Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of London
Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Market Analysis, Marketing, Marketing Management, Business Strategy, Market Dynamics, Target Market, Auditing, Analysis
Mixed · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Customer Acquisition Management, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Customer Engagement, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Business Marketing, Artificial Intelligence
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Digital Advertising, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Social Media Management, Trend Analysis
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing
Build toward a degree
Advanced · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Data Ethics, AI Personalization, Social Media Campaigns, Business-To-Consumer, Digital Marketing, Marketing Strategies
Intermediate · Specialization · 1 - 3 Months
Emory University
Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Descriptive Statistics, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Marketing Effectiveness, Social Media, Revenue Forecasting, Time Series Analysis and Forecasting, Statistics, Predictive Modeling, Microsoft Excel, Marketing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Photo Editing, Facebook, Digital Advertising, Graphic Design, Marketing Design, Social Media Content, Social Media Marketing, Advertising, Social Media, Dashboard, Marketing, User Accounts, Business
Beginner · Guided Project · Less Than 2 Hours

Simplilearn
Skills you'll gain: Business Marketing, B2B Sales, Lead Generation, Marketing Strategies, Marketing Effectiveness, Target Market, Account Management, Email Marketing, Strategic Marketing, Content Marketing, Marketing Channel, Pay Per Click Advertising, Sales Development, LinkedIn, Marketing Analytics, Content Creation, Advertising
Beginner · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Business-To-Consumer, Market Opportunities, Growth Strategies, Marketing, Marketing Channel, Customer Engagement, Promotional Strategies, Marketing Strategies, Business Strategies, Product Marketing, Value Propositions, Innovation, Marketing Communications, Interviewing Skills, Case Studies
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Digital Marketing, Digital Media Strategy, Business Strategies, Digital Advertising, Growth Strategies, Social Media, Pay Per Click Advertising, Market Analysis, Market Opportunities
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Marketing Strategies, Customer Insights, Brand Loyalty, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce
Beginner · Course · 1 - 4 Weeks

Digital Marketing Institute
Skills you'll gain: Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media Content, Social Media, Content Creation, Marketing Strategies, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Scheduling, Target Audience, Customer Analysis
Beginner · Course · 1 - 4 Weeks