• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • A

    Alex Genadinik

    Online Reputation Management For Personal Brand Or Business

    Skills you'll gain: LinkedIn, Web Presence, Search Engine Optimization, Brand Awareness, Professional Networking, Content Optimization, Social Media, Branding

    Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    YouTube Production: Video Fundamentals

    Skills you'll gain: Videography, Video Production, Photo/Video Production and Technology, Cinematography, Media Production, Image Quality, Music

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • N

    Northeastern University

    Computation and Visualization for Analytics Part 1

    Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization, Data Visualization Software, Visualization (Computer Graphics), Matplotlib, Plot (Graphics), Data Preprocessing, Pandas (Python Package), Data Processing, Data Cleansing, Data Integration, Big Data, Programming Principles, Python Programming

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • E

    EDUCBA

    Technical Trading Strategies & Market Analysis

    Skills you'll gain: Technical Analysis, Market Trend, Market Dynamics, Financial Trading, Financial Market, Market Analysis, Trend Analysis, Graphing, Business

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Erste Schritte in Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Graphic Design, Graphic and Visual Design, Design, Graphic and Visual Design Software, Data Sharing, Graphics Software, Collaborative Software, Design Software, Content Creation, User Accounts, Social Media, Marketing

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Generate Personalized Content with AI Prompts

    Skills you'll gain: Personalized Campaigns, Prompt Engineering, Prompt Engineering Tools, AI Personalization, Personalized Service, Marketing Communications, Customer Communications Management, Content Development and Management, Customer Engagement, Promotions and Campaigns

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • H

    HubSpot Academy

    Gestión de clientes potenciales con Hubspot

    Skills you'll gain: HubSpot CRM, Sales Management, Service Level Agreement, Sales Process, Workflow Management, Prospecting and Qualification, Inside Sales, Dashboard, Service Level, Management Reporting, Email Marketing, Performance Metric, Key Performance Indicators (KPIs), Prioritization, Auditing

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • B

    Board Infinity

    Mastering Usability Testing: Techniques and Best Practices

    Skills you'll gain: Usability Testing, Usability, Software Testing, Software Quality (SQA/SQC), Test Planning, Human Centered Design, Technical Communication, User Experience Design, User Research, UI/UX Research, Quality Assurance, Verification And Validation, User Centered Design, Report Writing, Web Content Accessibility Guidelines, Stakeholder Engagement

    Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    L&T EduTech

    Machinery for Concreting

    Skills you'll gain: Maintenance, Repair, and Facility Services, General Construction and Construction Labor, Product Lifecycle Management, Construction Engineering, Construction, Construction Management, Digital Analysis, Plant Operations and Management, Facility Repair And Maintenance, Architecture and Construction, Digital Transformation, Transportation Operations

    Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Alfaisal University | KLD

    صياغة الميزة التنافسية |Crafting a Competitive Advantage

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Intelligence, Competitive Analysis, Innovation, Organizational Strategy, Sustainable Business, Knowledge Transfer, Resource Utilization

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    Erasmus University Rotterdam

    Entrepreneurial Competencies for Landscape Restoration

    Skills you'll gain: Sustainable Systems, Design Thinking, Sustainable Development, Sustainable Business, Human Centered Design, Land Management, Entrepreneurship, Product Development, Business Modeling, Innovation, Financial Analysis, Market Opportunities, Stakeholder Engagement, Ideation, Return On Investment, Stakeholder Management, Investments, Stakeholder Analysis, Experimentation, Customer Analysis

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Virginia

    디지털 제품 경영: 현대적 기본 원칙

    Skills you'll gain: Stakeholder Communications, Customer Analysis, Customer Insights, Product Management, Stakeholder Management, Growth Strategies, Product Development, Stakeholder Engagement, Product Improvement, New Product Development, Product Lifecycle Management, Innovation, Agile Methodology, Digital Transformation, Product Requirements, Action Oriented, Business Analytics, Business Modeling, Data-Driven Decision-Making, Product Testing

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…326327328…478

In summary, here are 10 of our most popular product marketing courses

  • Online Reputation Management For Personal Brand Or Business: Alex Genadinik
  • YouTube Production: Video Fundamentals: Coursera
  • Computation and Visualization for Analytics Part 1: Northeastern University
  • Technical Trading Strategies & Market Analysis: EDUCBA
  • Erste Schritte in Canva: Coursera
  • Generate Personalized Content with AI Prompts: Coursera
  • Gestión de clientes potenciales con Hubspot: HubSpot Academy
  • Mastering Usability Testing: Techniques and Best Practices: Board Infinity
  • Machinery for Concreting: L&T EduTech
  • صياغة الميزة التنافسية |Crafting a Competitive Advantage: Alfaisal University | KLD

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok