• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • E

    Edureka

    Mastering NLP: Tokenization, Sentiment Analysis & Neural MT

    Skills you'll gain: Natural Language Processing, Large Language Modeling, Fine-tuning, Model Evaluation, Recurrent Neural Networks (RNNs), Data Ethics, Responsible AI, Text Mining, Transfer Learning, PyTorch (Machine Learning Library), Artificial Neural Networks, Data Preprocessing, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Classification Algorithms, Applied Machine Learning, Data Processing, Machine Learning, Data Analysis, Data Cleansing

    ★ 3.1 (8) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Measurement – Turning Concepts into Data

    Skills you'll gain: Surveys, Survey Creation, Sampling (Statistics), Quantitative Research, Science and Research, Research Methodologies, Data Analysis, Data Collection, Data Quality, Data Transformation, Statistical Analysis, Data Modeling, Data Validation, Statistical Methods, Mitigation

    ★ 4.7 (82) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Corporate Finance Institute

    Commercial Real Estate Modeling

    Skills you'll gain: Commercial Lending, Lending and Underwriting, Lease Contracts, Financial Modeling, Real Estate Transactions, Loans, Mortgage Loans, Credit Risk, Risk Mitigation, Environmental Regulations, Due Diligence, Regulatory Compliance, Cash Flow Forecasting, Property and Real Estate, Environmental Laws, Loan Documentation, Real Estate, Feasibility Studies, Cash Flows, Project Finance

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    Universidad de los Andes

    Algoritmos de negociación basados en machine learning​

    Skills you'll gain: Technical Analysis, Financial Trading, Financial Market, Performance Measurement, Capital Markets, Market Trend, Investment Management, Investments, Securities Trading, Applied Machine Learning, Market Data, Machine Learning Methods, Return On Investment, Statistical Machine Learning, Financial Analysis, Machine Learning Algorithms, Model Evaluation, Machine Learning, Classification Algorithms, Financial Data

    ★ 4.8 (38) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of London

    Explore Management Concepts through Metaphor and Music

    Skills you'll gain: Leadership Studies, Leadership and Management, Organizational Structure, Business Leadership, Organizational Leadership, Performing Arts, Music, Drive Engagement, Motivational Skills, Business Management, Storytelling, Oral Expression, Leadership, People Management, Productivity, Musical Composition, Workforce Management, Writing and Editing, Organizational Development, Employee Engagement

    ★ 4.8 (14) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Understanding Large Language Models in Business

    Skills you'll gain: Large Language Modeling, LLM Application, Trend Analysis, Real Time Data, Analytics, Business Marketing, Program Development, Business Strategy, Generative AI, Technology Roadmaps, Market Trend, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, AI literacy, Artificial Intelligence

    ★ 4.6 (16) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Saïd Business School, University of Oxford

    AI in Media

    Skills you'll gain: Generative AI, Generative AI Agents, Google Gemini, Content Creation, Media Strategy, Artificial Intelligence and Machine Learning (AI/ML), ChatGPT, Photo/Video Production and Technology, Responsible AI, AI Security, Artificial Intelligence, Machine Learning, Digital Media Strategy, AI Workflows, Machine Learning Algorithms, Digital Transformation, Algorithms, Business Ethics, Artificial Neural Networks, Agentic systems

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • T

    Tsinghua University

    Data Structures and Algorithms

    Skills you'll gain: Data Structures, Algorithms, Graph Theory, Computational Thinking, Programming Principles, Database Management Systems, System Design and Implementation, Theoretical Computer Science, Computer Programming, Computer Science

    ★ 2.9 (40) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • A

    Alex Genadinik

    Social Media Marketing: Funnels, Pixels, and Optimizations

    Skills you'll gain: Instagram, Facebook, TikTok, Meta Ads Manager, Copywriting, Social Media Marketing, Social Media, Social Media Strategy, Video Production, Social Media Content, Social Media Management, Search Engine Optimization, Paid media, Marketing, Google Ads, Keyword Research, Social Media Campaigns, Advertising, Driving engagement, Advertising Campaigns

    Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • L

    L&T EduTech

    Fire Hydrant System

    Skills you'll gain: Pump Stations, Schematic Diagrams, Blueprint Reading, Process Flow Diagrams, Hydraulics, Plumbing, Building Services Engineering, Building Codes, Engineering Drawings, Structural Engineering, Safety Standards, Structural Analysis, Facility Repair And Maintenance, Engineering Calculations, Technical Standard, Materials science

    ★ 4.8 (16) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Leeds

    Exploratory Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Data Cleansing, Statistical Methods, Statistical Visualization, Plot (Graphics), Statistical Modeling, Data Visualization, Statistics, R (Software), Data Analysis, Statistical Software, Probability & Statistics, Data Literacy, Statistical Inference, R Programming, Descriptive Statistics, Box Plots, Data Visualization Software, Histogram, Probability

    ★ 4.5 (10) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Design Thinking for Innovators

    Skills you'll gain: Design Thinking, Business Transformation, Business Process, Human Centered Design, Service Design, Process Management, Business Solutions, Innovation, Creative Problem-Solving, Ideation, Creativity, Overcoming Obstacles, User Research, Organizational Change, User Feedback, Empathy

    ★ 4.6 (51) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…279280281…454

In summary, here are 10 of our most popular market research courses

  • Mastering NLP: Tokenization, Sentiment Analysis & Neural MT: Edureka
  • Measurement – Turning Concepts into Data: Johns Hopkins University
  • Commercial Real Estate Modeling: Corporate Finance Institute
  • Algoritmos de negociación basados en machine learning​: Universidad de los Andes
  • Explore Management Concepts through Metaphor and Music: University of London
  • Understanding Large Language Models in Business: Coursera
  • AI in Media: Saïd Business School, University of Oxford
  • Data Structures and Algorithms: Tsinghua University
  • Social Media Marketing: Funnels, Pixels, and Optimizations: Alex Genadinik
  • Fire Hydrant System: L&T EduTech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok