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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Driving engagement, Customer Analysis, Customer Engagement, Persona Development, Customer Insights, Customer Retention, Data-Driven Marketing, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Ethics

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Creating Tasks and Goals for a Project in ClickUp

    Skills you'll gain: Goal Setting, Organizational Skills, Project Management Software, Delegation Skills, Project Performance, Collaborative Software, Project Coordination, Project Management, User Accounts, Internal Communications, Communication

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create Personas to Represent Targeted Users in Miro

    Skills you'll gain: Persona Development, Experience Design, User Experience, User Centered Design, User Research, Design and Product, Customer Analysis, Customer Insights, Collaborative Software, Diversity and Inclusion, Product Development

    4.4
    Rating, 4.4 out of 5 stars
    ·
    22 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Healthcare Business Strategy and New Venture Design

    Skills you'll gain: Business Modeling, Market Analysis, Competitive Analysis, Regulatory Compliance, Innovation, Regulatory Requirements, Market Opportunities, Healthcare Industry Knowledge, Entrepreneurship, Business Strategies, Law, Regulation, and Compliance, New Business Development, New Product Development, Product Development, Team Management, Business Planning, Team Leadership, Stakeholder Analysis, Team Building, Health Systems

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Building multi-agent systems

    Skills you'll gain: Responsible AI, Containerization, Scalability, Docker (Software), AI Orchestration, Application Deployment, Kubernetes, Azure Active Directory, AI Integrations, System Monitoring, AI Workflows, Agentic systems, Artificial Intelligence, Microsoft 365, Generative AI Agents, Enterprise Architecture, Microsoft Azure, Agentic Workflows, AI Security, Enterprise Security

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Shaping the Next Innovation Opportunity

    Skills you'll gain: Strategic Leadership, Business Leadership, Leadership Development, Organizational Leadership, Leadership, Leadership and Management, Business Transformation, Strategic Decision-Making, Organizational Change, Innovation, Market Research, Corporate Strategy, Competitive Analysis, Business Strategy, Digital Transformation, Business, Business Management, Business Planning, Growth Strategies

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Business Strategy: Creating Competitive Advantage

    Skills you'll gain: Strategic Planning, Growth Strategies, Strategic Communication, Business Consulting, Management Consulting, Stakeholder Communications, Contingency Planning, Competitive Analysis, Market Analysis, Market Share, Market Research, Scenario Testing, New Business Development, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Strategic SEO: A Quick Start to Reach a Wider Audience

    Skills you'll gain: Keyword Research, Search Engine Optimization, Target Audience, Content Optimization, Blogs, Web Analytics and SEO, Content Strategy, Web Content, Social Media Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Field Sales Agents: Local Market Insights

    Skills you'll gain: Sales Territory Management, AI Personalization, Generative AI Agents, Sales Strategy, Customer Engagement, Regional Sales, Sales Process, Lead Generation, Market Intelligence, Sales Enablement, Real Time Data, Personalized Service, Anthropic Claude, Sales Development, AI Enablement, Market Analysis, Responsible AI, Customer Analysis, Ethical Standards And Conduct, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Building a Strong Business Foundation

    Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Customer Insights, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Social Media, Qualitative Research, Search Engine Optimization

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced AI Techniques for the Supply Chain

    Skills you'll gain: Image Analysis, Model Training, Supervised Learning, Applied Machine Learning, Model Evaluation, Machine Learning Methods, Demand Planning, Artificial Intelligence and Machine Learning (AI/ML), Predictive Modeling, Anomaly Detection, Artificial Intelligence, Convolutional Neural Networks, Model Optimization, Statistical Machine Learning, Supply Chain Management, Machine Learning, Computer Vision, Machine Learning Algorithms, Supply Chain, Natural Language Processing

    3.2
    Rating, 3.2 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    Curanderismo:Influencias Globales de la Medicina Tradicional

    Skills you'll gain: Cultural Sensitivity, Culture, Cultural Diversity, Medical Practices and Procedures, Intercultural Competence, Pain Management, Maternal Health, Manual Therapy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • How to Identify Your Target Audience: Coursera
  • Creating Tasks and Goals for a Project in ClickUp: Coursera
  • Create Personas to Represent Targeted Users in Miro: Coursera
  • Healthcare Business Strategy and New Venture Design: University of Illinois Urbana-Champaign
  • Building multi-agent systems: Microsoft
  • Shaping the Next Innovation Opportunity: University of Glasgow
  • Business Strategy: Creating Competitive Advantage: IBM
  • Strategic SEO: A Quick Start to Reach a Wider Audience: Skillshare
  • GenAI for Field Sales Agents: Local Market Insights: Coursera
  • Building a Strong Business Foundation: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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