• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Maximizing the Generative AI Value

    Skills you'll gain: Generative AI, Responsible AI, AI Product Strategy, AI powered creativity, AI literacy, Return On Investment, Data Ethics, Artificial Intelligence, Business Process Automation, Operational Efficiency, Automation, Innovation, AI Integrations, Performance Measurement, AI Workflows, Business Ethics, Product Design

    ★ 4.5 (6) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of California, Irvine

    Personnel & Third-Party Security

    Skills you'll gain: Vendor Management, Vendor Relationship Management, Supplier Risk Management, Security Management, Supplier Management, Risk Analysis, Security Awareness, Cyber Security Strategy, Risk Management, Threat Management, Risk Mitigation, Computer Security Awareness Training, Security Controls, Human Factors (Security), Asset Protection, Cyber Risk, Cybersecurity, Mergers & Acquisitions, Due Diligence

    ★ 4.8 (51) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    Introducción a las Finanzas Corporativas

    Skills you'll gain: Capital Budgeting, Financial Modeling, Financial Analysis, Return On Investment, Financial Planning, Corporate Finance, Financial Forecasting, Cash Flows, Cash Flow Forecasting, Business Valuation, Decision Making, Loans, Timelines

    ★ 4.6 (84) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Skillshare

    Social Media Storytelling: Videos for Instagram & YouTube

    Skills you'll gain: Video Editing, Storyboarding, Storytelling, Video Production, Instagram, Content Creation, Videography, Social Media Content, Visual Storytelling, Editing, Media Production, TikTok, Driving engagement, Writing, Creativity, Adaptability

    ★ 3.4 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    Influencing, Collaboration and Decision Making

    Skills you'll gain: Negotiation, Trustworthiness, Influencing, Stakeholder Engagement, Leadership and Management, Stakeholder Management, Analytical Skills, Analysis, Leadership, Cooperation, Supervision, Conflict Management, Collaboration, Team Leadership, Communication, Critical Thinking, Team Collaboration, Case Studies, Decision Making, Relationship Building

    ★ 4.5 (60) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Microsoft

    PMP Application Process and Practice Exam

    Skills you'll gain: Project Management Institute (PMI) Methodology, Project Management Life Cycle, Test Planning, Project Management

    ★ 4.8 (59) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Saïd Business School, University of Oxford

    AI in Media

    Skills you'll gain: Generative AI, Generative AI Agents, Google Gemini, Content Creation, Media Strategy, Artificial Intelligence and Machine Learning (AI/ML), ChatGPT, Photo/Video Production and Technology, Responsible AI, AI Security, Artificial Intelligence, Machine Learning, Digital Media Strategy, AI Workflows, Machine Learning Algorithms, Digital Transformation, Algorithms, Business Ethics, Artificial Neural Networks, Agentic systems

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Maryland, College Park

    Legal Contracts and Agreements for Entrepreneurs

    Skills you'll gain: Commercial Laws, Risk Management, Entrepreneurial Finance, Legal Risk, Contract Negotiation, Entrepreneurship, Contract Management, Contract Review, Personal Injury Law, Legal Strategy, New Business Development, Civil Law, Intellectual Property, Contract Compliance, Insurance and Warranty Claims Processing, Fundraising

    ★ 4.8 (133) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • R

    Rutgers the State University of New Jersey

    Operations Excellence

    Skills you'll gain: Supply Chain Management, Supply Chain, Supply Chain Systems, Manufacturing Operations, Operations Management, Operations, Supply Chain Planning, Business Operations, Inventory Management System, Operational Efficiency, Production Process, Inventory Control, Inventory and Warehousing, Operational Analysis, Logistics, Internal Communications, Process Analysis, Operational Excellence, Lean Six Sigma, Complex Problem Solving

    ★ 4.8 (39) · Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Market Research: Analyze, Forecast & Apply

    Skills you'll gain: Market Research, Business Research, Market Analysis, Marketing, Research Methodologies, Research, Demand Planning, Research Design, Consumer Behaviour, Market Trend, Customer Analysis, Forecasting, Analysis, Product Testing

    ★ 4.6 (15) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    IIMA - IIM Ahmedabad

    Advanced Leadership Skills

    Skills you'll gain: Trustworthiness, Executive Presence, Leadership, Culture Transformation, Organizational Leadership, Leadership Development, Strategic Leadership, Professional Development, Rapport Building, Business Leadership, Team Building, Influencing, Organizational Development, Interpersonal Communications, Relationship Building, Team Leadership, Mindfulness, Change Management, Decision Making, Strategic Thinking

    ★ 5 (13) · Advanced · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    Master Data Storytelling for B2B & B2C Sales

    Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Sales Strategy, Sales Presentations, Customer Relationship Management (CRM) Software, HubSpot CRM, Storytelling, Data Literacy, B2B Sales, Business Marketing, Sales, Customer Relationship Management, Data Visualization Software, Sales Development, Customer Analysis, Performance Analysis, Business Intelligence, Business Communication, Analytics

    ★ 3.3 (8) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…269270271…530

In summary, here are 10 of our most popular marketing strategy courses

  • Maximizing the Generative AI Value: Coursera
  • Personnel & Third-Party Security: University of California, Irvine
  • Introducción a las Finanzas Corporativas: University of Pennsylvania
  • Social Media Storytelling: Videos for Instagram & YouTube: Skillshare
  • Influencing, Collaboration and Decision Making: STARWEAVER
  • PMP Application Process and Practice Exam: Microsoft
  • AI in Media: Saïd Business School, University of Oxford
  • Legal Contracts and Agreements for Entrepreneurs: University of Maryland, College Park
  • Operations Excellence: Rutgers the State University of New Jersey
  • Market Research: Analyze, Forecast & Apply: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok