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  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.


Popular Customer Analytics Courses and Certifications


  • C

    Coursera

    Tableau Public for Beginners: Data Visualization Basics

    Skills you'll gain: Dashboard, Dashboard Creation, Data Presentation, Tableau Software, Data Visualization Software, Data Literacy, Descriptive Analytics, Data Import/Export

    3.8
    Rating, 3.8 out of 5 stars
    ·
    9 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Text Mining for Marketing

    Skills you'll gain: Text Mining, Customer Analysis, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Data-Driven Marketing, Marketing, Data Processing, MarTech, Applied Machine Learning, Brand Management, Natural Language Processing, Predictive Analytics, Machine Learning, Data Preprocessing, Data Quality

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Global Statistics - Composite Indices for International Comparisons

    Skills you'll gain: Analysis, Data Synthesis, Data Compilation, Data Literacy, Analytical Skills, Key Performance Indicators (KPIs), Correlation Analysis, Statistical Methods, International Relations, Statistics, Economics, Market Opportunities, Economics, Policy, and Social Studies, Data Analysis, Data Collection, Social Studies, Data Quality, Data Transformation, Job Analysis, Human Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Introduction au CRM avec HubSpot

    Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Sales Management, Campaign Management, Customer Relationship Management, Management Reporting, Team Management, Team Oriented, Marketing Automation, Customer Data Management, User Accounts, Marketing

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Income Features in ProfitBooks

    Skills you'll gain: Order Management, Order Entry, Sales Process, Order Processing, Accounting Software, Customer Relationship Management, Inventory Control, Small Business Accounting, Inventory Management System, Customer Relationship Management (CRM) Software, Financial Reporting, Accounts Receivable, Invoicing, Cloud Security, Sales, Amazon Web Services, Management Reporting, Business Reporting, Accounting, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Mastering Sales Negotiations and Closure

    Skills you'll gain: Sales Presentation, Regional Sales, Selling Techniques, Presentations, Sales Process, Influencing, Persuasive Communication, Intercultural Competence, Storytelling, Behavioral Economics, Language Interpretation, Translation, and Studies, Sales Pipelines, Collaborative Software, Collaboration, Customer Relationship Management (CRM) Software, Stakeholder Management, Strategic Communication, Cross-Functional Collaboration, Customer Engagement, AI literacy

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding Data: Navigating Statistics, Science, and AI

    Skills you'll gain: Histogram, Generative AI, Model Evaluation, Data Literacy, AI literacy, Data Presentation, Data Collection, Statistical Hypothesis Testing, Scientific Methods, Descriptive Statistics, Statistics, Data Analysis, Statistical Reporting, Data Ethics, Experimentation, Science and Research, Data Science, Research Design, Model Training, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    56 reviews

    Beginner · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Fraud Detection on Financial Transactions with Machine Learning on Google Cloud

    Skills you'll gain: Fraud detection, Feature Engineering, Big Data, Anomaly Detection, Google Cloud Platform, Unsupervised Learning, Model Evaluation, Data Manipulation, Applied Machine Learning, Decision Tree Learning, Logistic Regression, Model Training, Supervised Learning, Predictive Modeling, Machine Learning

    4
    Rating, 4 out of 5 stars
    ·
    26 reviews

    Intermediate · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Business Problem Solving

    Skills you'll gain: Regression Analysis, Correlation Analysis, Spreadsheet Software, Business Analysis, Data-Driven Decision-Making, Data Modeling, Business Modeling, Business Analytics, Microsoft Excel, Business Solutions, Statistical Analysis, Mathematical Modeling, Data Analysis Software, Excel Formulas, Analysis, Statistical Methods, Forecasting, Data Analysis, Operations Research, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    33 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    American Council on Exercise

    Intro to Personal Training: A Career Starter Course

    Skills you'll gain: Selling Techniques, General Sales Practices, Sales Strategy, Exercise Science, Sales, Goal Setting, Health And Wellness Coaching, Customer Retention, Sales Prospecting, Smart Goals, Nutrition and Diet, Client Services, Customer Acquisition Management, Nutrition Education, Workplace inclusivity, Motivational Interviewing, Kinesiology, Safety Assurance, Active Listening, Health Education

    4.1
    Rating, 4.1 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build Powerful AI Agents with OpenAI Tools

    Skills you'll gain: AI Orchestration, AI Workflows, Agentic Workflows, Generative AI Agents, Agentic systems, OpenAI API, Model Deployment, OpenAI, AI Integrations, Tool Calling, LLM Application, Enterprise Application Management, OAuth, Model Context Protocol, Prompt Engineering, Performance Tuning, Real Time Data, Interoperability, Prompt Patterns, Application Deployment

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Digital Healthcare Informatics and AI

    Skills you'll gain: Health Informatics, Clinical Informatics, AI Product Strategy, Health Information Management and Medical Records, Epic EMR, Patient Flow, Public Health, Health Systems, Public Health and Disease Prevention, Innovation, Health Care, Healthcare Project Management, Patient Coordination, Data Analysis, Data Management, Natural Language Processing, Data Governance, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Regulatory Compliance

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular customer analytics courses

  • Tableau Public for Beginners: Data Visualization Basics: Coursera
  • Text Mining for Marketing: O.P. Jindal Global University
  • Global Statistics - Composite Indices for International Comparisons: University of Geneva
  • Introduction au CRM avec HubSpot: Coursera
  • Income Features in ProfitBooks: Coursera
  • Mastering Sales Negotiations and Closure: LearnQuest
  • Understanding Data: Navigating Statistics, Science, and AI: University of Michigan
  • Fraud Detection on Financial Transactions with Machine Learning on Google Cloud: Google Cloud
  • Business Problem Solving: Howard University
  • Intro to Personal Training: A Career Starter Course: American Council on Exercise

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