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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of California, Irvine

    Finding and Preparing for the Right Job

    Skills you'll gain: Professional Networking, Data Science, Artificial Intelligence and Machine Learning (AI/ML), Web Presence, Recruitment, Events and Conferences, Relationship Building, Job Analysis, Writing, Portfolio Management, Branding

    Beginner · Course · 1 - 4 Weeks

  • S

    Scrum Alliance

    AI for Product Discovery & Strategy

    Skills you'll gain: AI Product Strategy, AI Enablement, Product Planning, Brainstorming, AI powered creativity, Product Strategy, Agile Product Development, Strategic Thinking, Generative AI, Decision Intelligence, Ideation, Customer Insights, Market Intelligence, Customer Analysis, Market Analysis, Research Reports, AI Integrations, Data-Driven Decision-Making, Forecasting, Scrum (Software Development)

    Beginner · Course · 1 - 4 Weeks

  • C

    Corporate Finance Institute

    Classification - Fundamentals & Practical Applications

    Skills you'll gain: Classification Algorithms, Model Evaluation, Machine Learning Algorithms, Model Training, Logistic Regression, Predictive Modeling, Applied Machine Learning, Machine Learning Methods, Analytics, Advanced Analytics, Machine Learning, Scikit Learn (Machine Learning Library), Performance Metric

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Advanced · Course · 1 - 3 Months

  • E

    EDUCBA

    SEO Foundations: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Strategic Marketing, Digital Marketing, Marketing Effectiveness, Content Optimization, Customer Insights, Branding, Advertising, Brand Strategy, Customer Relationship Building, Goal Setting

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Alteryx Advanced

    Skills you'll gain: Data Cleansing, Data Manipulation, Advanced Analytics, Applied Machine Learning, Data Wrangling, Fraud detection, Data Transformation, Predictive Modeling, Data Processing, Machine Learning, Data Analysis, Model Training, Data Preprocessing, Sampling (Statistics), Data Integration, Case Studies, Model Evaluation, Workflow Management

    Intermediate · Course · 1 - 3 Months

  • I

    IE Business School

    Scaling Product and Processes

    Skills you'll gain: Growth Strategies, Performance Metric, Entrepreneurship, Performance Measurement, Key Performance Indicators (KPIs), Go To Market Strategy, Sales Management, Sales Process, Product Management, Sales Strategy, Product Development, Operational Efficiency, Product Strategy, Working Capital, Process Management, Business Strategies, Business Process, Process Optimization, Business Strategy, Leadership and Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Knowledge Accelerators

    Dive Deeper into Data-Driven Decisions with Power BI

    Skills you'll gain: Power BI, Dashboard, Business Intelligence, Data Modeling, Data Import/Export, Dashboard Creation, Business Intelligence Software, Interactive Data Visualization, Data Transformation, Data Visualization Software, Data Storytelling, Pivot Tables And Charts, Datamaps, Data Sharing, Management Reporting, Geospatial Information and Technology, Data-Driven Decision-Making, Data Integration, Data Cleansing, Microsoft Teams

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Análisis exploratorio de datos con Python y Pandas

    Skills you'll gain: Exploratory Data Analysis, Pandas (Python Package), Data Visualization, Seaborn, Plot (Graphics), Jupyter, Matplotlib, Data Analysis, Data Science, Statistical Analysis, NumPy, Data Manipulation, Data Cleansing, Descriptive Statistics, Python Programming, Data Quality

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • E

    Edureka

    Power BI Integration with AWS and Snowflake

    Skills you'll gain: Snowflake Schema, Business Intelligence, Power BI, Cloud Security, Business Analytics, Cloud Management, Advanced Analytics, Cloud-Based Integration, Data Management, Data Governance, Data Architecture, Amazon Web Services, Data Integration, Data Security, Cost Control, Data Visualization Software, Cloud Computing, Data Warehousing, Data Modeling, Amazon S3

    Intermediate · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Managing Data Lakes & Pipelines with Google Cloud Dataplex

    Skills you'll gain: Data Lakes, Data Processing, Google Cloud Platform, Data Warehousing, Data Integration, Data Management, Data Pipelines, Data Governance, Data Access, Analytics, Data Security, Identity and Access Management, Automation

    2.8
    Rating, 2.8 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Navigating Ethics in the Healthcare Workplace & Marketplace

    Skills you'll gain: Healthcare Ethics, Clinical Research Ethics, Electronic Medical Record, Medical Privacy, Business Ethics, Informed Consent, Medical Records, Ethical Standards And Conduct, Health Information Management, Health Care, Clinical Trials, Governance, Marketing Management, Law, Regulation, and Compliance, Decision Making, Analysis, Critical Thinking

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Foundations of Credit Analysis and Fixed Income Securities

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Credit Risk, Financial Analysis, Portfolio Risk, Market Data, Risk Analysis, Bank Regulations, Securities (Finance), Financial Data, Portfolio Management, Lending and Underwriting, Risk Management, Derivatives, Business Valuation, Financial Market, Investment Management, Financial Regulation, Analytics, Decision Making

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Finding and Preparing for the Right Job: University of California, Irvine
  • AI for Product Discovery & Strategy: Scrum Alliance
  • Classification - Fundamentals & Practical Applications: Corporate Finance Institute
  • SEO Foundations: Analyze, Optimize & Grow: EDUCBA
  • Alteryx Advanced: Packt
  • Scaling Product and Processes: IE Business School
  • Dive Deeper into Data-Driven Decisions with Power BI: Knowledge Accelerators
  • Análisis exploratorio de datos con Python y Pandas: Coursera
  • Power BI Integration with AWS and Snowflake: Edureka
  • Managing Data Lakes & Pipelines with Google Cloud Dataplex: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
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Social Media Marketing (9)
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