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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    GenAI for Lead Scoring and Identification

    Skills you'll gain: Prompt Engineering, Responsible AI, Lead Generation, Data Ethics, Google Gemini, Marketing Automation, Sales Process, Generative AI, OpenAI, ChatGPT, Automation

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Data Engineer, Big Data and ML on Google Cloud en Français

    Skills you'll gain: Model Deployment, Dataflow, Data Pipelines, Google Cloud Platform, Real Time Data, Dashboard Creation, Data Lakes, PySpark, Tensorflow, Data Governance, Apache Spark, Dashboard, Data Warehousing, Data Import/Export, Data Processing, Extract, Transform, Load, Unstructured Data, Metadata Management, Big Data, Feature Engineering

    ★ 4.4 (58) · Intermediate · Specialization · 3 - 6 Months

  • L

    LearnKartS

    AI Image Generation and Content Creation

    Skills you'll gain: AI powered creativity, Adobe Firefly, Photo/Video Production and Technology, Multimedia, Content Creation, Digital Content, Business Process Automation, Media Production, ChatGPT, Image Quality, Video Production, Digital Assets, Course Development, AI Workflows, Post-Production, Email Marketing, Artificial Intelligence, Design and Product, Product Development, Writing

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Strategic Public Relations Planning

    Skills you'll gain: Target Audience, Public Relations, Communication Planning, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Strategic Planning, Media Relations, Persuasive Communication, Marketing Effectiveness, Content Performance Analysis, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Marketing Communications, Social Media, AI Enablement, Teamwork

    ★ 4.9 (12) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Business Operations Support in Google Sheets

    Skills you'll gain: Google Sheets, Data-Driven Decision-Making, Workforce Management, Google Workspace, Data Maintenance, Data Store, Data Analysis, Business Operations, Resource Allocation, Spreadsheet Software, Automation, Management Reporting, Workflow Management, Operations, Data Management

    ★ 4.7 (199) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Advanced Visualizations using Tableau

    Skills you'll gain: Data Visualization Software, Tableau Software, Data Visualization, Statistical Visualization, Geospatial Information and Technology, Data Analysis, Geospatial Mapping, Business Analytics, Graphing, Data Presentation, Advanced Analytics, Marketing Analytics, Data Science, Forecasting

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Business Strategy: Value Proposition Essentials

    Skills you'll gain: Value Propositions, Product Knowledge, Business Marketing, Business Strategy, Business Strategies, Competitive Analysis, Communication, Strategic Communication, Communication Strategies

    ★ 4.5 (12) · Beginner · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Statistics and Data Analysis with Excel: Advanced

    Skills you'll gain: Data-Driven Decision-Making, Microsoft Excel, Forecasting, Regression Analysis, Data Literacy, Excel Formulas, Statistical Analysis, Data Analysis Software, Time Series Analysis and Forecasting, Data Visualization, Statistical Methods, Advanced Analytics, Data Analysis, Statistics, Statistical Hypothesis Testing, Data Visualization Software, Probability & Statistics, Statistical Inference, Variance Analysis

    ★ 4.7 (36) · Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Comment créer des stories Facebook et Instagram avec Canva

    Skills you'll gain: Canva (Software), Storytelling, Visual Storytelling, Social Media Content, Creative Design, Style Guides, Graphic Design, Content Creation, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    OpenAI ChatGPT: Enterprise Solutions Unleashed

    Skills you'll gain: ChatGPT, Data Analysis, OpenAI, Data-Driven Decision-Making, AI Enablement, Generative AI, Analytics, Content Creation, Content Strategy, Customer Support, Technology Strategies, Customer experience improvement, Operational Efficiency, Automation

    ★ 4.7 (13) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Choosing a Facebook Post Type Based on Desired Engagement

    Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media Content, Social Media Marketing, Content Marketing, Goal Setting, Driving engagement, Social Media Strategy, Social Media, Marketing, Writing, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • A

    AI CERTs

    AI in Government

    Skills you'll gain: Public Administration, AI Product Strategy, Automation, Law, Regulation, and Compliance, Digital Transformation, Fraud detection

    ★ 4.7 (29) · Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • GenAI for Lead Scoring and Identification: Coursera
  • Data Engineer, Big Data and ML on Google Cloud en Français: Google Cloud
  • AI Image Generation and Content Creation: LearnKartS
  • Strategic Public Relations Planning: Starweaver
  • Business Operations Support in Google Sheets: Coursera
  • Advanced Visualizations using Tableau: University of Colorado Boulder
  • Business Strategy: Value Proposition Essentials: Coursera
  • Statistics and Data Analysis with Excel: Advanced: Macquarie University
  • Comment créer des stories Facebook et Instagram avec Canva: Coursera
  • OpenAI ChatGPT: Enterprise Solutions Unleashed: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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