Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Data Visualization, Data Literacy, Infographics, Data Collection, Data Quality, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Analytics, Data Analysis, Communication, Digital Marketing, Health Care
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Unilever
Skills you'll gain: Data Governance, Data Storytelling, Presentations, Data Visualization, Supply Chain, Data Management, Supply Chain Management, Data Analysis, Data Visualization Software, Data Quality, Analytical Skills, Data Cleansing, Data Collection, Google Sheets, Spreadsheet Software, Pivot Tables And Charts, Exploratory Data Analysis, Data Validation, Risk Management, Problem Solving
Beginner · Course · 1 - 3 Months

Amazon Web Services
Skills you'll gain: AWS SageMaker, Generative AI, Data Lakes, Data Governance, Data Architecture, Data Management, SQL, Applied Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: HTML and CSS, Cloud Hosting, Web Development, Cloud Deployment, Responsive Web Design, Web Design, Web Content, Application Deployment, Typography, Javascript
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Social Media, Content Management, Marketing, Design, Computer Science
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: AWS Kinesis, Apache Kafka, Amazon Redshift, Data Lakes, Real Time Data, Data Management, Apache Hive, Apache Spark, Amazon S3, Data Pipelines, Data Processing, Big Data, Apache Hadoop, AWS Identity and Access Management (IAM), Query Languages, Serverless Computing, Scalability
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Selenium (Software), Java, File Management, Cascading Style Sheets (CSS), Test Automation, Web Scraping, Data Validation, Web Development Tools, Hypertext Markup Language (HTML)
Intermediate · Course · 1 - 3 Months

Skills you'll gain: jQuery, Ajax, Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Web Content Accessibility Guidelines, Usability, Javascript and jQuery, Hypertext Markup Language (HTML), Web Development, Web Design and Development, Usability Testing, Javascript, Application Deployment, Web Design, Interactive Data Visualization, Event-Driven Programming, Semantic Web, Web Applications, Functional Testing
Beginner · Specialization · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, A/B Testing, Web Analytics and SEO, Digital Marketing, Customer experience improvement, Performance Metric, Performance Measurement, Marketing Strategies, Mobile Security, Process Optimization, Marketing, Web Applications, Sales
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Application Development, User Interface and User Experience (UI/UX) Design, Web Design and Development, Front-End Web Development, No-Code Development, WordPress, Web Applications, Web Development, Full-Stack Web Development, Back-End Web Development, Content Management Systems
Beginner · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Web Design and Development, Responsive Web Design, HTML and CSS, Web Content Accessibility Guidelines, Front-End Web Development, Cascading Style Sheets (CSS), Web Development Tools, React.js, User Interface (UI), Javascript, Web Servers, Semantic Web, Command-Line Interface
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Business Analytics, Data Quality, Root Cause Analysis
Beginner · Course · 1 - 3 Months