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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Hootsuite pour les débutants

    Skills you'll gain: Hootsuite, Content Scheduling, Social Media Analytics, Digital Marketing Tools, Content Performance Analysis, Social Media Content, Social Media Marketing, Social Media Management, Social Media, Digital Marketing, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • L

    Logical Operations

    Excel: Data Analysis and Visualization Fundamentals

    Skills you'll gain: Data Presentation, Data Visualization, Microsoft Excel, Data Storytelling, Data Literacy, Data Visualization Software, Spreadsheet Software, Pivot Tables And Charts, Data Analysis, Data Science, Exploratory Data Analysis, Analysis, Productivity Software, Microsoft Office, Microsoft 365

    Mixed · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Fundamentos de Negócios

    Skills you'll gain: Business Strategy, Business Management, Finance, People Management, Corporate Finance, Organizational Structure, Business Planning, Organizational Strategy, Strategic Thinking, Leadership and Management, Marketing, Go To Market Strategy, Branding, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Cybersecurity Concepts

    Skills you'll gain: Threat Detection, Cybersecurity, Intrusion Detection and Prevention, Cyber Threat Intelligence, Cyber Attacks, Network Infrastructure, Network Security, Endpoint Detection and Response, Network Architecture, General Networking, Endpoint Security, Continuous Monitoring, Malware Protection, System Monitoring, Incident Response, Email Security, Anomaly Detection, Operating Systems, Identity and Access Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Qlik Sense - Advanced

    Skills you'll gain: Spatial Data Analysis, Spatial Analysis, Scripting, Geospatial Mapping, Scripting Languages, Dashboard, Dashboard Creation, Data Visualization Software, Interactive Data Visualization, Data Manipulation, Data Import/Export, Cascading Style Sheets (CSS), Advanced Analytics

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    O Mundo dos Negócios das Subscrições

    Skills you'll gain: Customer Success Management, Software As A Service, Customer Retention, Business Modeling, Customer experience strategy (CX), Customer Relationship Management, Customer Engagement, Business Transformation, Customer experience improvement, Business Strategies, Technology Strategies, Revenue Management, Service Level Agreement, Cloud Services, Platform As A Service (PaaS), Cloud Computing, Technology Solutions, Infrastructure As A Service (IaaS)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    AI CERTs

    AI for Mining

    Skills you'll gain: Decision Intelligence, Applied Machine Learning

    Beginner · Course · 1 - 3 Months

  • B

    Board Infinity

    Fundamentals of Product Management

    Skills you'll gain: Product Management, Cross-Functional Collaboration, Product Planning, Product Roadmaps, Product Strategy, Analysis, Stakeholder Management, Stakeholder Communications, Data-Driven Decision-Making, Decision Making, Market Analysis, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

  • C

    Codio

    Select Topics in Python: Natural Language Processing

    Skills you'll gain: Text Mining, Large Language Modeling, Hugging Face, Natural Language Processing, Data Processing, LLM Application, Embeddings, Data Preprocessing, Python Programming

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidades Anáhuac

    Fundamentos de Administración Estratégica

    Skills you'll gain: Organizational Strategy, Business Strategy, Data-Driven Decision-Making, Business Strategies, Strategic Decision-Making, Business Planning, Strategic Thinking, Leadership and Management, Analysis, Business Management, Plan Execution, Competitive Analysis, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 3 Months

  • E

    Edureka

    Applied Machine Learning with Python

    Skills you'll gain: Model Evaluation, Supervised Learning, Machine Learning Methods, AI Personalization, Classification Algorithms, Machine Learning, Model Training, Logistic Regression, Model Optimization, Data Analysis, Driving engagement, Persona (User Experience)

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Scripting with Alteryx: Python and R for Advanced Workflows

    Skills you'll gain: Alteryx, Predictive Modeling, People Analytics, Scripting, R Programming, Predictive Analytics, Data Science, Advanced Analytics, Scripting Languages, R (Software), Trend Analysis, Data Preprocessing, Data Integration, Exploratory Data Analysis, Data Manipulation, Data Visualization Software, Data Analysis, Model Evaluation, Employee Retention, Machine Learning

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Hootsuite pour les débutants: Coursera
  • Excel: Data Analysis and Visualization Fundamentals: Logical Operations
  • Fundamentos de Negócios: Fundação Instituto de Administração
  • Cybersecurity Concepts: Packt
  • Qlik Sense - Advanced: Packt
  • O Mundo dos Negócios das Subscrições: Fundação Instituto de Administração
  • AI for Mining: AI CERTs
  • Fundamentals of Product Management: Board Infinity
  • Select Topics in Python: Natural Language Processing: Codio
  • Fundamentos de Administración Estratégica: Universidades Anáhuac

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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