• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    High-Fidelity Design and User Testing with Sketch

    Skills you'll gain: Usability Testing, Usability, User Centered Design, User Experience Design, Responsive Web Design, Software Design Documents, Prototyping, Interaction Design, Software Documentation, Mockups, Systems Design, UI/UX Research, Design, Wireframing, User Interface (UI) Design, Design Elements And Principles

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Fire Alarm Layout & Wiring Design in AutoCAD

    Skills you'll gain: Wiring Diagram, Electrical Wiring, Electrical Systems, Schematic Diagrams, AutoCAD, Communication Systems, Computer-Aided Design, Electrical Equipment, Diagram Design, Drafting and Engineering Design, Autodesk, Engineering Drawings, Verification And Validation, Systems Design, Systems Integration, Safety Standards, Safety and Security

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Georgia Institute of Technology

    Sound and Sonification Design for Interactive Learning Tools

    Skills you'll gain: Prototyping, Interactive Design, Usability, Music, Interaction Design, Multimedia, Design, Musical Composition, Music Theory, Design Elements And Principles, Design Research, Usability Testing, Conceptual Design, Design Strategies, Human Centered Design, User Research, Ideation, Simulations

    4
    Rating, 4 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Foundations of Strategic Internal Auditing

    Skills you'll gain: Audit Planning, Internal Auditing, Environmental Social And Corporate Governance (ESG), Auditing, Internal Controls, Auditors Report, Report Writing, Internal Communications, Continuous Improvement Process, Risk Analysis, Risk Control, Governance Risk Management and Compliance, Risk Management Framework, Financial Controls, Enterprise Risk Management (ERM), Presentations, Risk Management, Stakeholder Management, Benchmarking, Business Ethics

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Generative AI Leader

    Skills you'll gain: Responsible AI, Prompt Engineering, Generative AI Agents, Google Gemini, Gemini, Retrieval-Augmented Generation, Generative AI, Google Cloud Platform, AI Enablement, Customer experience improvement, Data Ethics, Generative Model Architectures, Google Workspace, Agentic Workflows, AI Orchestration, AI Product Strategy, Agentic systems, Artificial Intelligence, Cloud Computing, Collaboration

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Agile Innovation and Problem Solving Skills

    Skills you'll gain: Creative Problem-Solving, Brainstorming, User Story, Innovation, Solution Design, Agile Methodology, Creativity, Agile Product Development, Systems Engineering, Requirements Analysis, Requirements Elicitation, Complex Problem Solving, Risk Management, Test Driven Development (TDD), Requirements Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Data Structures for Designers Using Python

    Skills you'll gain: Object Oriented Programming (OOP), Object Oriented Design, Software Design, Program Development, Data Structures, Visualization (Computer Graphics), Graphic and Visual Design, Systems Design, Computer Graphics, Creative Design, Python Programming, Linear Algebra

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Favoriser les interactions dans les groupes sur Facebook

    Skills you'll gain: Drive Engagement, Facebook, Web Presence, Community Organizing, Driving engagement, Discussion Facilitation, Education Software and Technology, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Crear una presentación empresarial con Microsoft Powerpoint

    Skills you'll gain: Sales Presentation, Presentations, Sales Presentations, Product Demonstration, Microsoft PowerPoint, Microsoft Office, Customer Analysis, Competitive Analysis, Productivity Software, Business Communication, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    L

    LearnKartS

    Launch Digital Products with ChatGPT & AI

    Skills you'll gain: ChatGPT, Podcasting, AI Product Strategy, Content Creation, Web Presence, Course Development, AI Enablement, Ideation, Content Development and Management, Entrepreneurship, Digital Assets, Artificial Intelligence, WordPress, Marketing Strategies, E-Commerce, Web Development, Digital Transformation, Digital Marketing, Writing, Business Acumen

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    K

    Knowledge Accelerators

    Change Management Fundamentals: ADKAR for Beginners

    Skills you'll gain: Change Management, Organizational Change, Business Transformation, Culture Transformation, People Management, Communication Strategies, Organizational Leadership, Strategic Communication, Performance Metric, Learning Theory, Leadership Development, Team Leadership, Adaptability, Influencing, Stakeholder Management, Process Improvement, Employee Engagement, Stakeholder Engagement, Business Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a Project Management Dashboard using Bitrix24

    Skills you'll gain: Project Management Software, Dashboard, Project Schedules, Project Management, Calendar Management, Collaborative Software, Milestones (Project Management), Account Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    37 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…287288289…479

In summary, here are 10 of our most popular product marketing courses

  • High-Fidelity Design and User Testing with Sketch: Coursera
  • Master Fire Alarm Layout & Wiring Design in AutoCAD: EDUCBA
  • Sound and Sonification Design for Interactive Learning Tools: Georgia Institute of Technology
  • Foundations of Strategic Internal Auditing: University of Illinois Urbana-Champaign
  • Generative AI Leader: Google Cloud
  • Agile Innovation and Problem Solving Skills: University of Maryland, College Park
  • Data Structures for Designers Using Python: University of Michigan
  • Favoriser les interactions dans les groupes sur Facebook: Coursera
  • Crear una presentación empresarial con Microsoft Powerpoint: Coursera
  • Launch Digital Products with ChatGPT & AI: LearnKartS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok