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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Get started with Mailchimp

    Skills you'll gain: Email Marketing, Newsletters, Campaign Management, Lead Generation, Marketing Materials, Dashboard, Content Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    IA generativa: más allá del chatbot

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Generative Model Architectures, AI Product Strategy, Google Cloud Platform, AI Workflows, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create a Facebook Shop in Commerce Manager

    Skills you'll gain: Facebook, User Accounts, Product Assortment, Account Management, E-Commerce, Social Media Management, Social Media, Payment Processing, Commercialization, Digital Publishing, Payment Systems

    3.9
    Rating, 3.9 out of 5 stars
    ·
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    CRM: Analyze, Apply & Optimize Customer Success

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Retention, Customer Relationship Building, Brand Loyalty, Customer experience improvement, Marketing Automation, Customer Insights, Value Propositions, Portfolio Management, Data-Driven Marketing, Automation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Mixed · Course · 1 - 4 Weeks

  • W

    Workday

    Workday Payroll for Business Users

    Skills you'll gain: Workday (Software), Payroll Processing, Payroll, Payroll Systems, Payroll Administration, Benefits Enrollment Processes, Payroll Reporting, Benefits Administration, Human Resources Software, Business Reporting, Payroll Tax, Workforce Management, Business Process, Organizational Structure, Staff Management, Data Maintenance, Information Architecture

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Programming for Designers

    Skills you'll gain: Object Oriented Programming (OOP), Object Oriented Design, Animations, Software Design, Data Structures, Visualization (Computer Graphics), Interactive Design, Programming Principles, Computer Graphic Techniques, Python Programming, Graphic and Visual Design, Event-Driven Programming, Digital Design, Simulations, Computer Graphics, Design, Graphical Tools, Game Design, Computational Logic, Computational Thinking

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Content Creation Essentials

    Skills you'll gain: Video Production, Video Editing, Storyboarding, Photo/Video Production and Technology, Videography, Post-Production, Media Production, Photo Editing, Content Creation, Writing, Scripting, Social Media Content, Social Media

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Estratégicos empresariales: Proyecto final

    Skills you'll gain: Business Planning, Organizational Structure, Business Strategies, Market Analysis, Quality Management, Business Strategy, Marketing Planning, Business Management, Strategic Planning, Entrepreneurship, Financial Planning, Marketing, Promotional Strategies, Quality Management Systems, Organizational Strategy, Marketing Strategies, Financial Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Building Applications with DeepSeek

    Skills you'll gain: DeepSeek API, Deepseek, User Interface (UI), LLM Application, AI Workflows, AI Integrations, Human Computer Interaction, Agentic Workflows, Retrieval-Augmented Generation, AI Product Strategy, Embeddings, Application Deployment, Case Studies

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Beer Quality: Foam

    Skills you'll gain: Chemistry, Product Testing, Production Process, Biochemistry, Process Control, Analytical Testing, Manufacturing Processes, Materials science, Physical Science, Physics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation

    Skills you'll gain: Value Propositions, Strategic Thinking, Business Strategy, Innovation, Strategic Marketing, Customer Insights, Process Development, Entrepreneurship, Continuous Improvement Process, Customer Analysis, Case Studies, Problem Solving, Critical Thinking, Constructive Feedback, Needs Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    AI in Fan Engagement

    Skills you'll gain: Marketing Analytics, AI Personalization, Driving engagement, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Marketing, Data-Driven Decision-Making, Predictive Modeling, AI Enablement, Social Media Marketing, Marketing Strategies, Personalized Campaigns, Emerging Technologies, Revenue Management, Brand Loyalty, Brand Marketing, Digital Media Strategy, Media Relations, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

1…228229230…438

In summary, here are 10 of our most popular product marketing courses

  • Get started with Mailchimp: Coursera
  • IA generativa: más allá del chatbot: Google Cloud
  • Create a Facebook Shop in Commerce Manager: Coursera
  • CRM: Analyze, Apply & Optimize Customer Success: EDUCBA
  • Workday Payroll for Business Users: Workday
  • Programming for Designers: University of Michigan
  • YouTube Content Creation Essentials: Coursera
  • Estratégicos empresariales: Proyecto final : Universidad Nacional Autónoma de México
  • Building Applications with DeepSeek: Board Infinity
  • Beer Quality: Foam: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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