• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Foundations of Purchasing: Principles and Practices

    Skills you'll gain: Purchasing, Supplier Relationship Management, Contract Management, Supplier Management, Procurement, Vendor Relationship Management, Supply Management, Supplier Performance Management, Vendor Management, Contract Compliance, Strategic Sourcing, Vendor Contracts, Price Negotiation, Supply Chain, Negotiation, Contract Negotiation, Business Ethics, Compliance Management, Supply Chain Management, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Blockchain for the decision maker

    Skills you'll gain: Blockchain, Technology Strategies, Cloud-Based Integration, Business Transformation, FinTech, Value Propositions, Business Risk Management, Digital Transformation, Enterprise Architecture, Ledgers (Accounting), Distributed Computing, Payment Systems

    3.9
    Rating, 3.9 out of 5 stars
    ·
    77 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Program Finance and Investment

    Skills you'll gain: Earned Value Management, Project Schedules, Scheduling, Procurement, Cost Management, Return On Investment, Spreadsheet Software, Microsoft Excel, Capital Budgeting, Financial Analysis, Project Performance, Cost Benefit Analysis, Project Estimation, Microsoft 365, Excel Formulas, Project Finance, Feasibility Studies, Investment Management, Variance Analysis, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Sales Proposals and Presentations

    Skills you'll gain: AI Personalization, Proposal Writing, Sales Presentations, Proposal Development, Sales Presentation, Sales Strategy, General Sales Practices, Presentations, Storytelling, Data Storytelling, Sales Process, Market Research, Data-Driven Decision-Making, Anthropic Claude, Microsoft PowerPoint, AI Integrations

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Sales Analysis with Claude: Data Driven Sales Analytics

    Skills you'll gain: Anthropic Claude, Business Intelligence, Data Presentation, Data Visualization, Data Storytelling, Trend Analysis, Sales Presentations, Sales, Business Analytics, Sales Strategy, Data-Driven Decision-Making, Data Analysis, Business Strategies, Business Strategy, Business Analysis, LLM Application

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google

    تصميم تجربة المستخدم من Google

    Skills you'll gain: Adobe XD, Prototyping, User Experience Design, Usability Testing, UI/UX Research, Figma (Design Software), User Experience, Experience Design, Presentations, Responsive Web Design, Information Architecture, User Story, Usability, Storyboarding, User Research, Design Research, Design, Visual Design, Persona (User Experience), User Interface and User Experience (UI/UX) Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    148 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • E

    EDUCBA

    Customer Relationship Management with Case Study

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Analysis, Competitive Analysis, Organizational Strategy, Customer Relationship Building, Salesforce, Marketing Automation, Customer Insights, Operational Analysis, Case Studies, Market Analysis, Analysis, Business Strategy, Business Process Automation, Spatial Data Analysis, Customer experience improvement, Auditing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Forecasting Financial Statements & Valuation for Accountants

    Skills you'll gain: Business Valuation, Financial Statement Analysis, Financial Forecasting, Financial Statements, Financial Accounting, Financial Reporting, Financial Data, Forecasting, Financial Analysis, Financial Modeling, Cash Flow Forecasting, Analysis, Generally Accepted Accounting Principles (GAAP), Finance

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Personal Development And Business Productivity - 2026

    Skills you'll gain: Habit Formation, Empathy, Strategic Decision-Making, Productivity, Decisiveness, Self-Motivation, Time Management, Stress Management, Self-Discipline, Creativity, Mental Concentration, Growth Mindedness, Logical Reasoning, Empathy & Emotional Intelligence, Data-Driven Decision-Making, Emotional Intelligence, Strategic Thinking, Strategic Prioritization, Personal Development, Critical Thinking

    4.2
    Rating, 4.2 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • D

    Dubai College of Tourism

    Introduction to Hospitality Revenue Management

    Skills you'll gain: Revenue Management, Market Share, Hotel Operations, Hotels and Accommodations, Market Intelligence, Competitive Analysis, Hospitality Management, Market Analysis, Key Performance Indicators (KPIs), Market Data, Benchmarking, Competitive Intelligence, Market Research, Hospitality, Performance Analysis, Performance Measurement, Technology Strategies, Data Analysis, Strategic Thinking, Data Visualization

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    The OSINT Handbook: Mastering Open Source Intelligence

    Skills you'll gain: Threat Detection, Cyber Security Strategy, Cyber Threat Intelligence, Cyber Operations, Cybersecurity, Interactive Data Visualization, Geospatial Information and Technology, IT Automation, Data Security, Security Awareness, Scripting, Network Analysis, Open Source Technology, Information Privacy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Glasgow

    Leading Corporate-Wide Digital Transformations - SBL 3

    Skills you'll gain: Digital Transformation, Business Transformation, Innovation, Business Leadership, Cross-Functional Collaboration, Strategic Leadership, Cross-Functional Team Leadership, Organizational Leadership, Organizational Development, Leadership, Organizational Change, Leadership and Management, Strategic Thinking, Organizational Strategy, Corporate Strategy, Business, Business Strategy, Strategic Decision-Making, Business Management, Business Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

1…253254255…480

In summary, here are 10 of our most popular marketing strategy courses

  • Foundations of Purchasing: Principles and Practices : Coursera
  • Blockchain for the decision maker: 28DIGITAL
  • Program Finance and Investment: Microsoft
  • GenAI for Sales Proposals and Presentations: Coursera
  • Sales Analysis with Claude: Data Driven Sales Analytics: Coursera
  • تصميم تجربة المستخدم من Google: Google
  • Customer Relationship Management with Case Study: EDUCBA
  • Forecasting Financial Statements & Valuation for Accountants: University of Illinois Urbana-Champaign
  • Personal Development And Business Productivity - 2026: Alex Genadinik
  • Introduction to Hospitality Revenue Management: Dubai College of Tourism

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok