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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    Simplilearn

    Search Engine Optimization

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Digital Marketing Tools, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Content Optimization, User Experience

    4
    Rating, 4 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Comércio Internacional

    Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax Laws, Tax, General Shipping and Receiving, Logistics Management, Logistics, Global Marketing, Export Control, Competitive Analysis, Insurance, Payment Systems, Risk Management, Shipping and Receiving, Strategic Partnership, Strategic Decision-Making, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    142 reviews

    Beginner · Specialization · 3 - 6 Months

  • B

    Board Infinity

    Advances in Manufacturing Technology

    Skills you'll gain: Cloud Computing, Cloud Platforms, Process Optimization, Process Improvement and Optimization, Cloud Deployment, Cloud Services, Process Improvement, Manufacturing Operations, Manufacturing and Production, Internet Of Things, Innovation, Manufacturing Processes, Robotics, Cybersecurity, Automation, Augmented and Virtual Reality (AR/VR), Blockchain, Industrial Engineering, Workforce Development, Change Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    30 reviews

    Beginner · Specialization · 3 - 6 Months

  • T

    Tecnológico de Monterrey

    ¿Cómo funcionan las marcas?

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Marketing, Brand Loyalty, Consumer Behaviour, Internal Communications, Marketing and Public Relations, Performance Measurement, Target Audience

    4.9
    Rating, 4.9 out of 5 stars
    ·
    164 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to Tech Sales

    Skills you'll gain: Technical Sales, Solution Selling, Consultative Approaches, Sales Strategy, Specialized Sales, Sales, Customer Relationship Building, Sales Process, Customer Relationship Management, Return On Investment, Stakeholder Engagement, Customer Engagement, Customer Advocacy, Value Propositions, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    85 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    SkillUp

    Getting Started with Tableau

    Skills you'll gain: Dashboard, Data Storytelling, Dashboard Creation, Data Presentation, Data Visualization Software, Tableau Software, Data Visualization, Plot (Graphics), Interactive Data Visualization, Real Time Data, Data Manipulation, Data Integration, Data Import/Export, Data Cleansing, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Sustainability Analyst Fundamentals

    Skills you'll gain: Program Implementation, Plan Execution, Sustainable Development, Data Analysis, Sustainability Reporting, Spreadsheet Software, Professional Development, Contract Management, Waste Minimization, Marketing and Public Relations, Analysis, Policy Development, Annual Reports, Interactive Learning, Sustainable Business, Environmental Policy, Vendor Contracts, Goal Setting, Business Writing, Project Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    101 reviews

    Beginner · Specialization · 3 - 6 Months

  • T

    The Chinese University of Hong Kong

    China Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Competitive Analysis, Corporate Strategy, Market Intelligence, Go To Market Strategy, Intercultural Competence, Market Opportunities, Global Marketing, E-Commerce, Cultural Sensitivity, Decision Making, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    168 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Goldman Sachs

    Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

    Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Business Development, Business Strategy, Customer Analysis, Market Opportunities, Consumer Behaviour, Target Market, Customer Insights, Competitive Intelligence, Market Research, Market Analysis, Target Audience, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    350 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Modelos predictivos con aprendizaje automático

    Skills you'll gain: Data Ethics, Predictive Modeling, Classification And Regression Tree (CART), Statistical Machine Learning, Supervised Learning, Machine Learning Methods, Regression Analysis, Model Training, Applied Machine Learning, Predictive Analytics, Model Evaluation, Machine Learning Software, Scikit Learn (Machine Learning Library), Machine Learning, Machine Learning Algorithms, Classification Algorithms, Decision Tree Learning, Responsible AI, Model Optimization, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    79 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Tableau Learning Partner

    Communicating Data Insights with Tableau

    Skills you'll gain: Data Storytelling, Ad Hoc Reporting, Data Presentation, Dashboard, Dashboard Creation, Interactive Data Visualization, Storytelling, Tableau Software, Data Visualization Software, Data Analysis, Business Intelligence, Presentations, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Generative AI: The Future of UX UI Design

    Skills you'll gain: UI/UX Research, Responsible AI, Persona (User Experience), Experience Design, Miro AI, Design Software, Human Centered Design, AI Workflows, AI Integrations, Ideation, Brainstorming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    46 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Search Engine Optimization: Simplilearn
  • Comércio Internacional: Fundação Instituto de Administração
  • Advances in Manufacturing Technology: Board Infinity
  • ¿Cómo funcionan las marcas?: Tecnológico de Monterrey
  • Introduction to Tech Sales: Coursera
  • Getting Started with Tableau: SkillUp
  • Sustainability Analyst Fundamentals: Arizona State University
  • China Strategy: The Chinese University of Hong Kong
  • Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Modelos predictivos con aprendizaje automático: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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