Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

LearnKartS
Skills you'll gain: Prompt Engineering, Search Engine Optimization, Blogs, Email Marketing, Content Optimization, Email Automation, Keyword Research, Google Gemini, Personalized Campaigns, Marketing Automation, Content Creation, AI Personalization, Content Strategy, ChatGPT, Content Scheduling, Social Media Content, Content Marketing, Digital Marketing, Copywriting, Lead Generation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Data-Driven Marketing, Marketing Planning, Campaign Planning, Performance Measurement, Customer Retention, Integrated Marketing Communications, Digital Marketing Campaigns, Performance Analysis, Analysis, Customer Insights, Brand Management, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Animations, Video Editing, Marketing Materials, Video Production, Storytelling, Marketing Design, Content Marketing, Timelines, Visual Storytelling, Marketing, Multimedia, Driving engagement, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Brand Awareness, Pivot Tables And Charts, Market Intelligence, Surveys, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Looker (Software), Business Intelligence, Stakeholder Communications, Market Research, Key Performance Indicators (KPIs), Financial Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Content Performance Analysis, Marketing Strategies, Digital Marketing Campaigns, Marketing Automation, Campaign Management, Business Marketing, Marketing Channel, Marketing Effectiveness, Campaign Planning, Email Marketing, Social Media Marketing, Content Marketing, Social Media Strategy, Business Communication, Professional Development, Business Strategy, Analytics, Project Management, Data Analysis, Quality Assurance
Intermediate · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Generative AI, Content Marketing, Marketing, ChatGPT, Content Creation, AI Personalization, Strategic Marketing, Persona Development, Digital Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Social Media Campaigns, Automation, Creativity, Ethical Standards And Conduct, Graphic and Visual Design, Analytics, Natural Language Processing, Personal Development
Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Analytics, Data Collection, Marketing Effectiveness, Marketing, Data-Driven Marketing, Marketing Strategies, Marketing Operations, Business Metrics, Performance Metric, Performance Measurement, Performance Analysis, Data Capture, Key Performance Indicators (KPIs), Data Entry, Performance marketing, Data Compilation, Data Quality, Data Maintenance, Document Management, Record Keeping
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard Creation, Marketing Analytics, Data Compilation, Data-Driven Marketing, Performance Analysis, Financial Data, Business Reporting, Data-Driven Decision-Making, Budget Management, Analytics, Budgeting
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Planning, Marketing, Marketing Strategy and Techniques, Product Strategy, Customer Retention, Value Propositions, Target Market, Marketing Communications, Promotional Strategies, Branding, Market Analysis, Brand Management, Marketing Channel, Product Promotion, Product Development, Market Dynamics, Brand Awareness, Business Intelligence
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Content Optimization, Web Content, Web Analytics and SEO, Search Engine Marketing, Blogs, Writing and Editing, Writing, Content Marketing, Editing, Driving engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Smart Goals, Concision, Performance Metric, Marketing Communications, Goal Setting, Project Performance, Internal Communications, Communication, Strategic Communication, Writing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: A/B Testing, Behavioral Economics, Content Performance Analysis, Data-Driven Marketing, Marketing Communications, Strategic Communication, Cross-Functional Collaboration, Marketing Analytics, Google Analytics, HubSpot CRM, Content Optimization, Campaign Management, Data-Driven Decision-Making, Digital Marketing Tools, Storytelling, Copywriting, Marketing Psychology, Stakeholder Management
Intermediate · Course · 1 - 4 Weeks