• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • A

    Alex Genadinik

    B2B Sales Skills From Cold Lead Generation To Closing Sales

    Skills you'll gain: Overcoming Objections, Lead Generation, B2B Sales, Sales Presentation, Sales Presentations, Enterprise Sales, Closing (Sales), Negotiation, Price Negotiation, Contract Negotiation, Inside Sales, Phone Sales, Cold Calling, Sales Process, Sales, Selling Techniques, Account Strategy, Sales Strategy, Sales Prospecting, Demand Generation

    Mixed · Course · 3 - 6 Months

    Status: Free trial
    Free trial
  • P

    Packt

    Foundations of Python and Selenium WebDriver

    Skills you'll gain: Selenium (Software), File I/O, Object Oriented Programming (OOP), Test Automation, Software Testing, Test Script Development, Programming Principles, Web Development Tools, Code Reusability, Scripting, Python Programming, Automation, Development Environment, Data Structures

    4.5 stars, 6 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (6) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Onboarding: Automating Employee Journeys

    Skills you'll gain: Responsible AI, Data Ethics, HR Tech, AI Personalization, Automation, Employee Surveys, Employee Onboarding, Human Resource Strategy, AI Integrations, AI Enablement, Document Management, ChatGPT, Employee Engagement, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Create a Customer Satisfaction Survey with Typeform

    Skills you'll gain: Survey Creation, User Feedback, Customer Insights, User Accounts, Marketing, Business

    4.8 stars, 43 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.8 (43) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Anuncie y crezca su negocio en Facebook con Canva

    Skills you'll gain: Facebook, Social Media Campaigns, Marketing Design, Marketing Materials, Social Media, Social Media Content, Graphic Design, Content Creation, Social Media Marketing, Advertising, Marketing

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Build an expense tracker app in Django

    Skills you'll gain: Django (Web Framework), Web Applications, Web Development, Expense Reports, Back-End Web Development, Expense Management, Application Development, Database Application, Data Visualization, Business Process Automation, Chart.js, Data Modeling, Business Logic, Development Environment, Data Security, GitHub, Javascript, Project Documentation, Git (Version Control System)

    4.3 stars, 8 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.3 (8) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Maryland, College Park

    Building the Business Model for Corporate Entrepreneurs

    Skills you'll gain: Business Modeling, Customer Analysis, Financial Modeling, Entrepreneurship, Business Planning, Corporate Strategy, Customer Insights, Value Propositions, New Business Development, Target Market, Persona Development, User Research, Strategic Partnership, Sustainable Business, Customer Relationship Management, Product Development, Innovation, Product Strategy, Market Analysis, Interviewing Skills

    4.6 stars, 86 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (86) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • H

    Harvard Business Review

    Leadership for Everyone

    Skills you'll gain: Diversity and Inclusion, Business Planning, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Strategic Thinking, Personal Integrity, Business Ethics, Operating Budget, Strategic Leadership, Workplace inclusivity, Marketing Planning, Customer experience strategy (CX), Strategic Decision-Making, Customer Insights, Planning, Growth Strategies, Financial Management, Ethical Standards And Conduct, Market Opportunities, Decision Making

    Intermediate · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    UBITS

    Gestión de marca y producto en el punto de venta

    Skills you'll gain: Selling Techniques, Closing (Sales), Consultative Selling, Retail Sales, General Sales Practices, Sales Presentations, Value Propositions, Customer experience strategy (CX), Customer Analysis, Cross Selling, Customer experience improvement, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Strategy, Digital Marketing, Digital Media Strategy

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Understanding Corporate Communications

    Skills you'll gain: Corporate Communications, Internal Communications, Communication Planning, Strategic Communication, Crisis Management, Business Ethics, Stakeholder Communications, Public Relations, Ethical Standards And Conduct, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Stakeholder Engagement

    4.5 stars, 33 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (33) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • G

    Google

    Listening and Engagement on Social Media

    Skills you'll gain: Driving engagement, Social Media Management, Drive Engagement, Social Media Analytics, Content Development and Management, Relationship Building, Relationship Management, Branding

    4.9 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Automating Team Communication with Google Sheets and Apps Script

    Skills you'll gain: Email Automation, Google Workspace, Google Sheets, Stakeholder Communications, Communication Planning, Scripting, Gmail, Stakeholder Management, Project Schedules, Project Management, Javascript

    4.5 stars, 131 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.5 (131) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
1…220221222…466

In summary, here are 10 of our most popular marketing automation courses

  • B2B Sales Skills From Cold Lead Generation To Closing Sales: Alex Genadinik
  • Foundations of Python and Selenium WebDriver: Packt
  • GenAI for Onboarding: Automating Employee Journeys: Coursera
  • Create a Customer Satisfaction Survey with Typeform: Coursera
  • Anuncie y crezca su negocio en Facebook con Canva: Coursera
  • Build an expense tracker app in Django: Coursera
  • Building the Business Model for Corporate Entrepreneurs: University of Maryland, College Park
  • Leadership for Everyone: Harvard Business Review
  • Gestión de marca y producto en el punto de venta: UBITS
  • Understanding Corporate Communications: STARWEAVER

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok