• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Get started with Microsoft Planner

    Skills you'll gain: Marketing Planning, Microsoft 365, Productivity Software, Project Management Software, Project Planning, Collaborative Software, Project Management, Team Management

    ★ 3.9 (21) · Beginner · Guided Project · Less Than 2 Hours

  • I

    IBM

    Capstone Project: Applying Business Analysis Skills

    Skills you'll gain: Stakeholder Management, Business Analysis, User Requirements Documents, Looker (Software), Requirements Analysis, Project Management, Project Design, Requirements Management, Process Optimization, Data Analysis Software, Oral Expression, Operational Analysis, IBM Cognos Analytics, Business Analytics, Data Cleansing

    ★ 3.7 (27) · Advanced · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Operations Management

    Skills you'll gain: Operations Management, Process Improvement, Operations, Revenue Management, Quality Improvement, Process Improvement and Optimization, Process Analysis, Business Operations, Lean Six Sigma, Lean Methodologies, Operational Efficiency, Performance Improvement, Lean Manufacturing, Continuous Improvement Process, Operational Excellence, Process Optimization, Organizational Strategy, Service Management, Service Level, Quality Management

    ★ 4.8 (41) · Intermediate · Course · 1 - 3 Months

  • U

    University of Glasgow

    Defining Strategic Business Leadership - SBL 1

    Skills you'll gain: Strategic Leadership, Business Leadership, Leadership Studies, Strategic Thinking, Plan Execution, Business Strategy, Strategic Decision-Making, Organizational Strategy, Business Strategies, Leadership, Strategic Planning, Organizational Leadership, Leadership and Management, Business Management, Organizational Effectiveness, Goal Setting

    ★ 4.8 (12) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Personnel & Third-Party Security

    Skills you'll gain: Vendor Management, Vendor Relationship Management, Supplier Risk Management, Security Management, Supplier Management, Risk Analysis, Security Awareness, Cyber Security Strategy, Risk Management, Threat Management, Risk Mitigation, Computer Security Awareness Training, Security Controls, Human Factors (Security), Asset Protection, Cyber Risk, Cybersecurity, Mergers & Acquisitions, Due Diligence

    ★ 4.8 (51) · Mixed · Course · 1 - 4 Weeks

  • I

    Interactive Brokers

    ESG Data & Accountability

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Market Data, Data Ethics, Financial Data, Investments, Data Collection, Due Diligence, Financial Services, Big Data, Analytics, Investment Management, Data-Driven Decision-Making, Financial Market, Business Ethics, Data Quality, Corporate Sustainability, Financial Industry Regulatory Authorities, Sustainable Business, Portfolio Management, Accountability

    ★ 4.4 (37) · Beginner · Course · 1 - 3 Months

  • I

    IIT Bombay

    Introduction to Tech Entrepreneurship

    Skills you'll gain: Entrepreneurial Finance, Go To Market Strategy, Value Propositions, Product Development, Business Modeling, Presentations, Entrepreneurship, Oral Expression, Verbal Communication Skills, Communication, Persona Development, Financial Statements, Financial Statement Analysis, Customer Insights, Innovation, Market Research

    ★ 4.9 (106) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    YouTube Growth: Boost Your Engagement

    Skills you'll gain: Drive Engagement, Driving engagement, Live Streaming, Content Development and Management, Digital Publishing, Content Scheduling, Social Media Marketing, Growth Strategies, Customer Engagement, Social Media Content, Content Management, Social Media Strategy, Content Optimization, Video Production, Content Strategy, Content Creation, Production Schedule

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Build Customer Loyalty

    Skills you'll gain: Customer Relationship Building, Brand Loyalty, Client Services, Relationship Management, Driving engagement, User Feedback, Personalized Campaigns

    ★ 5 (22) · Beginner · Course · 1 - 4 Weeks

  • U

    Università Bocconi

    Startup Calling: from idea to impact

    Skills you'll gain: Go To Market Strategy, Business Modeling, Entrepreneurship, Sales Presentation, Fundraising, Growth Strategies, Product Marketing, Customer Acquisition Management, Strategic Marketing, Product Development, Market Opportunities, Market Research, New Product Development, Presentations, Entrepreneurial Finance, Business Strategy, Persona Development, Customer Analysis, Market Analysis, Customer Insights

    ★ 4.6 (12) · Beginner · Course · 1 - 4 Weeks

  • A

    AI Business School

    AI agents and creator tools for finance professionals

    Skills you'll gain: Agentic Workflows, Agentic systems, AI Workflows, No-Code Development, Generative AI Agents, AI Enablement, Digital Transformation, Business Process Automation, Business Technologies, Automation, Artificial Intelligence, Finance, Application Development

    ★ 5 (12) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Aprende a administrar contenido en Facebook Creator Studio

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Analytics, Social Media Content, Instagram, Facebook, Content Performance Analysis, Social Media, Content Management, Social Media Marketing, Content Creation, Content Strategy, Content Marketing, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

1…267268269…481

In summary, here are 10 of our most popular marketing strategy courses

  • Get started with Microsoft Planner: Coursera
  • Capstone Project: Applying Business Analysis Skills : IBM
  • Operations Management: Fundação Instituto de Administração
  • Defining Strategic Business Leadership - SBL 1: University of Glasgow
  • Personnel & Third-Party Security: University of California, Irvine
  • ESG Data & Accountability: Interactive Brokers
  • Introduction to Tech Entrepreneurship: IIT Bombay
  • YouTube Growth: Boost Your Engagement: Coursera
  • Build Customer Loyalty : Google
  • Startup Calling: from idea to impact: Università Bocconi

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok