• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    YouTube Planning: Manage Content Like a Pro

    Skills you'll gain: Content Scheduling, Content Development and Management, Content Performance Analysis, Content Strategy, Target Audience, Calendar Management, Production Planning, Scheduling, Production Process, Digital Publishing, Content Management, Production Schedule, Content Creation, Organizational Skills, Workflow Management, AI Product Strategy, Production Management, Organizational Structure

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Mastering Sales Negotiations and Closure

    Skills you'll gain: Sales Presentation, Regional Sales, Selling Techniques, Presentations, Sales Process, Influencing, Persuasive Communication, Intercultural Competence, Storytelling, Language Interpretation, Translation, and Studies, Behavioral Economics, Sales Pipelines, Collaborative Software, Collaboration, Customer Relationship Management (CRM) Software, Stakeholder Management, Strategic Communication, Cross-Functional Collaboration, Customer Engagement, AI literacy

    Intermediate · Specialization · 1 - 3 Months

  • M

    Microsoft

    CRM Integration and AI for Customer Management

    Skills you'll gain: AI Personalization, Personalized Service, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Sales Strategy, Customer Analysis, Customer Relationship Management, Workflow Management, Sales, Customer Data Management, AI Integrations, AI literacy, Microsoft Copilot, Debugging, Data Ethics, Artificial Intelligence, Responsible AI, Trend Analysis

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Crear un panel de inspiración para su marca con Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Graphic and Visual Design Software, Creative Design, Branding, Visual Storytelling, Graphic and Visual Design, Graphic Design, Marketing Collateral, Shared Media, Brand Management, Account Management, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Goldman Sachs

    Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Competitive Analysis, Growth Strategies, Customer Analysis, Value Propositions, Target Market, Consumer Behaviour, Customer Insights, Business Strategies, Target Audience, Market Analysis

    ★ 4.9 (40) · Mixed · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    AWS Generative AI Essentials

    Skills you'll gain: Prompt Engineering, Amazon Bedrock, Prompt Patterns, Model Context Protocol, AI Security, AI Workflows, AI Orchestration, AI Integrations, Generative AI Agents, Generative AI, Vibe coding, Secure Coding, LLM Application, Agentic systems, Amazon Web Services

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Performance Reviews: Streamline Feedback Processes

    Skills you'll gain: Performance Review, HR Tech, Employee Performance Management, Generative AI, AI Personalization, Workforce Development, Organizational Development, Performance Management, Smart Goals, People Analytics, People Development, Human Resource Strategy, Constructive Feedback, Responsible AI, Performance Analysis, Prompt Engineering, Automation, Coaching, Trend Analysis, Analysis

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Gestão de Stakeholders, Ética e Sustentabilidade Empresarial

    Skills you'll gain: Stakeholder Management, Corporate Sustainability, Stakeholder Engagement, Stakeholder Analysis, Business Ethics, Sustainable Business, Ethical Standards And Conduct, Corporate Strategy, Value Propositions, Accountability

    ★ 4.8 (31) · Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Mastering Negotiation Skills & Strategies

    Skills you'll gain: Negotiation, Conflict Management, Communication Strategies, Behavioral Economics, Decision Making, Relationship Building, Communication, Business Administration, Mitigation

    ★ 4.8 (13) · Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Retail Sales Psychology: The Essentials of Selling More

    Skills you'll gain: Sales Training, B2B Sales, Customer Analysis, Selling Techniques, Retail Sales, Marketing Psychology, Overcoming Objections, Consumer Behaviour, Sales, Storytelling, Sales Strategy, Closing (Sales), Non-Verbal Communication, Sales Process, Customer Engagement, Behavioral Economics, Stakeholder Engagement, Negotiation, Analysis, Empathy

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Campaign Execution, SEO & Social Media at Scale

    Skills you'll gain: Data Storytelling, Search Engine Optimization, Content Scheduling, Content Optimization, Blogs, Web Analytics and SEO, TikTok, Social Media Content, Campaign Management, Social Media Management, Content Development and Management, Content Performance Analysis, Digital Advertising, Google Ads, Email Marketing, Email Automation, Constructive Feedback, Content Management, Project Management, Performance Reporting

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Sales Methodologies Applicable to Enterprise Sales

    Skills you'll gain: Enterprise Sales, Consultative Selling, B2B Sales, Selling Techniques, Stakeholder Engagement, Consultative Approaches, Prospecting and Qualification, Sales Process, Stakeholder Management, Specialized Sales, Sales, Stakeholder Analysis, Sales Strategy, Sales Pipelines, Influencing

    Beginner · Course · 1 - 4 Weeks

1…329330331…481

In summary, here are 10 of our most popular marketing strategy courses

  • YouTube Planning: Manage Content Like a Pro: Coursera
  • Mastering Sales Negotiations and Closure: LearnQuest
  • CRM Integration and AI for Customer Management: Microsoft
  • Crear un panel de inspiración para su marca con Canva: Coursera
  • Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • AWS Generative AI Essentials: Amazon Web Services
  • GenAI for Performance Reviews: Streamline Feedback Processes: Coursera
  • Gestão de Stakeholders, Ética e Sustentabilidade Empresarial: Fundação Instituto de Administração
  • Mastering Negotiation Skills & Strategies: Northeastern University
  • Retail Sales Psychology: The Essentials of Selling More: Starweaver

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok