Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Coursera
Skills you'll gain: Data Visualization Software, Data Visualization, Interactive Data Visualization, Visualization (Computer Graphics), JSON, Data Mapping, Javascript
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Design Thinking, Competitive Analysis, Business Process Automation, Growth Strategies, Business Strategies, Emerging Technologies, Business Economics, Innovation, Market Dynamics, Leadership, Communication
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: AI Enablement, Generative AI, Automation, Responsible AI, Journalism, Artificial Intelligence, Education and Training, Job Analysis, Marketing Analytics, Marketing, Economics, Critical Thinking
Beginner · Course · 1 - 3 Months

Politecnico di Milano
Skills you'll gain: Computer Architecture, Hardware Architecture, Cloud Infrastructure, Systems Design, Embedded Systems, System Design and Implementation, Software Design, Cloud Computing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Editing, Instagram, Video Production, Drive Engagement, Media Production, Content Creation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Customer Analysis, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Logistic Regression, Data Cleansing, Data Manipulation, Advertising, Digital Advertising, Performance Analysis, Machine Learning, Python Programming, Deep Learning
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: 3D Modeling, Autodesk, 3D Assets, Design Software, Visualization (Computer Graphics), Computer Graphics, Editing, Virtual Environment, Simulations
Beginner · Specialization · 1 - 3 Months

Arizona State University
Skills you'll gain: Lean Methodologies, Design Thinking, Innovation, Entrepreneurship, Customer Analysis, Solution Design, Customer Insights, Brainstorming, Market Research, User Feedback, Business Modeling, Presentations
Beginner · Course · 1 - 3 Months

Skills you'll gain: Video Editing, Storyboarding, Storytelling, Video Production, Instagram, Content Creation, Cinematography, Media Production, TikTok, Driving engagement, Writing, Planning, Creativity
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Computational Logic, System Requirements, Functional Requirement, Theoretical Computer Science, Systems Analysis, Verification And Validation, Control Systems, Linear Algebra, Differential Equations, Applied Mathematics
Build toward a degree
Intermediate · Course · 1 - 3 Months

Scrimba
Skills you'll gain: Responsive Web Design, HTML and CSS, Cascading Style Sheets (CSS), Web Design, Web Design and Development, Web Development, UI Components, Usability, Typography
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media Campaigns, Marketing Analytics, Social Media Marketing, Social Media, Marketing, Marketing Budgets, Advertising
Intermediate · Guided Project · Less Than 2 Hours