Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Internal Auditing, Enterprise Risk Management (ERM), Data Visualization, Risk Analysis, Tableau Software, Data Presentation, Auditors Report, Internal Communications, Persuasive Communication, Data-Driven Decision-Making, Continuous Improvement Process, Data Analysis, Data Literacy, Cybersecurity, Empathy & Emotional Intelligence, Influencing, Stakeholder Management, Stakeholder Analysis, Governance Risk Management and Compliance, Business Risk Management
★ 4.6 (21) · Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Salesforce, Salesforce Development, Application Deployment, Workflow Management, Dashboard, Data Import/Export, Ad Hoc Reporting, Change Control, Email Automation, Data Maintenance, Authentications, Customer Relationship Management (CRM) Software, Configuration Management, Data Access, Responsive Web Design, System Configuration, Role-Based Access Control (RBAC), Data Management, Customer Relationship Management, Business Logic
★ 4.2 (9) · Beginner · Specialization · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Virtual Teams, Negotiation, Global Marketing, Diversity Marketing, Intercultural Competence, Cultural Responsiveness, International Relations, Cultural Diversity, Conflict Management, Culture, Consumer Behaviour, Cultural Sensitivity, Communication Strategies, Marketing Management, Relationship Building, Team Management, Marketing, Diplomacy, World History, International Finance
★ 4.6 (20) · Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: B2B Sales, Stakeholder Engagement, Overcoming Objections, Solution Sales Engineering, Stakeholder Management, Closing (Sales), Price Negotiation, Negotiation, Sales Management, Sales Presentation, Solution Selling, Active Listening, Sales Operations, Sales Process, Sales Pipelines, Strategic Partnership, Sales, Proposal Development, Customer and Client Support, Customer Communications Management
Intermediate · Professional Certificate · 3 - 6 Months

Skills you'll gain: Model Deployment, Data Pipelines, Real Time Data, Google Cloud Platform, Dataflow, Data Warehousing, Dashboard Creation, Data Preprocessing, Data Governance, Tensorflow, Big Data, Feature Engineering, Data Lakes, Dashboard, Extract, Transform, Load, Apache Spark, Metadata Management, Apache Hadoop, MLOps (Machine Learning Operations), Data Management
★ 4.7 (126) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Generative AI Agents, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Artificial Intelligence, Jupyter, Healthcare Industry Knowledge, Model Training, Healthcare Ethics, Health Disparities, Health Informatics, LLM Application, Machine Learning, Deep Learning, Statistical Machine Learning, AI Integrations, AI Security, Model Evaluation, Predictive Modeling, Data-Driven Decision-Making, Data Processing, Data Analysis
★ 4.5 (11) · Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Data Warehousing, IBM Cognos Analytics, Extract, Transform, Load, Database Architecture and Administration, Data Visualization, Database Design, Dashboard Creation, Data Modeling, MySQL, Dashboard, Business Intelligence, Database Management, Data Architecture, Data Pipelines, PostgreSQL, Statistical Reporting, Shell Script, SQL, Data Transformation, Data Import/Export
★ 4.8 (29) · Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Product Automation, Market Analysis, Prototyping
★ 3.9 (32) · Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Human Capital, Human Resources, Human Resources Management and Planning, Human Resource Strategy, Human Resource Management, HR Tech, People Analytics, Employee Engagement, Workforce Development, Compensation Management, Compensation and Benefits, Occupational Safety And Health, Legal Risk, Labor Law, Organizational Leadership, Health And Safety Standards, Communication Strategies
★ 4.6 (18) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Cross Selling, Retail Sales, Product Demonstration, Personalized Service, Sales Training, Sales Strategy, Customer experience improvement, Customer Service, Team Building, Team Oriented, Customer Engagement, Customer Complaint Resolution
★ 4.6 (36) · Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Statistical Modeling, R Programming, Statistical Analysis, Data Analysis, R (Software), Data Ethics, Advanced Analytics, Statistical Methods, Data Modeling, Regression Analysis, Predictive Modeling, Mathematical Modeling, Machine Learning, Logistic Regression, Probability & Statistics, Statistical Inference, Model Evaluation, Probability Distribution, Linear Algebra, Calculus
★ 4.2 (26) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Productivity Software, Collaborative Software, Internal Communications, Team Building, Corporate Communications, Organizational Skills, Business Communication, Team Management, Communication Strategies, Resource Management
★ 4.5 (83) · Beginner · Guided Project · Less Than 2 Hours