Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Big Data, Exploratory Data Analysis, Data Manipulation, Data Analysis, Data Cleansing, Google Analytics, Data Integration, SQL, Database Administration, Data Integrity
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Responsible AI, Enterprise Risk Management (ERM), Risk Management Framework, AI Product Strategy, Risk Management, Governance Risk Management and Compliance, Data Ethics, Business Risk Management, Compliance Management, Generative AI Agents, Risk Mitigation, Risk Analysis, Regulatory Compliance, Governance, Mitigation
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Statistical Analysis, Data Analysis, Data Collection, Neurology, Psychology, Physiology, Magnetic Resonance Imaging, Image Analysis, Medical Equipment and Technology, Human Learning, Medical Imaging
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Campaign Management, Copywriting, Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Promotional Strategies, Customer Insights, Marketing Materials, Digital Advertising, Marketing, Content Performance Analysis, Photo/Video Production and Technology, Content Creation, Video Production
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Content Performance Analysis, Social Media Content, Social Media Marketing, Social Media Management, Social Media, Scheduling, Digital Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Brand Awareness, Photo Editing, Advertising
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Workforce Management, People Analytics, Big Data, HR Tech, Workforce Planning, Data Mining, Data-Driven Decision-Making, Human Resource Strategy, Deep Learning, Human Resources Management and Planning, Digital Transformation, Human Resources, Ggplot2, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Data Science, Data Manipulation, Machine Learning
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Databricks, Data Governance, Microsoft Azure, Data Lakes, Real Time Data, Data Management, Data Integration, Data Pipelines, Data Quality, User Provisioning, Performance Tuning
Advanced · Course · 1 - 4 Weeks
University of Maryland, College Park
Skills you'll gain: Accounting and Finance Software, Unstructured Data, Financial Data, Financial Statement Analysis, Image Analysis, Finance, Financial Analysis, Accounting, Emerging Technologies, Artificial Intelligence, Text Mining, Financial Reporting, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Trend Analysis, Data-Driven Decision-Making, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Strategy, Social Media, Social Media Marketing, Social Media Content, Graphic Design, Data Visualization, Content Creation, Advertising Campaigns
Beginner · Guided Project · Less Than 2 Hours

University of Colorado System
Skills you'll gain: Natural Language Processing, Text Mining, Clinical Informatics, Clinical Documentation, R Programming, Google Cloud Platform, Health Informatics, Unstructured Data, Data Processing
Intermediate · Course · 1 - 3 Months

Alfaisal University | KLD
Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Innovation, Organizational Strategy, Sustainable Business, Knowledge Transfer, Market Analysis
Beginner · Course · 1 - 4 Weeks