Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Duke University
Skills you'll gain: Databricks, Model Deployment, Generative AI, Data Lakes, Extract, Transform, Load, MLOps (Machine Learning Operations), Data Transformation, LLM Application, Data Pipelines, Hugging Face, Large Language Modeling, Responsible AI, Analytics, Data Analysis, Data Science, Machine Learning
★ 3.9 (12) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Responsible AI, Exploratory Data Analysis, Histogram, Predictive Modeling, Data Visualization, Predictive Analytics, Data Preprocessing, Machine Learning, Policy Analysis, Statistical Methods, Data Science, Descriptive Statistics, Data Ethics, Economics, Policy, and Social Studies, Development Environment, Software Engineering
★ 4.6 (41) · Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Content Scheduling, Social Media Management, Brand Awareness, Social Media Content, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Brand Management, Brand Marketing, Brand Strategy, Marketing Effectiveness, Content Marketing, Digital Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Google Analytics, Communication, AI Enablement, Generative AI
Intermediate · Course · 1 - 3 Months

SkillsBooster Academy
Skills you'll gain: Data Ethics, Microsoft Excel, Microsoft Copilot, Excel Formulas, Excel Macros, Microsoft Power Platform, ChatGPT, Microsoft 365, Microsoft Access, Microsoft Teams, Workflow Management, Microsoft Office, Microsoft Project, Business Workflow Analysis, Operational Excellence, Microsoft Windows, Test Tools, Interactive Learning, Software Development Tools, Devops Tools
★ 4.4 (25) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Meta Ads Manager, Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Campaign Planning, Social Media, Online Advertising, Social Media Marketing, Digital Advertising, Campaign Management, Advertising
★ 4.6 (11) · Intermediate · Guided Project · Less Than 2 Hours

LearnKartS
Skills you'll gain: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Online Advertising, Search Engine Marketing, Advertising, Digital Advertising, Personalized Campaigns, Campaign Management, Bidding, Target Audience, Conversion Funnel Analysis, Web Analytics, Management Reporting, Account Management
Beginner · Course · 1 - 4 Weeks

The Hong Kong University of Science and Technology
Skills you'll gain: Social Studies, Social Sciences, Big Data, Sociology, Demography, Socioeconomics, Culture, Economics, Data Analysis, Analytics, World History, Quantitative Research
★ 4.5 (61) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Collaborative Software, Project Documentation, Organizational Skills, Document Management, Content Management Systems, Collaboration, Productivity Software, Project Management Software, Workflow Management, Content Development and Management, Digital Publishing, Information Architecture, Data Management, Content Creation, Cloud Platforms
★ 4.2 (40) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Geographic Information Systems, Geospatial Information and Technology, GIS Software, Geospatial Mapping, Spatial Data Analysis, Spatial Analysis, Global Positioning Systems, Data Analysis, Data Integration, Decision Support Systems
★ 4.7 (25) · Intermediate · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Statistical Methods, Bayesian Statistics, Statistics, Probability & Statistics, Analytics, Data Storage Technologies, Exploratory Data Analysis, Data Store, Mathematical Software, Data Storage, Data Access, Database Software, Estimation, Machine Learning Methods, Data-Driven Decision-Making, Applied Machine Learning, Supervised Learning, Markov Model, Logistic Regression, Regression Testing
★ 4.3 (6) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Report Writing, Digital Transformation, Automation, Generative AI, Business Reporting, Business Process Automation, AI Enablement, Operational Efficiency, Artificial Intelligence, Data Collection, Data Literacy
★ 4.3 (72) · Beginner · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Business Economics, Game Theory, Market Dynamics, Economics, Market Analysis, Supply And Demand, Operating Cost, Economics, Policy, and Social Studies, Cost Benefit Analysis, Public Policies, Cost Accounting, Consumer Behaviour, Policy Analysis, Research, and Development, Competitive Analysis, Environmental Issue, Production Process, Resource Allocation, Budgeting, Decision Making
★ 4.9 (38) · Beginner · Course · 1 - 3 Months