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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Data Visualization Fundamentals

    Skills you'll gain: Data Storytelling, Data Presentation, Power BI, Data Visualization Software, Data Visualization, Interactive Data Visualization, Statistical Visualization, Dashboard, Data-Driven Decision-Making, Business Intelligence, Pivot Tables And Charts, Data Analysis, Scatter Plots, Histogram

    4.7
    Rating, 4.7 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Data Analytics Methods for Marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Sales Pipelines, Customer Analysis, Marketing Channel, Advertising Campaigns, Regression Analysis, Forecasting, Data Analysis, Unsupervised Learning, Key Performance Indicators (KPIs), Return On Investment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    285 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Epic Games

    Unreal Engine Fundamentals

    Skills you'll gain: Unreal Engine, Virtual Environment, Version Control, 3D Assets, Video Game Development, Augmented and Virtual Reality (AR/VR), Game Design, Computer Graphics, User Interface (UI), Software Installation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    77 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Warehouse Fundamentals

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Star Schema, IBM DB2, Data Modeling, Snowflake Schema, PostgreSQL, Database Design, Data Architecture, Data Mart, Database Systems, Data Lakes, Data Validation, Data Integration, SQL, Data Cleansing, Query Languages, Data Quality

    4.5
    Rating, 4.5 out of 5 stars
    ·
    248 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Marketing Material Design in Canva

    Skills you'll gain: Marketing Materials, Marketing Collateral, Marketing Design, Canva (Software), Cross-Channel Marketing, Promotional Materials, Brochures, Graphic Design, Digital Design, Typography, Web Design and Development, Branding, Digital Advertising

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Social Media Marketing Capstone

    Skills you'll gain: Social Media Marketing, Presentations, Social Media Campaigns, Campaign Management, Facebook, Digital Marketing, Instagram, Program Evaluation, Project Closure, Analysis, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    693 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Construction Management Fundamentals

    Skills you'll gain: Construction Management, Project Controls, Construction, Project Schedules, Energy and Utilities, Project Risk Management, Cost Estimation, Construction Engineering, Cost Management, Sustainable Architecture, Change Control, Contract Management, Engineering Management, Project Management, Timelines, Scheduling, Sustainable Technologies, Facility Management, Leadership Development, Communication Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    104 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    A

    Amazon Web Services

    Fundamentals of Machine Learning and Artificial Intelligence

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Deep Learning, Artificial Intelligence, Amazon Web Services, Applied Machine Learning, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Program Management Fundamentals

    Skills you'll gain: Program Management, Return On Investment, Project Portfolio Management, Organizational Strategy, Project Management, Project Management Life Cycle, Leadership and Management, Benefits Administration, Project Closure, Strategic Decision-Making, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Planning a Digital Marketing Strategy

    Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data Ethics, Customer experience strategy (CX), Digital Media Strategy, Customer Analysis, Customer experience improvement, Cross-Channel Marketing, Marketing Automation, Marketing Strategy and Techniques, Strategic Marketing, Strategic Decision-Making, Social Media Strategy, Digital Advertising, Marketing Analytics, Strategic Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Analytics in Practice

    Skills you'll gain: Data Storytelling, Marketing Analytics, Case Studies, Web Analytics, Analytics, Business Analytics, Trend Analysis, Digital Marketing, Data Analysis, Marketing, Data Collection, Fraud detection, Information Privacy

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Sustainability Analyst Fundamentals

    Skills you'll gain: Program Implementation, Plan Execution, Sustainable Development, Business Planning, Data Analysis, Sustainability Reporting, Spreadsheet Software, Contract Management, Waste Minimization, Marketing and Public Relations, Analysis, Sustainability Standards, Policy Development, Annual Reports, Interactive Learning, Sustainable Business, Vendor Contracts, Goal Setting, Business Writing, Project Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    92 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Data Visualization Fundamentals: Microsoft
  • Data Analytics Methods for Marketing: Meta
  • Unreal Engine Fundamentals : Epic Games
  • Data Warehouse Fundamentals: IBM
  • Marketing Material Design in Canva: Coursera
  • Meta Social Media Marketing Capstone: Meta
  • Construction Management Fundamentals: University of Maryland, College Park
  • Fundamentals of Machine Learning and Artificial Intelligence: Amazon Web Services
  • Program Management Fundamentals: Microsoft
  • Planning a Digital Marketing Strategy: Digital Marketing Institute

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