• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  1. Categories
  2. Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • S

    SkillsBooster Academy

    Social Media Marketing with AI

    Skills you'll gain: Social Media Campaigns, Campaign Management, Social Media Marketing, AI powered creativity, Social Media, Social Media Content, Content Creation, Social Media Strategy, Social Media Management, Data-Driven Marketing, Generative AI, Social Media Analytics, Campaign Planning, Responsible AI, Artificial Intelligence, Google Gemini, ChatGPT, Microsoft Copilot

    5 stars, 6 reviews, Beginner, Course, 1 - 3 Months

    ★ 5 (6) · Beginner · Course · 1 - 3 Months

  • S

    Skillshare

    Marketing & Business: Growth, Strategy & Social Media Skills

    Skills you'll gain: Drive Engagement, Web Presence, Instagram, Goal Setting, Target Audience, Prioritization, Driving engagement, Community Development, Content Scheduling, Social Media Content, Entrepreneurship, Business Planning, Smart Goals, Business Modeling, Business Priorities, Scalability, Telecommuting, Growth Strategies, Marketing, Business

    Beginner · Specialization · 1 - 3 Months

  • S

    SkillsBooster Academy

    Social Media Marketing with ChatGPT

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media Strategy, ChatGPT, Content Creation, Social Media, Campaign Management, Social Media Content, Customer Communications Management, Social Media Management, Advertising Campaigns, Social Media Analytics, Content Development and Management, Campaign Planning, Content Scheduling, Prompt Engineering, Customer Retention, Generative AI, Artificial Intelligence, Data Analysis

    Beginner · Course · 1 - 3 Months

  • G

    Google

    From Likes to Leads: Interact with Customers Online

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Paid media, Social Media Management, Social Media Content, Social Media Campaigns, Content Creation, Drive Engagement, Online Advertising, Driving engagement, Digital Advertising, Customer Engagement, Advertising, Branding, Customer Relationship Building

    4.8 stars, 4.1K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (4.1K) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create Social Media Ad Campaign using Canva

    Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Advertising, Online Advertising, Social Media Content, Social Media Marketing, Marketing Design, Dashboard, Graphic Design, User Accounts

    4.5 stars, 49 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (49) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • L

    LearnKartS

    AI Social Media Marketing with ChatGPT & Gemini

    Skills you'll gain: Content Scheduling, Driving engagement, Social Media Content, Google Gemini, Social Media Marketing, Social Media, Social Media Management, Drive Engagement, Social Media Strategy, ChatGPT, Marketing Automation, Content Creation, Content Strategy, Content Optimization, Copywriting, Search Engine Optimization, Keyword Research, Writing, Web Analytics and SEO, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Digital Business Marketing with Easil

    Skills you'll gain: Photo Editing, Facebook, Digital Advertising, Graphic Design, Marketing Design, Marketing Materials, Online Advertising, Social Media Content, Social Media Marketing, Advertising, Social Media, Digital Marketing Tools, Dashboard, Marketing, User Accounts, Business

    4.7 stars, 36 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (36) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • K

    Kennesaw State University

    Social Media & Marketing - Jagdish Sheth

    Skills you'll gain: Marketing, MarTech, Social Media Marketing, Marketing Strategies, Digital Marketing, Social Media, Branding, Empowerment

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Gemini for Beginners: Develop a Social Media Marketing Plan

    Skills you'll gain: Timelines, Google Gemini, Calendar Management, Project Schedules, Gemini, Scheduling, Google Sheets, Spreadsheet Software, Content Scheduling, Social Media Marketing, Brainstorming

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Creating a Free Business Page with Blogger

    Skills you'll gain: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media Marketing, Social Media, Customer Relationship Building, Content Marketing, Content Creation, Marketing

    4.6 stars, 309 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (309) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • L

    LearnKartS

    Full Digital Marketing

    Skills you'll gain: Google Analytics, Email Marketing, Google Ads, WordPress, LinkedIn, Content Creation, Facebook, Content Marketing, Social Media, Social Media Marketing, Search Engine Marketing, Social Media Content, Web Analytics and SEO, Advertising Campaigns, Email Automation, Social Media Campaigns, Analytics, Keyword Research, ChatGPT, Bidding

    4.3 stars, 38 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.3 (38) · Beginner · Specialization · 3 - 6 Months

  • J

    John Wiley & Sons

    E-Commerce, Social Media, and Digital Marketing

    Skills you'll gain: E-Commerce, Social Media Marketing, Social Media, Social Media Strategy, Customer Relationship Management, Social Media Campaigns, Social Media Management, Digital Marketing, Business-To-Consumer, Marketing Strategies, Consumer Behaviour, Brand Management, Social Media Analytics, Customer Engagement, Market Research, Customer experience strategy (CX), B2B Sales, Content Marketing, Marketing Analytics, Search Engine Optimization

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
1234…385

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Free Courses
  • Blog
  • The Coursera Podcast
  • Tech Blog
  • Social Impact

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok