Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Coursera
Skills you'll gain: Target Audience, Driving engagement, Customer Analysis, Customer Engagement, Persona Development, Customer Insights, Customer Retention, Data-Driven Marketing, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Ethics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Goal Setting, Organizational Skills, Project Management Software, Delegation Skills, Project Performance, Collaborative Software, Project Coordination, Project Management, User Accounts, Internal Communications, Communication
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Persona Development, Experience Design, User Experience, User Centered Design, User Research, Design and Product, Customer Analysis, Customer Insights, Collaborative Software, Diversity and Inclusion, Product Development
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Business Modeling, Market Analysis, Competitive Analysis, Regulatory Compliance, Innovation, Regulatory Requirements, Market Opportunities, Healthcare Industry Knowledge, Entrepreneurship, Business Strategies, Law, Regulation, and Compliance, New Business Development, New Product Development, Product Development, Team Management, Business Planning, Team Leadership, Stakeholder Analysis, Team Building, Health Systems
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Responsible AI, Containerization, Scalability, Docker (Software), AI Orchestration, Application Deployment, Kubernetes, Azure Active Directory, AI Integrations, System Monitoring, AI Workflows, Agentic systems, Artificial Intelligence, Microsoft 365, Generative AI Agents, Enterprise Architecture, Microsoft Azure, Agentic Workflows, AI Security, Enterprise Security
Intermediate · Course · 1 - 4 Weeks

University of Glasgow
Skills you'll gain: Strategic Leadership, Business Leadership, Leadership Development, Organizational Leadership, Leadership, Leadership and Management, Business Transformation, Strategic Decision-Making, Organizational Change, Innovation, Market Research, Corporate Strategy, Competitive Analysis, Business Strategy, Digital Transformation, Business, Business Management, Business Planning, Growth Strategies
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Strategic Planning, Growth Strategies, Strategic Communication, Business Consulting, Management Consulting, Stakeholder Communications, Contingency Planning, Competitive Analysis, Market Analysis, Market Share, Market Research, Scenario Testing, New Business Development, Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Search Engine Optimization, Target Audience, Content Optimization, Blogs, Web Analytics and SEO, Content Strategy, Web Content, Social Media Marketing
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Sales Territory Management, AI Personalization, Generative AI Agents, Sales Strategy, Customer Engagement, Regional Sales, Sales Process, Lead Generation, Market Intelligence, Sales Enablement, Real Time Data, Personalized Service, Anthropic Claude, Sales Development, AI Enablement, Market Analysis, Responsible AI, Customer Analysis, Ethical Standards And Conduct, Performance Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Customer Insights, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Social Media, Qualitative Research, Search Engine Optimization
Beginner · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: Image Analysis, Model Training, Supervised Learning, Applied Machine Learning, Model Evaluation, Machine Learning Methods, Demand Planning, Artificial Intelligence and Machine Learning (AI/ML), Predictive Modeling, Anomaly Detection, Artificial Intelligence, Convolutional Neural Networks, Model Optimization, Statistical Machine Learning, Supply Chain Management, Machine Learning, Computer Vision, Machine Learning Algorithms, Supply Chain, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

University of New Mexico
Skills you'll gain: Cultural Sensitivity, Culture, Cultural Diversity, Medical Practices and Procedures, Intercultural Competence, Pain Management, Maternal Health, Manual Therapy
Beginner · Course · 1 - 3 Months