• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Online Advertising & Social Media

    Skills you'll gain: Online Advertising, Data Visualization, Digital Advertising, Advertising, Analytics, Big Data, Paid media, Social Media Strategy, Social Media, Data Ethics, Marketing, Digital Media Strategy, Social Media Marketing, Data-Driven Decision-Making, Business Analytics, Social Media Analytics, Business Transformation, Social Media Campaigns, Return On Investment, Descriptive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Using GenAI for Tailored Customer Emails

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Email Marketing, Personalized Campaigns, Email Automation, Persona Development, AI Personalization, ChatGPT, Target Audience, Marketing Automation, Content Creation, AI Integrations

    4.9
    Rating, 4.9 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Cloud Computing Law: Law Enforcement, Competition, & Tax

    Skills you'll gain: Tax, Tax Laws, Law, Regulation, and Compliance, Cloud Services, Tax Compliance, Cloud Computing, Regulation and Legal Compliance, Cloud Storage, Corporate Tax, Income Tax, General Data Protection Regulation (GDPR), Data Access, Data Sharing, Digital Forensics, Interoperability, Competitive Analysis, Market Analysis, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Empresas familiares

    Skills you'll gain: Market Opportunities, Financial Analysis, Administration, Entrepreneurship, Case Studies, Business Management, Business Administration, Financial Management, New Business Development, Market Analysis, Business Planning, Business Strategies, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    SEO Foundations: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Strategic Marketing, Digital Marketing, Marketing Effectiveness, Content Optimization, Customer Insights, Branding, Advertising, Brand Strategy, Customer Relationship Building, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Google Search Advertising Implementation

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Performance marketing, Bidding, Campaign Management, Conversion Funnel Analysis, Online Advertising, Digital Advertising, Digital Marketing Campaigns, Web Analytics, Campaign Planning, Performance Metric, Key Performance Indicators (KPIs), Target Audience, Performance Management

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Design Brainstorming diagrams for businesses with Creately

    Skills you'll gain: Diagram Design, Brainstorming, Account Management, Strategic Thinking, Team Building

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Leadership for Everyone

    Skills you'll gain: Diversity and Inclusion, Diversity Training, Business Planning, Diversity Awareness, Diversity Programs, Diversity Equity and Inclusion Initiatives, Strategic Thinking, Operating Budget, Strategic Leadership, Workplace inclusivity, Marketing Planning, Selling Techniques, Strategic Decision-Making, Customer Insights, Planning, Growth Strategies, Financial Management, Ethical Standards And Conduct, Market Opportunities, Decision Making

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique

    Digital Business - Capstone project

    Skills you'll gain: Growth Strategies, Digital Analysis, Performance Measurement, Key Performance Indicators (KPIs), Process Analysis, Performance Analysis, Digital Transformation, Business Analysis, Company, Product, and Service Knowledge, Analysis, Business Planning, Market Analysis, Business Strategy, Case Studies, Strategic Decision-Making, Business Consulting, Organizational Strategy, Business Transformation, Innovation, Consulting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Product Portfolio Management

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, AI Product Strategy, Product Management, Product Planning, Responsible AI, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Project Portfolio Management, Product Lining, Agile Product Development, Governance, Product Development, Resource Management, Brand Management

    2.7
    Rating, 2.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Best Practices in Planning DE&I Interventions

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Programs, Diversity Training, Human Resource Strategy, Strategic Planning, Employee Retention, Diversity and Inclusion, Human Resources Management and Planning, Talent Recruitment, Human Resources, Workplace inclusivity, Employee Training, Recruitment Strategies, Business Planning, Workforce Development, Organizational Effectiveness, Training Programs, Talent Acquisition, Recruitment, Human Resource Policies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    61 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Mastering Customer Success

    Skills you'll gain: Customer Success Management, Crisis Management, Customer Relationship Building, Customer Retention, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Relationship Management, Customer Data Management, Account Strategy, Customer experience improvement, Performance Metric, Business Metrics, Key Performance Indicators (KPIs), Account Management, Stakeholder Engagement, Product Knowledge, Customer Insights, Incident Management, Business Management, Stakeholder Management

    Beginner · Course · 1 - 3 Months

1…250251252…485

In summary, here are 10 of our most popular marketing strategy courses

  • Online Advertising & Social Media: University of Maryland, College Park
  • Using GenAI for Tailored Customer Emails: Coursera
  • Cloud Computing Law: Law Enforcement, Competition, & Tax: Queen Mary University of London
  • Empresas familiares: Universidad Nacional Autónoma de México
  • SEO Foundations: Analyze, Optimize & Grow: EDUCBA
  • Google Search Advertising Implementation: Aptly
  • Design Brainstorming diagrams for businesses with Creately: Coursera
  • Leadership for Everyone: Harvard Business Review
  • Digital Business - Capstone project: École Polytechnique
  • Lean Product Portfolio Management: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok