• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Minnesota State University, Mankato

    Technical Communication in the AI Era

    Skills you'll gain: Technical Communication, Technical Writing, Technical Documentation, Writing and Editing, Software Documentation, Proofreading, Writing, Report Writing, Usability, Target Audience, Prompt Engineering, Style Guides, Artificial Intelligence, Research, Design, User Experience, Document Management, Quality Assurance, User Research, Research Methodologies

    4
    Rating, 4 out of 5 stars
    ·
    20 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Agile Project Management

    Skills you'll gain: Agile Project Management, Scrum (Software Development), Sprint Planning, Emotional Intelligence, Backlogs, Creative Problem-Solving, Scaled Agile Framework, Leadership Studies, Negotiation, Sprint Retrospectives, Conflict Management, Agile Software Development, Team Performance Management, Program Management, Brainstorming, Prioritization, User Story, Innovation, Problem Solving, Project Controls

    4.4
    Rating, 4.4 out of 5 stars
    ·
    94 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Master Data Storytelling for B2B & B2C Sales

    Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Sales Presentation, Sales Strategy, Sales Presentations, Customer Relationship Management (CRM) Software, HubSpot CRM, Storytelling, Data Literacy, B2B Sales, Business Marketing, Sales, Customer Relationship Management, Data Visualization Software, Sales Development, Customer Analysis, Business Intelligence, Business Communication, Analytics

    3.3
    Rating, 3.3 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Project Execution and Control

    Skills you'll gain: Earned Value Management, Configuration Management, Communication Planning, Project Controls, Project Risk Management, Project Implementation, Project Management Life Cycle, Quality Assurance, Project Management, Risk Management, Communication Strategies, Conflict Management, Quality Assurance and Control, Product Quality (QA/QC), Strategic Communication, Risk Mitigation, Project Performance, Risk Analysis, Plan Execution, Stakeholder Communications

    5
    Rating, 5 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Statistics and Data Analysis with Excel: Advanced

    Skills you'll gain: Data-Driven Decision-Making, Microsoft Excel, Forecasting, Regression Analysis, Excel Formulas, Statistical Analysis, Data Analysis Software, Time Series Analysis and Forecasting, Spreadsheet Software, Data Visualization, Statistical Methods, Advanced Analytics, Financial Forecasting, Data Analysis, Statistical Hypothesis Testing, Probability & Statistics, Predictive Modeling, Statistical Inference, Statistical Modeling, Variance Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    41 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Sensory Science: Conducting Tests

    Skills you'll gain: Sensory Systems Analysis, Experimentation, Product Testing, Acceptance Testing, Laboratory Testing, Laboratory Research, Laboratory Experience, Laboratory Procedures, Case Studies, Research Design, Analysis, Data Collection, Research Reports, Data Analysis, Recruitment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Current Gen 3D Game Prop Production

    Skills you'll gain: 3D Modeling, 3D Assets, Video Game Development, Visualization (Computer Graphics), Computer Graphics, Autodesk Maya, Computer Graphic Techniques, Image Analysis, Design Research, Model Optimization, Baking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Building AI Agents with DeepSeek using Make.com

    Skills you'll gain: Make.com, Email Automation, Deepseek, Agentic Workflows, AI Workflows, LLM Application, DeepSeek API, No-Code Development, Automation, AI Integrations, Debugging

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Project Management: Gestiona tu proyecto y equipo con Canva

    Skills you'll gain: Product Roadmaps, Timelines, Presentations, Project Management Software, Milestones (Project Management), Kanban Principles, Project Design, Collaborative Software, Project Management, Project Coordination, Team Management, Brainstorming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    282 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Capstone Value Creation through Innovation

    Skills you'll gain: Design Thinking, Business Modeling, Business Strategy, Innovation, Strategic Marketing, Product Development, Marketing Planning, Product Improvement, Strategic Thinking, New Product Development, Commercialization, Ideation, Technology Strategies, Marketing Strategies, Value Propositions, Forecasting, Emerging Technologies, Continuous Improvement Process

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    AI in Fan Engagement

    Skills you'll gain: Marketing Analytics, AI Personalization, Driving engagement, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Marketing, Data-Driven Decision-Making, Predictive Modeling, Digital Brand Strategy, Marketing Strategies, Personalized Campaigns, Emerging Technologies, Revenue Management, Brand Loyalty, Loyalty Programs, Brand Marketing, Digital Media Strategy, Media Relations, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo Configurar una Campaña en Facebook Ads

    Skills you'll gain: Meta Ads Manager, Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Campaign Planning, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Marketing, Marketing Strategy and Techniques, Content Creation

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…223224225…479

In summary, here are 10 of our most popular product marketing courses

  • Technical Communication in the AI Era: Minnesota State University, Mankato
  • Agile Project Management: University of Maryland, College Park
  • Master Data Storytelling for B2B & B2C Sales: STARWEAVER
  • Project Execution and Control: Johns Hopkins University
  • Statistics and Data Analysis with Excel: Advanced: Macquarie University
  • Sensory Science: Conducting Tests: University of California, Davis
  • Current Gen 3D Game Prop Production: Michigan State University
  • Building AI Agents with DeepSeek using Make.com: Board Infinity
  • Project Management: Gestiona tu proyecto y equipo con Canva: Coursera
  • Capstone Value Creation through Innovation: 28DIGITAL

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok