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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Washington

    Essential Marketing Frameworks

    Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Opportunities, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Marketing Strategy and Techniques, Competitive Analysis, Target Audience, Proposal Development, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Ethical Standards And Conduct

    ★ 4.8 (32) · Beginner · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Digital Marketing Landscape

    Skills you'll gain: Marketing Planning, Marketing, Digital Marketing, Strategic Marketing, UI/UX Strategy, Digital Content, Marketing Strategies, Digital Advertising, E-Commerce, Content Optimization, Social Media Marketing, Search Engine Optimization, Brand Awareness, Customer Engagement

    ★ 4.3 (9) · Beginner · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Search Engine Marketing

    Skills you'll gain: Search Engine Marketing, Google Ads, Pay Per Click Advertising, Online Advertising, Search Engine Optimization, Digital Marketing Campaigns, Marketing, Digital Marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Advertising, Media Buying, Target Audience, Bidding

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Text Mining and Analytics

    Skills you'll gain: Text Mining, Data Mining, Unstructured Data, Statistical Analysis, Natural Language Processing, Data-Driven Decision-Making, Analytics, Data Analysis, Statistical Machine Learning, Statistical Methods, Unsupervised Learning, Probability & Statistics, Correlation Analysis, Applied Machine Learning, Probability Distribution, Classification Algorithms, Model Optimization, Generative Model Architectures

    ★ 4.5 (741) · Mixed · Course · 1 - 3 Months

  • U

    University of Toronto

    Gender Analytics for Innovation

    Skills you'll gain: Diversity Awareness, Diversity and Inclusion, Gap Analysis, Innovation, Business Analytics, Analysis, Health Equity, Financial Inclusion, Diversity Equity and Inclusion Initiatives, Cultural Diversity, Market Opportunities, Social Justice, Workplace inclusivity, Organizational Change, Leadership Development, Product Development, Risk Mitigation

    ★ 4.8 (342) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Communicating Business Analytics Results

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Storytelling, Data Literacy, Business Analytics, Presentations, Data-Driven Decision-Making, Data Analysis, Analytics, Technical Communication, Case Studies, Predictive Analytics, Correlation Analysis

    ★ 4.5 (521) · Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Marketing Psychology & Consumer Behavior

    Skills you'll gain: Marketing Psychology, Customer Insights, Data-Driven Marketing, Consumer Behaviour, Customer Analysis, Driving engagement, Brand Loyalty, Customer Engagement, Marketing Strategies, Customer Relationship Management, Customer Relationship Management (CRM) Software, Strategic Marketing, Behavioral Economics, Marketing Analytics, Marketing, Marketing Communications, Sustainable Business, Data-Driven Decision-Making, Growth Strategies, Business Ethics

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Event Marketing & Management Fundamentals

    Skills you'll gain: Event Marketing, Events and Conferences, Event Management, Brand Marketing, Event Planning, Marketing Effectiveness, Driving engagement, Marketing Operations, Marketing Strategies, Marketing Communications, Media Strategy, Branding, Stakeholder Management, Brand Management, Brand Strategy, Stakeholder Engagement, Drive Engagement, Stakeholder Communications, Plan Execution, Brand Awareness

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Email & Digital Marketing Strategy

    Skills you'll gain: Email Marketing, Advertising Campaigns, Email Automation, Marketing Automation, Web Presence, Target Audience, Campaign Planning, Digital Marketing, Campaign Management, Driving engagement, Search Engine Optimization, Customer Engagement, Direct Marketing, Social Media Marketing, Marketing Strategies, Marketing Strategy and Techniques, Web Analytics and SEO, Drive Engagement, Competitive Analysis, Digital Marketing Campaigns

    Beginner · Specialization · 1 - 3 Months

  • S

    SkillUp

    Advanced Healthcare Analytics

    Skills you'll gain: Model Training, Decision Intelligence, Clinical Documentation, Health Informatics, Predictive Modeling, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), LLM Application, Medical Privacy, Large Language Modeling, Logistic Regression, Computer Vision, Embeddings

    Intermediate · Course · 1 - 4 Weeks

  • S

    SAS

    SAS Visual Business Analytics

    Skills you'll gain: SAS (Software), Network Analysis, Trend Analysis, Data Manipulation, Data Analysis, Forecasting, Data Quality, Text Mining, Exploratory Data Analysis, Datamaps, Spatial Data Analysis, Data Visualization Software, Data Transformation, Analysis, Data Mapping, Interactive Data Visualization, Analytics, Data Visualization, Business Analytics, Business Reporting

    ★ 4.7 (1.1K) · Beginner · Professional Certificate · 3 - 6 Months

  • G

    Google Cloud

    Google Cloud Data Analytics

    Skills you'll gain: Looker (Software), Responsible AI, Data Lakes, Data Storytelling, Data Governance, Gemini, Data Visualization, Dashboard Creation, Dashboard, Interactive Data Visualization, Data Presentation, Data Architecture, Data Pipelines, Data Visualization Software, Data Management, Cloud Infrastructure, Google Gemini, Data Infrastructure, Cloud Storage, Identity and Access Management

    ★ 4.5 (237) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Skills
    Job Skills
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In summary, here are 10 of our most popular marketing analytics courses

  • Essential Marketing Frameworks: University of Washington
  • Digital Marketing Landscape: Simplilearn
  • Search Engine Marketing: Simplilearn
  • Text Mining and Analytics: University of Illinois Urbana-Champaign
  • Gender Analytics for Innovation: University of Toronto
  • Communicating Business Analytics Results: University of Colorado Boulder
  • Marketing Psychology & Consumer Behavior: EDUCBA
  • Event Marketing & Management Fundamentals: EDUCBA
  • Email & Digital Marketing Strategy: EDUCBA
  • Advanced Healthcare Analytics: SkillUp

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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