• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • R

    Real Madrid Graduate School Universidad Europea

    The Future of Sports Marketing

    Skills you'll gain: Global Marketing, Cultural Sensitivity, Customer Engagement, Revenue Management, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Marketing Strategy and Techniques, Personalized Service, Brand Management, Price Negotiation, Customer Relationship Management, Business Modeling, Innovation, Content Strategy, User Experience Design, Digital Transformation, Data-Driven Decision-Making, Business Management, Artificial Intelligence, Metadata Management

    ★ 4.8 (10) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Crea una cuenta de negocio en Instagram

    Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Marketing, Advertising, Target Audience, Social Media Content, Facebook, Social Media Strategy

    ★ 4.7 (15) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • J

    Johns Hopkins University

    Household Surveys for Program Evaluation in LMICs

    Skills you'll gain: Surveys, Survey Creation, Sampling (Statistics), Program Evaluation, Data Management, Data Collection, Data Analysis, Data Cleansing, Quantitative Research, Data Quality, Research Design, Sample Size Determination, Interviewing Skills, Data Presentation, Data Mapping, Data Ethics

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • L

    L&T EduTech

    AI Principles with Edge Computing

    Skills you'll gain: Artificial Intelligence, Internet Of Things, Unsupervised Learning, Python Programming, Machine Learning Algorithms, Deep Learning, Machine Learning, AI Integrations, Convolutional Neural Networks, Image Analysis, Artificial Neural Networks, Reinforcement Learning, Emerging Technologies, Healthcare 5.0, Data Preprocessing, Natural Language Processing, Model Evaluation

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    Marketing deportivo: La fórmula tecnológica

    Skills you'll gain: Marketing Strategies, Branding, Global Marketing, Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Business Modeling, Strategic Partnership, Digital Marketing, E-Commerce, Event Planning, Augmented Reality, Business Analysis, Virtual Reality, Price Negotiation, Blockchain, Data Analysis, Artificial Intelligence

    ★ 4.9 (10) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Marketing Fundamentals and Strategy Case Studies

    Skills you'll gain: Marketing Budgets, Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Brand Marketing, Communication Planning, Strategic Marketing, Marketing Design, Global Marketing, Performance Improvement, Brand Management, Campaign Management, Branding, Marketing Strategy and Techniques, Performance Measurement, Strategic Communication, Digital Marketing, Business

    ★ 5 (24) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Digital Media and Strategic Planning in Technology Markets

    Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Marketing Planning, Search Engine Marketing, Digital Media Strategy, Web Analytics and SEO, Technology Strategies, Business Planning, Strategic Marketing, Campaign Management, Business Analysis Tools, Marketing Strategies, Google Ads

    ★ 4.4 (7) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • P

    Packt

    Presentation Skills with Story Telling

    Skills you'll gain: Storytelling, Presentations, Microsoft PowerPoint, Oral Expression, Business Communication, Public Speaking, Verbal Communication Skills, Sales Presentations, Persuasive Communication, Drive Engagement, Target Audience

    ★ 4.2 (21) · Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Technical Analysis: Advanced Charting Strategies

    Skills you'll gain: Technical Analysis, Market Trend, Real Time Data, Financial Trading, Financial Market, Trend Analysis, Market Analysis, Market Dynamics

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Riscos Financeiros (Crédito, Mercado e Liquidez)

    Skills you'll gain: Portfolio Risk, Portfolio Management, Risk Modeling, Investment Management, Credit Risk, Risk Management, Financial Market, Finance, Investments, Market Liquidity, Risk Analysis, Financial Analysis, Capital Markets, Performance Measurement, Market Dynamics, Probability & Statistics

    ★ 4.9 (10) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Maryland, College Park

    Selecting the Right Customer & Channel

    Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Brand Loyalty, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Customer Data Management, B2B Sales, Target Market, Operating Cost, Strategic Decision-Making

    ★ 4.8 (6) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • B

    BCG

    Цифровая трансформация

    Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Product Lifecycle Management, Design Thinking, Process Design, Emerging Technologies, Corporate Strategy, Innovation, Organizational Change, Business Strategy, Market Dynamics, Growth Strategies, Business Economics, Leadership, Communication

    ★ 4.9 (11) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…294295296…454

In summary, here are 10 of our most popular market research courses

  • The Future of Sports Marketing: Real Madrid Graduate School Universidad Europea
  • Crea una cuenta de negocio en Instagram: Coursera
  • Household Surveys for Program Evaluation in LMICs: Johns Hopkins University
  • AI Principles with Edge Computing: L&T EduTech
  • Marketing deportivo: La fórmula tecnológica: Real Madrid Graduate School Universidad Europea
  • Marketing Fundamentals and Strategy Case Studies: EDUCBA
  • Digital Media and Strategic Planning in Technology Markets: University of Colorado Boulder
  • Presentation Skills with Story Telling: Packt
  • Technical Analysis: Advanced Charting Strategies: EDUCBA
  • Riscos Financeiros (Crédito, Mercado e Liquidez): Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok