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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • J

    Johns Hopkins University

    Practical Neuromarketing Research

    Skills you'll gain: Institutional Review Board (IRB), Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Experimentation, Informed Consent, Market Research, Marketing, Analysis, Data Analysis

    ★ 4.6 (7) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • P

    Pontificia Universidad Católica del Perú

    Comportamiento del Consumidor Digital

    Skills you'll gain: Data Ethics, Consumer Behaviour, Digital Analysis, Data Collection, Marketing, Target Market, Market Research, Customer Insights, Customer Analysis, Marketing Strategies, Business Research, Ethical Standards And Conduct, Research, Qualitative Research, Research Reports, Data Analysis, Information Privacy

    ★ 4.8 (38) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Introduction to Crisis Management and Crisis Communication

    Skills you'll gain: Crisis Management, Strategic Communication, Communication Planning, Emergency Response, Corporate Communications, Contingency Planning, Communication Strategies, Case Studies, Stakeholder Communications, Internal Communications

    ★ 4.6 (24) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook

    Skills you'll gain: Email Marketing, A/B Testing, Campaign Planning, Key Performance Indicators (KPIs), Newsletters, Email Automation, Campaign Management, Stakeholder Communications, Marketing Analytics, Copywriting, Data-Driven Marketing, Dashboard Creation, Business Metrics, Marketing Automation, LinkedIn, Marketing Communications, Marketing Planning, Marketing, Data Analysis, Generative AI Agents

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    How To Set Up Project Sites and Spaces with Confluence

    Skills you'll gain: Collaborative Software, Project Documentation, Organizational Skills, Document Management, Content Management Systems, Collaboration, Productivity Software, Project Management Software, Workflow Management, Content Development and Management, Digital Publishing, Information Architecture, Data Management, Content Creation, Cloud Platforms

    ★ 4.2 (40) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • S

    Skillshare

    Name Your Brand & Design a Strong Logo with ChatGPT + Canva

    Skills you'll gain: AI powered creativity, Canva (Software), Logo Design, Prompt Engineering, Prompt Engineering Tools, Ideation, Brainstorming, Brand Strategy, Branding, Graphic and Visual Design, ChatGPT, Graphic Design, Color Theory, Color Matching, Target Audience

    ★ 3.8 (20) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Maryland, College Park

    Artificial Intelligence In Government Procurement

    Skills you'll gain: Innovation, AI Enablement, Scalability, Procurement, Artificial Intelligence, Automation, Initiative and Leadership, AI literacy, AI Integrations, Natural Language Processing, Business Transformation, Organizational Change, Digital Transformation, Organizational Effectiveness, Performance Improvement, Emerging Technologies, Product Improvement, Operational Efficiency, Goal Setting, Product Requirements

    ★ 4.3 (18) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    Simplilearn

    Blogging Course

    Skills you'll gain: Blogs, Performance Analysis, Content Performance Analysis, Performance Measurement, Content Scheduling, Content Development and Management, Performance Metric, Performance Improvement, Social Media Content, Social Media Marketing, Content Creation, WordPress, Promotional Strategies, Content Marketing, Content Management Systems, Web Presence, Email Marketing, Workflow Management, Content Management, Drive Engagement

    ★ 3.3 (9) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Digging Deeper into Audience Reports in Google Analytics

    Skills you'll gain: Google Analytics, Driving engagement, Web Analytics, Benchmarking, Drive Engagement, Customer Engagement, Customer Analysis, Performance Analysis, Target Audience, Performance Measurement, Performance Reporting, Journey Mapping, Customer Retention, Trend Analysis, Marketing

    ★ 4.6 (55) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Amazon Web Services

    Planning a Generative AI Project

    Skills you'll gain: Generative AI, Generative Model Architectures, AI Product Strategy, AI Enablement, Risking, Communication

    ★ 4.5 (163) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • T

    Tel Aviv University

    Economic Growth and Distributive Justice Part II - Maximize Social Wellbeing

    Skills you'll gain: Economics, Economics, Policy, and Social Studies, Tax, Economic Development, Social Justice, Socioeconomics, Public Policies, Tax Planning, Policy Analysis, Income Tax

    ★ 4.6 (136) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Tableau Public for Beginners: Data Visualization Basics

    Skills you'll gain: Dashboard, Dashboard Creation, Data Presentation, Tableau Software, Data Visualization Software, Data Literacy, Descriptive Analytics, Data Import/Export

    ★ 3.8 (9) · Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Practical Neuromarketing Research: Johns Hopkins University
  • Comportamiento del Consumidor Digital: Pontificia Universidad Católica del Perú
  • Introduction to Crisis Management and Crisis Communication: University of Colorado Boulder
  • AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook: Coursera
  • How To Set Up Project Sites and Spaces with Confluence: Coursera
  • Name Your Brand & Design a Strong Logo with ChatGPT + Canva: Skillshare
  • Artificial Intelligence In Government Procurement: University of Maryland, College Park
  • Blogging Course: Simplilearn
  • Digging Deeper into Audience Reports in Google Analytics: Coursera
  • Planning a Generative AI Project: Amazon Web Services

Skills you can learn in Marketing

Market (economics) (28)
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Social Media Marketing (9)
Brand Management (7)

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