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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • J

    Johns Hopkins University

    Data Literacy Capstone – Evaluating Research

    Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Science and Research, Data Analysis, Research Methodologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google

    Make Data-Driven Decisions

    Skills you'll gain: Dashboard Creation, Data Presentation, Performance Measurement, Business Metrics, Data Storytelling, Data Visualization Software, Data Analysis Software, Small Data, Decision Making, Big Data

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Advanced Financial Analysis and Credit Risk Modeling

    Skills you'll gain: Credit Risk, Risk Modeling, Financial Analysis, Financial Statement Analysis, Financial Modeling, Financial Statements, Cash Flows, Portfolio Risk, Investments, Risk Analysis, Market Liquidity, Corporate Finance, Return On Investment, Business Valuation, Data Modeling, Performance Stress Testing, Case Studies, Excel Formulas, Business Analytics

    Intermediate · Course · 1 - 3 Months

  • S

    SkillUp

    The DMAIC Framework - Define and Measure Phase

    Skills you'll gain: Process Capability, Project Schedules, Project Estimation, Statistical Analysis, Statistical Methods, Data Analysis, Project Management, Project Planning, Six Sigma Methodology, Statistics, Work Breakdown Structure, Lean Six Sigma, Process Analysis, Data Collection, Project Scoping, Probability & Statistics, Performance Measurement, Scope Management, Performance Metric, Quality Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Cómo crear medios imprimibles en Canva

    Skills you'll gain: Canva (Software), Graphic Design, Graphical Tools, Design, Design Software, Creative Design, Design Elements And Principles, Content Marketing, Marketing

    4
    Rating, 4 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • L

    LearnKartS

    Salesforce Fundamentals and Setup

    Skills you'll gain: Salesforce, Salesforce Development, Data Import/Export, Customer Relationship Management, Data Maintenance, Customer Relationship Management (CRM) Software, Data Management, Dashboard, System Configuration, Workflow Management, Data Validation, Research Reports, Cloud Computing, Business Process Automation, Data Integrity, User Accounts, Data Modeling, Administration, Role-Based Access Control (RBAC), Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Intereses del usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Online Advertising, Social Media Analytics, Advertising, Social Media Strategy, Presentations, Web Presence

    Intermediate · Guided Project · Less Than 2 Hours

  • N

    Northeastern University

    Practical AI for Professionals

    Skills you'll gain: Feature Engineering, Exploratory Data Analysis, AI Enablement, Artificial Intelligence, AI literacy, Data Literacy, Responsible AI, Data Analysis, Descriptive Statistics, Technology Strategies, Business Strategy, Machine Learning, AI Integrations, Unstructured Data, Predictive Modeling

    Beginner · Course · 1 - 4 Weeks

  • T

    Tencent Cloud

    Tencent Cloud Solutions Architect Professional

    Skills you'll gain: Cloud Computing Architecture, Hybrid Cloud Computing, Cloud-Native Computing, Cloud Computing, Cloud Platforms, Cloud Solutions, Serverless Computing, Solution Architecture, Private Cloud, Cloud Infrastructure, Cloud Services, Data Migration, Software Architecture, Big Data, Cloud Security, Infrastructure Architecture, Systems Architecture, Security Management, Microservices, DevOps

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Advanced · Course · 3 - 6 Months

  • C

    Coursera

    GenAI for Inside Sales: Crafting Effective Outreach

    Skills you'll gain: Personalized Campaigns, Inside Sales, Prompt Engineering Tools, Sales Process, Sales Strategy, Email Automation, AI Personalization, Sales Management, HubSpot CRM, Sales, Sales Prospecting, ChatGPT, Driving engagement, Anthropic Claude, Customer Relationship Management (CRM) Software, Customer Communications Management, Customer Engagement, Data-Driven Decision-Making, Automation, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Capstone Value Creation through Innovation

    Skills you'll gain: Design Thinking, Business Modeling, Business Strategy, Innovation, Strategic Marketing, Product Development, Marketing Planning, Product Improvement, Strategic Thinking, New Product Development, Commercialization, Ideation, Technology Strategies, Marketing Strategies, Value Propositions, Forecasting, Emerging Technologies, Continuous Improvement Process

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • D

    Duke University

    Data Science with NumPy, Sets, and Dictionaries

    Skills you'll gain: NumPy, Data Structures, Data Analysis, Object Oriented Programming (OOP), Image Analysis, Data Processing, Data Science, Programming Principles, Text Mining, File I/O, Data Manipulation, Big Data, Performance Tuning, Python Programming, Probability Distribution

    4
    Rating, 4 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Literacy Capstone – Evaluating Research: Johns Hopkins University
  • Make Data-Driven Decisions: Google
  • Advanced Financial Analysis and Credit Risk Modeling: Starweaver
  • The DMAIC Framework - Define and Measure Phase: SkillUp
  • Cómo crear medios imprimibles en Canva: Coursera
  • Salesforce Fundamentals and Setup: LearnKartS
  • Intereses del usuario típico en Facebook: Coursera
  • Practical AI for Professionals: Northeastern University
  • Tencent Cloud Solutions Architect Professional: Tencent Cloud
  • GenAI for Inside Sales: Crafting Effective Outreach: Coursera

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