Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Online Advertising, Email Automation, Marketing, E-Commerce
Beginner · Professional Certificate · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Value Propositions, Social Media Marketing, Market Research, Social Media Strategy, Strategic Planning, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Modeling, Customer Analysis, Web Analytics and SEO, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting
Build toward a degree
Beginner · Specialization · 3 - 6 Months

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Generative AI, Marketing, AI Personalization, ChatGPT, Strategic Marketing, Content Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Digital Marketing, Persona Development, Social Media Campaigns, Content Creation, Automation, Ethical Standards And Conduct, Analytics, Graphic and Visual Design, Creativity, Natural Language Processing, Personal Development
Beginner · Course · 1 - 3 Months
Universidade de São Paulo
Skills you'll gain: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement
Beginner · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Marketing Analytics, Marketing Strategies, Social Media Marketing, Lead Generation, Customer Acquisition Management, Email Marketing
Intermediate · Specialization · 1 - 3 Months

Board Infinity
Skills you'll gain: Customer Analysis, Campaign Management, Digital Advertising
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Integrated Marketing Communications, Marketing Management, Marketing Communications, Peer Review, Presentations, Marketing, Brand Management, Marketing Strategies, Marketing Planning, Product Management, Go To Market Strategy, Product Marketing, Strategic Decision-Making, Price Negotiation, Case Studies
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Social Media Marketing, Social Media, Business Marketing, Drive Engagement, Marketing, Marketing Planning, Content Creation
Intermediate · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Advertising, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Consumer Behaviour, Innovation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Photo Editing, Marketing, Graphics Software, Graphic and Visual Design, Graphic Design, Entrepreneurship, Business
Beginner · Guided Project · Less Than 2 Hours