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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


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    EDUCBA

    Analyze & Apply Generative AI for Research & Finance

    Skills you'll gain: Team Performance Management, Team Building, OpenAI, AI literacy, Agile Software Development, Agile Product Development, Generative AI, Decision Intelligence, Risking, Generative Model Architectures, AI Integrations, AI powered creativity, Analytics, AI Security, Big Data, AI Product Strategy, Performance Measurement, Coaching, Business, Research

    Beginner · Specialization · 1 - 3 Months

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    Chris Croft Training

    Entrepreneurship: MBA-level tips for business leaders

    Skills you'll gain: People Management, Strategic Marketing, People Development, Operational Efficiency, Marketing Communications, Entrepreneurship, Talent Management, Sales Strategy, Growth Strategies, Sales Management, Cash Management, Marketing Strategies, Business Leadership, Human Resources Management and Planning, Leadership Development, Profit and Loss (P&L) Management, Business Management, Leadership, Leadership and Management, Strategic Leadership

    Mixed · Course · 1 - 3 Months

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    The Chinese University of Hong Kong

    La estrategia china

    Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Strategic Decision-Making, Corporate Strategy, Competitive Analysis, Global Marketing, Market Intelligence, Market Opportunities, Target Market, Economic Development, Market Dynamics, Mergers & Acquisitions, E-Commerce, Cultural Sensitivity

    Beginner · Course · 1 - 4 Weeks

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    Macquarie University

    Cyber Security: Essentials for Workplace

    Skills you'll gain: Human Factors (Security), Security Awareness, Safety Culture, Computer Security Awareness Training, Cyber Governance, Cyber Security Strategy, User Experience, Cyber Attacks, Security Strategy, Cyber Security Policies, Security Management, Usability, Cyber Risk, Cybersecurity, Cyber Security Assessment, Ethical Standards And Conduct, Network Security, Employee Training, Information Privacy, Accountability

    4.9
    Rating, 4.9 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 3 Months

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    Packt

    Advanced Agile Practices and Continuous Improvement

    Skills you'll gain: Sprint Retrospectives, Agile Project Management, Emotional Intelligence, Team Management, Agile Product Development, Team Performance Management, Agile Methodology, Agile Software Development, Team Leadership, Initiative and Leadership, Employee Coaching, Team Building, Sprint Planning, Project Estimation, Continuous Improvement Process, Project Planning, CI/CD, Estimation, Project Risk Management, Risk Management

    4.9
    Rating, 4.9 out of 5 stars
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    8 reviews

    Advanced · Course · 1 - 4 Weeks

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    Starweaver

    GenAI Foundations and AI Agents Development

    Skills you'll gain: Generative AI Agents, CrewAI, AI Orchestration, Generative AI, Agentic Workflows, AI Workflows, Agentic systems, Prompt Patterns, Tool Calling, LLM Application, AI Integrations, Large Language Modeling, Model Deployment, Responsible AI, Retrieval-Augmented Generation, Application Deployment, Collaboration, Data Integration, Job Evaluation, Logical Reasoning

    Intermediate · Course · 1 - 4 Weeks

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    UBITS

    Conecta de forma efectiva con los clientes de retail

    Skills you'll gain: Customer Complaint Resolution, Non-Verbal Communication, Verbal Communication Skills, Customer experience improvement, Client Services, Customer Service, Customer Inquiries, Insurance and Warranty Claims Processing, Service Improvement, Product Knowledge, Interpersonal Communications, Retail Store Operations, Verbal Strategic Communication, Communication

    4.7
    Rating, 4.7 out of 5 stars
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    Intermediate · Course · 1 - 4 Weeks

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    University of Virginia

    디지털 제품 경영: 현대적 기본 원칙

    Skills you'll gain: Stakeholder Communications, Customer Analysis, Customer Insights, Product Management, Stakeholder Management, Growth Strategies, Product Development, Stakeholder Engagement, Product Improvement, New Product Development, Innovation, Agile Methodology, Digital Transformation, Business Modeling, Data-Driven Decision-Making, Product Testing, Driving engagement, Lean Methodologies, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

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    DeepLearning.AI

    هيكلة مشاريع التعلم الآلي

    Skills you'll gain: Technical Management, Decision Intelligence, AI Product Strategy, Transfer Learning, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Debugging, Deep Learning, Machine Learning, Model Evaluation, Test Data

    Beginner · Course · 1 - 4 Weeks

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    Alex Genadinik

    Prompt Engineering For New Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Context Engineering, Token Optimization, Data Ethics, Fine-tuning, Large Language Modeling

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Optimize Content for AI Visibility

    Skills you'll gain: Generative Engine Optimization (GEO), Content Optimization, Digital Marketing Campaigns, Digital Marketing, Search Engine Optimization, ChatGPT, Content Development and Management, Web Content, Prioritization, Performance Reporting

    Beginner · Course · 1 - 4 Weeks

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    Adobe

    Color Theory and Application in Adobe Illustrator

    Skills you'll gain: Color Theory, Color Matching, Adobe Illustrator, Creative Design, Graphic and Visual Design, Design Elements And Principles, Digital Design, Graphic and Visual Design Software, Graphic Design, Design, Visual Design, Graphics Software, Design Software, Content Creation, Creative Thinking

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Analyze & Apply Generative AI for Research & Finance: EDUCBA
  • Entrepreneurship: MBA-level tips for business leaders: Chris Croft Training
  • La estrategia china: The Chinese University of Hong Kong
  • Cyber Security: Essentials for Workplace: Macquarie University
  • Advanced Agile Practices and Continuous Improvement: Packt
  • GenAI Foundations and AI Agents Development: Starweaver
  • Conecta de forma efectiva con los clientes de retail: UBITS
  • 디지털 제품 경영: 현대적 기본 원칙: University of Virginia
  • هيكلة مشاريع التعلم الآلي: DeepLearning.AI
  • Prompt Engineering For New Professionals: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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