Internet marketing courses can help you learn search engine optimization (SEO), pay-per-click advertising, content marketing, and social media strategies. You can build skills in audience targeting, campaign analysis, and conversion rate optimization. Many courses introduce tools like Google Analytics, SEMrush, and Hootsuite, allowing you to apply these skills effectively in real campaigns and measure their success.
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Planning, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Branding, Marketing Strategy and Techniques, Marketing Effectiveness, Consumer Behaviour, Brand Strategy, Brand Marketing, Brand Management, Product Planning, Product Marketing, Value Propositions, Market Analysis, Target Market, Competitive Analysis, Brand Awareness, Market Research
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Content Creation, Marketing Effectiveness, Marketing Automation, Prompt Engineering, Digital Marketing Tools, Large Language Modeling, Legal Risk, Intellectual Property
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Marketing Planning, Marketing Strategies, Advertising, Marketing Strategy and Techniques, Strategic Marketing, Business Planning, Marketing, Customer Acquisition Management, Online Advertising, Growth Strategies, Business Marketing, Digital Advertising, Target Market, Digital Marketing, Lead Generation, Customer Retention
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, MarTech, Social Media Campaigns, Web Content, Cross-Channel Marketing, Social Media Marketing, Search Engine Optimization, Marketing Automation, Marketing Channel, AI Personalization, Media and Communications, Marketing Planning, Content Management Systems, Content Performance Analysis, Integrated Marketing Communications, Media Planning, Key Performance Indicators (KPIs)
Beginner · Specialization · 3 - 6 Months

University of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, Online Advertising, Digital Advertising, Keyword Research, LLM Application, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing Campaigns, Digital Marketing, Digital Brand Strategy, Generative AI, Data-Driven Marketing, Personalized Campaigns, Marketing Analytics, Consumer Behaviour, Brand Marketing
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Predictive Modeling, Marketing Strategies, Social Media Analytics, Marketing, Social Network Analysis, Data Analysis, Customer Analysis, Data Ethics, Customer Insights, Text Mining, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Interviewing Skills, Meta Ads Manager, Marketing Analytics, Registration, Marketing, Social Media Marketing, Digital Marketing, Data Analysis, Statistics
Beginner · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Hospitality Management, Hospitality and Food Services, Hospitality, Customer Service, Guest Relations, Customer experience strategy (CX), Customer Relationship Management, Service Design, Healthcare Industry Knowledge, Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Service Improvement, Hospital Experience, Marketing, Patient-centered Care
Mixed · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Insights, Digital Media Strategy, Data-Driven Marketing, Marketing Effectiveness, Digital Marketing, Customer Data Management, Digital Analysis, Marketing Strategies, Social Media Marketing, Customer Engagement, Customer experience strategy (CX), Predictive Analytics, Analytics, Data Analysis Software, Consumer Behaviour, Big Data, Data Integration, Data Analysis
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Collaborative Software, Marketing Operations, Ideation, Innovation, Decision Intelligence, Marketing Management, Team Management, Team Building, Project Management, Team Oriented, Team Collaboration, Internal Communications, Cross-Functional Collaboration, Content Creation, Leadership Development, Communication Strategies
Intermediate · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Personalized Campaigns, Prompt Engineering Tools, Marketing Analytics, Email Automation, Data-Driven Marketing, Strategic Marketing, Pay Per Click Advertising, Performance marketing, Responsible AI, Analytics, Advertising Campaigns, A/B Testing, Advertising, AI Workflows
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Digital Marketing Tools, Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Customer Analysis, Cross-Channel Marketing, Marketing Operations, Persona Development, Target Market, Consumer Behaviour, Integrated Marketing Communications
Beginner · Course · 1 - 4 Weeks