• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Strategy

Brand Strategy Courses

Brand strategy courses can help you learn market positioning, audience segmentation, brand messaging, and competitive analysis. You can build skills in creating brand identities, developing unique value propositions, and crafting effective marketing campaigns. Many courses introduce tools like SWOT analysis, brand equity measurement frameworks, and digital marketing platforms, that support implementing your strategies and measuring their impact in practical work.

Popular Brand Strategy Courses and Certifications


  • U

    University of California, Santa Barbara

    Business Law

    Skills you'll gain: Legal Risk, Intellectual Property, Business Ethics, Commercial Laws, Legal Strategy, Bankruptcies, Law, Regulation, and Compliance, Business Risk Management, Payment Systems, Labor Compliance, Lease Contracts, Governance, Commercial Real Estate, Court Systems, Payment Processing and Collection, Risk Management, Compliance Management, Arbitration, Risk Management Framework, Labor Law

    4.6 stars, 8 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.6 (8) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Foundations of Purchasing: Principles and Practices

    Skills you'll gain: Purchasing, Supplier Relationship Management, Contract Management, Supplier Management, Procurement, Supplier Performance Management, Contract Compliance, Negotiation, Contract Negotiation, Business Ethics, Supply Chain Management, Ethical Standards And Conduct

    4.7 stars, 53 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (53) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Assimilating into Your New Job

    Skills you'll gain: Team Building, Employee Onboarding, Rapport Building, Relationship Building, Strategic Planning, Planning, Teamwork, Goal Setting, Expectation Management, Contingency Planning, Professionalism, Adaptability, Communication, Business Writing

    4.6 stars, 62 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (62) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • P

    Politecnico di Milano

    Platform Thinking: what’s beyond Uber?

    Skills you'll gain: Innovation, Strategic Thinking, Systems Thinking, Technology Strategies, Digital Transformation, Case Studies, Business Modeling, Business Transformation, Scalability, Social Impact, Market Opportunities, Market Dynamics

    4.8 stars, 76 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (76) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Liderança Estratégica

    Skills you'll gain: Strategic Leadership, Leadership Studies, Leadership, Leadership Development, Organizational Leadership, Strategic Thinking, Strategic Decision-Making, Team Leadership, Organizational Strategy, Business Ethics, Culture Transformation, Organizational Development, People Development, Organizational Change, Business Strategy, Innovation, Change Management, Ethical Standards And Conduct, Culture

    4.6 stars, 34 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (34) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Generative AI for Business

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, AI Enablement, AI Product Strategy, Generative AI, Responsible AI, Email Automation, Generative AI Agents, AI Personalization, Business Marketing, Microsoft Copilot, Personalized Campaigns, Data-Driven Decision-Making, Customer experience strategy (CX), Business Logic, Business Strategy, AI Workflows, Business, Business Process Improvement, Business Software

    5 stars, 8 reviews, Beginner, Course, 1 - 3 Months

    ★ 5 (8) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • B

    Board Infinity

    Building React and ASP.NET MVC 5 Applications

    Skills you'll gain: ASP.NET, Frontend Integration, API Design, Middleware, Application Frameworks, Object-Relational Mapping, Model View Controller, Cascading Style Sheets (CSS)

    4.2 stars, 49 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.2 (49) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • D

    Duke University

    Agile Decision-Making Frameworks

    Skills you'll gain: Strategic Decision-Making, Dealing With Ambiguity, Decisiveness, Adaptability, Decision Making, Strategic Thinking, Action Oriented, Cognitive flexibility, Decision Intelligence, Complex Problem Solving, Change Management, Risk Management, Culture Transformation

    4.3 stars, 26 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.3 (26) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Accelerate: Professional Development with an Advanced Degree

    Skills you'll gain: Goal Setting, Project Management, Storytelling, Intercultural Competence, Communication Strategies, Professional Development, Communication, Verbal Communication Skills, Persuasive Communication, Professional Networking, Leadership Development, Cultural Diversity, Strategic Planning, Cultural Responsiveness, Collaboration, Public Speaking, Planning, Oral Expression, Leadership, Time Management

    4.8 stars, 8 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (8) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Strategies for Effective Engagement

    Skills you'll gain: Stakeholder Management, Stakeholder Communications, Stakeholder Analysis, Relationship Building, Systems Thinking, Communication Strategies, Ethical Standards And Conduct, Survey Creation

    4.5 stars, 57 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (57) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI: Transform Your Management Consulting

    Skills you'll gain: Responsible AI, Management Consulting, Business Consulting, Anthropic Claude, Process Mapping, Data Ethics, AI literacy, Google Gemini, Consulting, Process Optimization, Generative AI, Artificial Intelligence, Process Improvement and Optimization, ChatGPT, Risking, AI Workflows, Microsoft Copilot, Prompt Engineering, Change Management, Quality Assurance

    4.3 stars, 6 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.3 (6) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Global Marketing: Cultural Frameworks

    Skills you'll gain: Culture, Cultural Diversity, Cultural Sensitivity, Intercultural Competence, Cultural Responsiveness, Diversity Marketing, Global Marketing, Culture Transformation, Diversity Awareness, Consumer Behaviour, Human Resource Management, Brand Marketing, Coordination

    4.9 stars, 16 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (16) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
1…225226227…431

In summary, here are 10 of our most popular brand strategy courses

  • Business Law: University of California, Santa Barbara
  • Foundations of Purchasing: Principles and Practices: Coursera
  • Assimilating into Your New Job: Coursera
  • Platform Thinking: what’s beyond Uber?: Politecnico di Milano
  • Liderança Estratégica: Fundação Instituto de Administração
  • Generative AI for Business: SkillsBooster Academy
  • Building React and ASP.NET MVC 5 Applications: Board Infinity
  • Agile Decision-Making Frameworks: Duke University
  • Accelerate: Professional Development with an Advanced Degree: University of Minnesota
  • Strategies for Effective Engagement: University of Colorado Boulder

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok