatory Authorities, Sustainable Business, Portfolio Management

    4.4 stars, 37 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (37) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Creating Engaging Content for TikTok

    Skills you'll gain: TikTok, Social Media Content, Content Performance Analysis, Content Creation, Video Editing, Social Media, Social Media Management, Content Marketing, Social Media Marketing, Social Media Strategy, Visual Storytelling, Storytelling, Content Optimization, Drive Engagement, Digital Content, Driving engagement, Content Strategy, Content Development and Management, Digital Media Strategy, Photo/Video Production and Technology

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Mastering Selenium WebDriver and Java Fundamentals

    Skills you'll gain: Selenium (Software), Test Script Development, Test Automation, Browser Compatibility, Java Programming, Java, Test Tools, Software Testing, Javascript, Eclipse (Software), Apache Maven, Development Environment, Object Oriented Programming (OOP), Cascading Style Sheets (CSS), Software Installation, System Configuration

    Intermediate · Course · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    CVS Health

    Preparing for Your Call Center Customer Service Role

    Skills you'll gain: Call Center Experience, Interviewing Skills, De-escalation Techniques, Customer Relationship Building, Customer Complaint Resolution, Customer Engagement, Customer Service, Problem Solving, Conflict Management, Inbound Calls, Telephone Skills, Customer Support, Professionalism, Verbal Communication Skills, Active Listening, Communication

    4.8 stars, 67 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (67) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • K

    Kennesaw State University

    Ethical AI Use

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Responsible AI, Data Ethics, AI literacy, Case Studies, Generative AI, Ethical Standards And Conduct, Artificial Intelligence, Business Ethics

    4.6 stars, 34 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (34) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    ITIL V4 Explanation of Service Value System & its Components

    Skills you'll gain: Customer experience improvement, Information Technology Infrastructure Library, IT Service Management, Service Management, Continuous Improvement Process, Service Improvement, Agile Methodology, Governance, Process Optimization, Operational Excellence, IT Management, User Feedback, Innovation, Customer Service, Process Improvement and Optimization, Automation

    4.8 stars, 122 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (122) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    LearnQuest

    A Practical Introduction to Test-Driven Development

    Skills you'll gain: Test Driven Development (TDD), Unit Testing, Test Script Development, Test Automation, Test Case, Development Testing, Software Testing, Python Programming, Requirements Analysis

    3.8 stars, 30 reviews, Intermediate, Course, 1 - 3 Months

    ★ 3.8 (30) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    البدء باستخدام برنامج كانفا (Canva)

    Skills you'll gain: Canva (Software), Graphic Design, Logo Design, Graphic and Visual Design Software, Graphics Software, Graphic and Visual Design, Creative Design, Multimedia

    4.3 stars, 41 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.3 (41) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    GenAI for Talent Acquisition: Smarter Candidate Screening

    Skills you'll gain: Prompt Engineering, Responsible AI, Google Gemini, Talent Acquisition, Recruitment, Talent Recruitment, Generative AI Agents, Prompt Engineering Tools, Generative AI, Microsoft Power Platform, Microsoft Power Automate/Flow, Recruitment Strategies, ChatGPT, AI Enablement, Workflow Management, AI Integrations, Automation

    4.8 stars, 10 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (10) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    IIT Bombay

    Introduction to Tech Entrepreneurship

    Skills you'll gain: Entrepreneurial Finance, Go To Market Strategy, Value Propositions, Product Strategy, Product Development, Business Modeling, Presentations, Entrepreneurship, Sales Presentations, Oral Expression, Verbal Communication Skills, Communication, Persona Development, Financial Statements, Financial Statement Analysis, Customer Insights, Innovation, Market Opportunities, Market Research

    4.9 stars, 106 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (106) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    Edureka

    Claude Code for Vibe Coding

    Skills you'll gain: Model Context Protocol, Claude Code, Vibe coding, Generative AI Agents, Anthropic Claude, LLM Application, AI Workflows, AI Orchestration, Agentic Workflows, AI Enablement, AI Security, Prompt Engineering, Code Review, Prompt Patterns, Software Development, Web Applications, Software Testing, Security Testing, Software Engineering, Web Development

    4.4 stars, 11 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (11) · Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…219220221…463

In summary, here are 10 of our most popular marketing automation courses

  • Основы бизнес-стратегии: University of Virginia
  • ESG Data & Accountability: Interactive Brokers
  • Creating Engaging Content for TikTok: Coursera
  • Mastering Selenium WebDriver and Java Fundamentals: Packt
  • Preparing for Your Call Center Customer Service Role: CVS Health
  • Ethical AI Use: Kennesaw State University
  • ITIL V4 Explanation of Service Value System & its Components: EDUCBA
  • A Practical Introduction to Test-Driven Development: LearnQuest
  • البدء باستخدام برنامج كانفا (Canva): Coursera
  • GenAI for Talent Acquisition: Smarter Candidate Screening: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok