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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Michigan

    Exploratory Data Analysis for the Public Sector with ggplot

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Data Presentation, Ggplot2, R (Software), Statistical Visualization, R Programming, Data Visualization Software, Data Analysis, Scatter Plots, Statistical Analysis, Histogram, Tidyverse (R Package), Public Administration, Statistical Programming, Trend Analysis

    ★ 4.8 (12) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Aptly

    Google Search Advertising Foundations

    Skills you'll gain: Google Ads, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Online Advertising, Digital Advertising, Advertising, Copywriting, Marketing Strategies, Bidding, Quality Assessment, Automation

    ★ 4.8 (10) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    إنشاء صفحة أعمال مجانية باستخدام Blogger

    Skills you'll gain: Blogs, Search Engine Optimization, Content Performance Analysis, Content Marketing, Brand Loyalty, Branding, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Promotional Strategies, Content Management Systems, Business Marketing

    ★ 4.6 (23) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Washington

    Power BI Basics: Requirements to Visualizations

    Skills you'll gain: Power BI, Data Modeling, Data Transformation, Business Requirements, Model Optimization, Star Schema, Data Visualization Software, Snowflake Schema, Relational Databases, Data Manipulation, Requirements Elicitation, Data Import/Export, Data Cleansing, Requirements Analysis, Business Intelligence, Data Analysis, Stakeholder Management, Decision Making

    ★ 4.5 (6) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Packt

    Natural Language Processing with Real-World Projects

    Skills you'll gain: Pandas (Python Package), Matplotlib, NumPy, Embeddings, Statistical Visualization, Machine Learning Algorithms, Natural Language Processing, Applied Machine Learning, Data Manipulation, Pivot Tables And Charts, Model Optimization, Machine Learning Methods, Linear Algebra, Text Mining, Classification Algorithms, Markov Model, Unsupervised Learning, Data Preprocessing, Dimensionality Reduction, Python Programming

    ★ 4.8 (11) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Data Science as a Field

    Skills you'll gain: Data Presentation, Technical Communication, Statistical Reporting, Data Storytelling, Data Science, Data Literacy, Data Analysis, Analysis, Applied Mathematics, Statistics, Computer Science

    ★ 4.3 (40) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • A

    Alex Genadinik

    2026 Google Search Console: #1 SEO Tool To Track SEO

    Skills you'll gain: Web Analytics, Google Analytics, Frontend Performance, Content Performance Analysis, Performance Metric, Usability, Content Optimization, Digital Marketing Tools, User Experience

    Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Marketing Communications, Marketing Planning, Target Market, Strategic Marketing, Digital Transformation, Digital Marketing, Customer Analysis, Digital Communications, Digital Marketing Tools, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Adobe Indesign for Beginners: Workshop Flyer Design

    Skills you'll gain: Adobe InDesign, Layout Design, Typography, Graphic Design, Adobe Creative Cloud, Design, Digital Design, Design Software

    ★ 3.9 (16) · Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Alteryx for Beginners

    Skills you'll gain: Alteryx, Spatial Data Analysis, Spatial Analysis, Data Cleansing, Data Import/Export, Data Manipulation, Geographic Information Systems, Data Wrangling, Data Processing, Data Preprocessing, Data Integration, Data Transformation, Data Presentation, Document Management, Data Analysis Software, Spreadsheet Software, Data Analysis, Microsoft Excel, Text Mining, Data Visualization Software

    ★ 4.2 (30) · Beginner · Course · 3 - 6 Months

  • K

    Kennesaw State University

    Professional Selling: Step 2 - Prepare Like a High-Performer

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Development, Cold Calling, Customer Relationship Building, Sales Process, Needs Assessment, Oral Expression, Selling Techniques, Sales Pipelines, Outbound Calls, Sales Strategy, Phone Sales, Relationship Building, Verbal Communication Skills, Lead Generation, Rapport Building, Conversion Funnel Analysis, Telephone Skills, Communication

    ★ 4.7 (25) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Managing, Describing, and Analyzing Data

    Skills you'll gain: Sampling (Statistics), R (Software), Statistical Inference, Probability Distribution, R Programming, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Probability & Statistics, Statistical Software, Data Science, Statistics, Data Analysis, Statistical Analysis, Probability, Data Literacy, Statistical Visualization, Data Manipulation

    ★ 4.7 (35) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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