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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    Skillshare

    Create and Finance a Short Documentary Film

    Skills you'll gain: Cinematography, Video Editing, Videography, Post-Production, Video Production, Storytelling, Proposal Writing, Proposal Development, Target Audience, Presentations, Visual Storytelling, Target Market, Writing, Sales Presentations, Editing, Promotional Strategies, Marketing, Concision, Creativity, Program Standards

    ★ 4.1 (9) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Diseñe su Aula Virtual con Canva

    Skills you'll gain: Virtual Environment, Canva (Software), Color Theory, Graphical Tools, Color Matching, Graphics Software, Design, Creative Design, Design Elements And Principles, Graphic and Visual Design Software, Graphic and Visual Design, Graphic Design, Marketing

    ★ 4.8 (14) · Intermediate · Guided Project · Less Than 2 Hours

  • É

    École Polytechnique Fédérale de Lausanne

    Big Data Analysis with Scala and Spark (Scala 2 version)

    Skills you'll gain: Apache Spark, Scala Programming, Apache Hadoop, Big Data, Data Manipulation, Distributed Computing, Data Processing, Performance Tuning, SQL, Data Transformation, Network Performance Management, Data Persistence, Data Analysis, Programming Principles

    Intermediate · Course · 1 - 4 Weeks

  • L

    L&T EduTech

    AI & ML Applications in Oil and Gas Industry

    Skills you'll gain: Oil and Gas, Petroleum Industry, Big Data, Data Management, Data Processing, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Process Engineering, Geostatistics, Decision Intelligence, Anomaly Detection, Image Analysis, Production Process, Machine Learning Methods, Energy and Utilities, Machine Learning, Physical Science, Machine Learning Algorithms, Natural Resource Management

    ★ 4.8 (61) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Business Strategy: Value Proposition Essentials

    Skills you'll gain: Value Propositions, Product Knowledge, Business Marketing, Business Strategy, Business Strategies, Competitive Analysis, Communication, Strategic Communication, Communication Strategies

    ★ 4.5 (12) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Small Business Website with Weebly

    Skills you'll gain: Content Management Systems, Web Content, Content Management, Web Presence, No-Code Development, Web Design and Development, Content Creation

    ★ 4.5 (64) · Beginner · Guided Project · Less Than 2 Hours

  • S

    S.P. Jain Institute of Management and Research

    Introduction to Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Marketing, Strategic Marketing, Business Strategy, Plan Execution, Product Lining, Portfolio Management, Competitive Analysis, Business-To-Consumer, Business Valuation, B2B Sales

    ★ 4.6 (7) · Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    AI Workflow: Feature Engineering and Bias Detection

    Skills you'll gain: Feature Engineering, Data Ethics, Unsupervised Learning, Dimensionality Reduction, Responsible AI, Text Mining, Data Preprocessing, Data Transformation, Anomaly Detection, Exploratory Data Analysis, Machine Learning, Scikit Learn (Machine Learning Library), Natural Language Processing, Data Science, Quality Assurance, Data Pipelines, Machine Learning Algorithms, Classification Algorithms, Design Thinking, Python Programming

    ★ 4.4 (82) · Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Grab Data Fast with Vertical and Horizontal LOOKUP

    Skills you'll gain: Google Sheets, Spreadsheet Software, Excel Formulas, Data Import/Export, Data Presentation, Data Literacy, Data Analysis, Business Analysis

    ★ 3.7 (75) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Product Automation, Market Analysis, Prototyping

    ★ 3.8 (29) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Tableau Public for Beginners: Data Visualization Basics

    Skills you'll gain: Dashboard, Dashboard Creation, Data Presentation, Tableau Software, Data Visualization Software, Data Literacy, Descriptive Analytics, Data Import/Export

    ★ 3.8 (9) · Intermediate · Guided Project · Less Than 2 Hours

  • K

    Kennesaw State University

    Customer Centricity with Professor Jagdish Sheth

    Skills you'll gain: Customer Retention, Trustworthiness, Loyalty Programs, Social Impact, Expectation Management, Brand Loyalty, Customer Advocacy, Corporate Sustainability, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Customer Engagement, Sustainable Development, Customer Analysis, Human Resource Strategy, Sustainable Business, Customer Relationship Building, Business Strategy, Business, Marketing

    ★ 4.7 (100) · Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Create and Finance a Short Documentary Film: Skillshare
  • Diseñe su Aula Virtual con Canva: Coursera
  • Big Data Analysis with Scala and Spark (Scala 2 version): École Polytechnique Fédérale de Lausanne
  • AI & ML Applications in Oil and Gas Industry: L&T EduTech
  • Business Strategy: Value Proposition Essentials: Coursera
  • Create a Small Business Website with Weebly : Coursera
  • Introduction to Strategic Brand Management: S.P. Jain Institute of Management and Research
  • AI Workflow: Feature Engineering and Bias Detection: IBM
  • Grab Data Fast with Vertical and Horizontal LOOKUP : Coursera
  • GenAI for Product Managers: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Brand (13)
Digital Marketing (13)
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Plan (11)
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Social Media Marketing (9)
Brand Management (7)

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