• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Strategy

Brand Strategy Courses

Brand strategy courses can help you learn market positioning, audience segmentation, brand messaging, and competitive analysis. You can build skills in creating brand identities, developing unique value propositions, and crafting effective marketing campaigns. Many courses introduce tools like SWOT analysis, brand equity measurement frameworks, and digital marketing platforms, that support implementing your strategies and measuring their impact in practical work.

Popular Brand Strategy Courses and Certifications


  • J

    John Wiley & Sons

    Strategy Implementation & Leadership in the Public Sector

    Skills you'll gain: Stakeholder Engagement, Strategic Leadership, Plan Execution, Organizational Strategy, Strategic Planning, Stakeholder Management, Stakeholder Communications, Business Planning, Leadership and Management, Leadership, Program Implementation, Stakeholder Analysis, Business Strategy, Leadership Development, Strategic Decision-Making, Project Implementation, Strategic Thinking, Public Administration, Learning Strategies, Change Management

    Advanced · Course · 1 - 3 Months

  • E

    EDUCBA

    Retail Strategy: Analyze, Design & Evaluate

    Skills you'll gain: Retail Store Operations, Competitive Analysis, Business Strategy, Organizational Strategy, Strategic Thinking, Market Analysis, Organizational Structure, Case Studies, Business Strategies, Strategic Planning, Sustainable Business, Analysis, Organizational Development

    Mixed · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    Strategy: Governance, Business Models and the Future

    Skills you'll gain: Risk Management, Risk Analysis, Risk Management Framework, Business Risk Management, Project Risk Management, Revenue Management, Facility Management, Data Ethics, Business Strategies, Sustainable Business, Sustainable Systems, Governance, Business Modeling, Organizational Strategy, Data Strategy, Regulatory Compliance, Stakeholder Management, Real Estate, Governance Risk Management and Compliance, Hospitality Management

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Market and Competition in Pricing Strategy

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Opportunities, Competitive Intelligence, Business Strategy, Revenue Management, Strategic Marketing, Product Lining, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, Regulation and Legal Compliance, Commercial Laws

    4.8
    Rating, 4.8 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Market Research Foundations for Strategy and Growth

    Skills you'll gain: Market Research, Business Research, Marketing Strategies, Market Analysis, Marketing Planning, Business Planning, Strategic Marketing, Research Reports, Business Analysis, Research Methodologies, Business Strategies, Business Strategy, Strategic Planning, Smart Goals, Growth Strategies, Project Design, Return On Investment, Interviewing Skills, Key Performance Indicators (KPIs), Report Writing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Develop an Account Strategy

    Skills you'll gain: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Retention, Customer Relationship Building, Customer Service, Customer Relationship Management, Milestones (Project Management), Relationship Building, Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Align AI: Ethics, Strategy & Excellence

    Skills you'll gain: Responsible AI, Data Ethics, Organizational Strategy, AI Product Strategy, AI Enablement, Strategic Leadership, Cross-Functional Collaboration, Governance, Artificial Intelligence and Machine Learning (AI/ML), Decision Making, AI literacy, Business Ethics, Technology Roadmaps, Data Governance, Organizational Structure, Scalability, Risk Mitigation

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Content Marketing Strategy with Real Case Studies

    Skills you'll gain: Content Performance Analysis, Content Marketing, Content Development and Management, Content Strategy, Driving engagement, Marketing Strategies, Blogs, Content Scheduling, Performance Measurement, Marketing Strategy and Techniques, Social Media Content, Marketing Planning, Digital Publishing, Drive Engagement, Digital Media Strategy, Content Management, Content Creation, Marketing, Social Media Marketing, Email Marketing

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Email Metrics, Reporting & Campaign Strategy

    Skills you'll gain: Key Performance Indicators (KPIs), Dashboard, Stakeholder Communications, Data Storytelling, Microsoft Outlook, Dashboard Creation, Performance Measurement, Email Marketing, Google Analytics, Business Intelligence, Data-Driven Marketing, Stakeholder Engagement, Content Performance Analysis, Performance Metric, Performance Reporting, Business Metrics, A/B Testing, Campaign Management, Strategic Planning, Data Visualization

    Intermediate · Specialization · 3 - 6 Months

  • S

    SkillUp

    Product Management: Initial Product Strategy and Plan

    Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Product Development, Project Planning, Project Documentation, Agile Product Development, Product Requirements, Business Planning, User Requirements Documents, Product Marketing, Team Building, Competitive Analysis, Team Management, Marketing Planning, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    208 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Marketing Strategy for Engineers and Technologists

    Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Market Research, Social Media Strategy, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Sales Presentation, Business Marketing, Customer experience strategy (CX), Strategic Planning, Digital Marketing, Branding, Google Ads, Forecasting

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    SEO Visibility: Build and Monitor Your Brand Online

    Beginner · Course · 1 - 4 Weeks

1…232425…380

In summary, here are 10 of our most popular brand strategy courses

  • Strategy Implementation & Leadership in the Public Sector: John Wiley & Sons
  • Retail Strategy: Analyze, Design & Evaluate: EDUCBA
  • Strategy: Governance, Business Models and the Future: Real Madrid Graduate School Universidad Europea
  • Market and Competition in Pricing Strategy: University of Virginia
  • Market Research Foundations for Strategy and Growth: Coursera
  • How to Develop an Account Strategy: Coursera
  • Align AI: Ethics, Strategy & Excellence: Coursera
  • Content Marketing Strategy with Real Case Studies: EDUCBA
  • Email Metrics, Reporting & Campaign Strategy: Coursera
  • Product Management: Initial Product Strategy and Plan: SkillUp

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok