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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Editing: Enhance Videos

    Skills you'll gain: Storytelling, Video Editing, Video Production, Post-Production, Photo/Video Production and Technology, Graphic and Visual Design, Writing and Editing, Editing

    3.4
    Rating, 3.4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Sales Strategies: Mastering Complex Sales

    Skills you'll gain: Overcoming Objections, Sales Pipelines, Consultative Selling, Account Strategy, Sales Presentation, Account Management, Sales Presentations, Storytelling, Closing (Sales), Sales Development, B2B Sales, Sales Process, Consultative Approaches, Persuasive Communication, Active Listening, Sales, Selling Techniques, Sales Territory Management, Sales Strategy, Revenue Management

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    J

    JetBrains

    AI-Assisted Programming

    Skills you'll gain: Application Development, Application Deployment, Generative AI Agents, Large Language Modeling, Software Development Tools, LLM Application, AI literacy, IntelliJ IDEA, Agentic Workflows, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Integrated Development Environments, Agentic systems, Code Review, Software Development, Software Development Life Cycle

    3.3
    Rating, 3.3 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Discovery and Low-Fidelity Design with Sketch and Miro

    Skills you'll gain: Wireframing, User Experience, Persona (User Experience), User Experience Design, User Centered Design, Design Reviews, User Research, Prototyping, User Flows, Collaborative Software, Peer Review, Design Software, Ideation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Microsoft Advertising Course

    Skills you'll gain: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Online Advertising, Search Engine Marketing, Advertising, Digital Advertising, Personalized Campaigns, Campaign Management, Bidding, Target Audience, Conversion Funnel Analysis, Web Analytics, Management Reporting, Account Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Getting Started With Facebook Creator Studio

    Skills you'll gain: Content Scheduling, Facebook, Social Media Management, Scheduling, Social Media Content, Social Media, Content Creation, Content Management Systems, Live Streaming, Digital Marketing Tools, Shared Media, Video Production

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Building Trust: Ethics for AI-powered Chatbots

    Skills you'll gain: Data Ethics, Business Ethics, ChatGPT, AI literacy, Ethical Standards And Conduct, Responsible AI, Artificial Intelligence, Information Privacy, Self Service Technologies, General Data Protection Regulation (GDPR), Informed Consent, Personally Identifiable Information, Accountability, Generative AI Agents

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    UX Web Design: Build User-Centric Websites

    Skills you'll gain: User Research, UI/UX Research, User Experience, User Experience Design, Design Research, Logo Design, User Interface and User Experience (UI/UX) Design, User Centered Design, Persona (User Experience), Wireframing, UI/UX Strategy, Prototyping, Persona Development, Graphic and Visual Design, Application Design

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Master Digital Basics

    Skills you'll gain: Marketing Effectiveness, Data-Driven Marketing, Digital Marketing Campaigns, Marketing Analytics, Marketing Channel, Campaign Management, Digital Marketing, Campaign Planning, Marketing Budgets, Performance Measurement, Digital Marketing Tools, Marketing, Brand Awareness, digital literacy, Communication Systems, Devops Tools, Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    User Retention Analytics

    Skills you'll gain: Dashboard, Conversion Funnel Analysis, Dashboard Creation, Data Storytelling, Marketing Budgets, Looker (Software), Customer Retention, SQL, Data Visualization, Marketing Analytics, Customer Insights, Tableau Software, Statistical Analysis, Predictive Analytics, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Data-Driven Decision-Making, R Programming, Python Programming

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Agile Principles and Scrum Roles

    Skills you'll gain: Scrum (Software Development), Team Building, Team Oriented, Team Management, Backlogs, Agile Project Management, Agile Software Development, Agile Product Development, Agile Methodology, Team Performance Management, Sprint Retrospectives, Team Leadership, Sprint Planning, Cross-Functional Collaboration, Case Studies, Project Management, Resilience

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI in Healthcare & Drug Discovery

    Skills you'll gain: Analytics, Predictive Analytics, Applied Machine Learning, Predictive Modeling, Science and Research, Machine Learning, Clinical Data Management, Medical Science and Research, Biomedical Technology, AI Integrations, Generative AI, AI literacy, Regulatory Compliance

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • YouTube Editing: Enhance Videos: Coursera
  • Sales Strategies: Mastering Complex Sales: Board Infinity
  • AI-Assisted Programming: JetBrains
  • Discovery and Low-Fidelity Design with Sketch and Miro: Coursera
  • Microsoft Advertising Course: LearnKartS
  • Getting Started With Facebook Creator Studio: Coursera
  • Building Trust: Ethics for AI-powered Chatbots: Coursera
  • UX Web Design: Build User-Centric Websites: Northeastern University
  • Master Digital Basics: Coursera
  • User Retention Analytics: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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