Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Colorado Boulder
Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Branding, Marketing Communications, Brand Marketing, Customer Engagement, Advertising, Regulatory Compliance, Data-Driven Marketing, Law, Regulation, and Compliance, Market Opportunities, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies
Beginner · Course · 1 - 4 Weeks

Chegg Skills
Skills you'll gain: Paid media, Digital Advertising, Advertising Campaigns, Digital Marketing, Campaign Planning, Marketing Budgets, Target Audience, Contextual Advertising, Campaign Management, Performance marketing, Customer Engagement, Return On Investment, A/B Testing, Target Market, Marketing Channel, Advertising, Content Performance Analysis, Marketing Analytics, Strategic Marketing, Media Planning
Beginner · Specialization · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Market Research, Marketing Planning, Marketing Strategies, Meta Ads Manager, Blogs, Marketing, Marketing Effectiveness, Podcasting, Video Production, Growth Strategies, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Paid media, Marketing Channel, Google Ads, Content Creation, Product Promotion, Digital Advertising, Digital Marketing
★ 4.5 (27) · Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Instagram, Facebook, TikTok, Meta Ads Manager, Copywriting, Social Media Marketing, Social Media, Social Media Strategy, Video Production, Social Media Content, Social Media Management, Search Engine Optimization, Paid media, Marketing, Google Ads, Online Advertising, Social Media Campaigns, Advertising, Driving engagement, Event Marketing
★ 4.6 (7) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Web Presence, Instagram, Goal Setting, Target Audience, Prioritization, Driving engagement, Visionary, Community Development, Content Scheduling, Social Media Content, Entrepreneurship, Business Planning, Smart Goals, Business Modeling, Business Priorities, Scalability, Content Strategy, Telecommuting, Marketing, Business
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Marketing Budgets, Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Brand Marketing, Communication Planning, Strategic Marketing, Marketing Design, Performance Improvement, Brand Management, Campaign Management, Branding, Marketing Strategy and Techniques, Market Analysis, Performance Measurement, Digital Marketing, Performance Metric, Business
★ 5 (27) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Go To Market Strategy, Performance Analysis, Digital Advertising, Project Management, Persuasive Communication, Storytelling, Digital Marketing Campaigns, Product Marketing, Project Performance, Team Leadership, Presentations, Project Management Software, Campaign Planning, Data Visualization, Driving engagement, Data Sharing, Marketing Analytics, Brand Strategy, Agile Methodology, Cross-Functional Collaboration
★ 3 (7) · Intermediate · Specialization · 3 - 6 Months

Digital Marketing Institute
Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data-Driven Marketing, Data Ethics, Social Media, Customer experience strategy (CX), Social Media Campaigns, Digital Media Strategy, Data Literacy, Customer experience improvement, Cross-Channel Marketing, Marketing Automation, Marketing Effectiveness, Marketing Planning, Marketing Analytics, Strategic Thinking
★ 4.5 (16) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Brand Management, Branding, Brand Awareness, Brand Strategy, Brand Marketing, Promotional Strategies, Digital Brand Strategy, Consumer Behaviour, Integrated Marketing Communications, Brand Loyalty, Marketing Communications, Marketing, Marketing Strategy and Techniques, Customer Engagement, Marketing Strategies, Strategic Marketing, Target Market, Marketing Effectiveness, Marketing Management, Customer Analysis
★ 4.6 (37) · Beginner · Specialization · 3 - 6 Months

Pearson
Skills you'll gain: Marketing, Target Market, Target Audience, Strategic Marketing, Product Strategy, Promotional Strategies, New Product Development, Market Research, Product Lifecycle Management, Global Marketing, Product Promotion, Consumer Behaviour, Branding, Marketing Channel, Customer Insights
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Predictive Modeling, Marketing Strategies, Social Media Analytics, Marketing, Data Analysis, Social Network Analysis, Customer Analysis, Data Ethics, Customer Insights, Text Mining, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI
★ 4.5 (206) · Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Materials, Marketing Collateral, Cross-Channel Marketing, Marketing Design, Canva (Software), Brochures, Promotional Materials, Graphic Design, Integrated Marketing Communications, Layout Design, Graphic and Visual Design, Digital Design, Visual Design, Branding
Beginner · Course · 1 - 4 Weeks