Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Coursera
Skills you'll gain: Email Marketing, Newsletters, Campaign Management, Lead Generation, Marketing Materials, Dashboard, Content Management
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Generative Model Architectures, AI Product Strategy, Google Cloud Platform, AI Workflows, Artificial Intelligence
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, User Accounts, Product Assortment, Account Management, E-Commerce, Social Media Management, Social Media, Payment Processing, Commercialization, Digital Publishing, Payment Systems
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Retention, Customer Relationship Building, Brand Loyalty, Customer experience improvement, Marketing Automation, Customer Insights, Value Propositions, Portfolio Management, Data-Driven Marketing, Automation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Workday (Software), Payroll Processing, Payroll, Payroll Systems, Payroll Administration, Benefits Enrollment Processes, Payroll Reporting, Benefits Administration, Human Resources Software, Business Reporting, Payroll Tax, Workforce Management, Business Process, Organizational Structure, Staff Management, Data Maintenance, Information Architecture
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Object Oriented Programming (OOP), Object Oriented Design, Animations, Software Design, Data Structures, Visualization (Computer Graphics), Interactive Design, Programming Principles, Computer Graphic Techniques, Python Programming, Graphic and Visual Design, Event-Driven Programming, Digital Design, Simulations, Computer Graphics, Design, Graphical Tools, Game Design, Computational Logic, Computational Thinking
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Video Production, Video Editing, Storyboarding, Photo/Video Production and Technology, Videography, Post-Production, Media Production, Photo Editing, Content Creation, Writing, Scripting, Social Media Content, Social Media
Beginner · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: Business Planning, Organizational Structure, Business Strategies, Market Analysis, Quality Management, Business Strategy, Marketing Planning, Business Management, Strategic Planning, Entrepreneurship, Financial Planning, Marketing, Promotional Strategies, Quality Management Systems, Organizational Strategy, Marketing Strategies, Financial Management
Mixed · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: DeepSeek API, Deepseek, User Interface (UI), LLM Application, AI Workflows, AI Integrations, Human Computer Interaction, Agentic Workflows, Retrieval-Augmented Generation, AI Product Strategy, Embeddings, Application Deployment, Case Studies
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Chemistry, Product Testing, Production Process, Biochemistry, Process Control, Analytical Testing, Manufacturing Processes, Materials science, Physical Science, Physics
Intermediate · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Value Propositions, Strategic Thinking, Business Strategy, Innovation, Strategic Marketing, Customer Insights, Process Development, Entrepreneurship, Continuous Improvement Process, Customer Analysis, Case Studies, Problem Solving, Critical Thinking, Constructive Feedback, Needs Assessment
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Marketing Analytics, AI Personalization, Driving engagement, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Marketing, Data-Driven Decision-Making, Predictive Modeling, AI Enablement, Social Media Marketing, Marketing Strategies, Personalized Campaigns, Emerging Technologies, Revenue Management, Brand Loyalty, Brand Marketing, Digital Media Strategy, Media Relations, Price Negotiation
Beginner · Course · 1 - 4 Weeks