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  2. Pricing Strategy

Pricing Strategy Courses

Pricing strategy courses can help you learn market analysis, competitive pricing, value-based pricing, and dynamic pricing techniques. You can build skills in customer segmentation, pricing psychology, and revenue optimization. Many courses also introduce tools like Excel for data analysis, pricing software for simulations, and analytics platforms to track pricing performance, allowing you to apply these skills in real-world business scenarios.

Popular Pricing Strategy Courses and Certifications


  • A

    Alex Genadinik

    Pricing Strategies - 2026

    Skills you'll gain: Price Negotiation, Customer Retention, Upselling, Entrepreneurship, Negotiation, Coaching, Strategic Marketing, E-Commerce, Case Studies

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Marketing Strategy & Positioning

    Skills you'll gain: Value Propositions, Strategic Thinking, Target Market, Strategic Decision-Making, Product Marketing, Marketing Strategies, Go To Market Strategy, Strategic Marketing, Data-Driven Marketing, Marketing Planning, Content Performance Analysis, Content Marketing, Competitive Analysis, Marketing Strategy and Techniques, Brand Strategy, Constructive Feedback, Campaign Planning, Content Strategy, Copywriting, Target Audience

    2.2 stars, 6 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 2.2 (6) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • G

    Goldman Sachs

    Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

    Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Customer Analysis, Consumer Behaviour, Target Audience

    4.8 stars, 359 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (359) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • U

    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Content Development and Management, Brand Marketing, Brand Strategy, Writing, B2B Sales, Auditing

    4.5 stars, 5.4K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (5.4K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Event Management Strategies & Planning

    Skills you'll gain: Event Management, Event Planning, Event Marketing, Target Audience, Performance Measurement, Coordinating, Strategic Decision-Making, Customer Engagement, Promotional Strategies, Risk Management, Risk Analysis, Coordination, Public Relations

    4.9 stars, 14 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.9 (14) · Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Assess Product Pricing Strategies

    Skills you'll gain: Competitive Analysis, Go To Market Strategy, Product Marketing, Revenue Management, Revenue Forecasting, Market Analysis, Marketing Psychology, Consumer Behaviour, Analysis, Stakeholder Communications, Gap Analysis, Business Metrics, Estimation, Billing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    ESSEC Business School

    The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

    Skills you'll gain: Revenue Management, Forecasting, Budgeting, Consumer Behaviour

    4.6 stars, 1.1K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (1.1K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    Dartmouth College

    Generative AI for the Resilient Pricer

    Skills you'll gain: Generative AI, Law, Regulation, and Compliance, Regulatory Compliance, Data Ethics, Responsible AI, Regulation and Legal Compliance, Change Management, AI Integrations, Market Research, Regulatory Requirements, Analytics, Data-Driven Decision-Making, Data Governance, Ethical Standards And Conduct, Data Quality

    4.4 stars, 22 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (22) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • I

    IE Business School

    Marketing Mix Fundamentals

    Skills you'll gain: Product Strategy, Marketing Communications, Strategic Marketing, Marketing, Product Lifecycle Management, Media Planning, Go To Market Strategy, Brand Strategy, Product Promotion, Marketing Channel, Brand Management, Integrated Marketing Communications, Communication Planning, Branding

    4.6 stars, 1.1K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (1.1K) · Beginner · Course · 1 - 4 Weeks

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Business Strategy

    Skills you'll gain: Business Strategy, Business Strategies, Business Planning, Strategic Thinking, Strategic Leadership, Strategic Decision-Making, Competitive Analysis, Business Modeling

    4.8 stars, 2.1K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (2.1K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of London

    Fundamentals of Marketing Strategy

    Skills you'll gain: Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Market Analysis, Marketing, Market Dynamics, Target Market, Auditing, Analysis, Business Analysis Tools

    4.6 stars, 337 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (337) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Retail Marketing Strategy

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Branding, Customer experience improvement, Marketing Strategies, Brand Loyalty, Cross-Channel Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Innovation

    4.8 stars, 301 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (301) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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