• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Cape Town

    Curso con proyecto final: Comienza tu futuro en fintech

    Skills you'll gain: Business Modeling, Peer Review, FinTech, Presentations, Sales Presentations, Ideation, Entrepreneurship, Business Planning, Financial Regulations, New Business Development, Constructive Feedback, New Product Development, Regulatory Requirements, Regulatory Compliance, Customer Analysis, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    A

    Amazon Web Services

    Machine Learning Essentials for Business and Technical Decision Makers

    Skills you'll gain: Machine Learning Methods, Decision Intelligence, Applied Machine Learning, Machine Learning, AI Enablement, Technology Roadmaps, Data-Driven Decision-Making, Artificial Intelligence and Machine Learning (AI/ML), Business Solutions, Organizational Strategy, AI Product Strategy, Organizational Change, Product Roadmaps, Feasibility Studies, System Requirements, Business Planning, Project Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment analyser l'engagement des Tweets avec Twitter Analytics

    Skills you'll gain: Driving engagement, Social Media Analytics, Social Media Marketing, Drive Engagement, Social Media Management, Social Media, Customer Engagement, Social Media Campaigns, Online Advertising, Advertising Campaigns, Content Performance Analysis, Social Media Content, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Erstelle Social Media Anzeigen in Canva

    Skills you'll gain: Canva (Software), Social Media Content, Graphical Tools, Social Media, Collaborative Software, Social Media Marketing, Social Media Strategy, Graphic and Visual Design Software, Video Editing, Instagram, Graphic and Visual Design, Graphic Design, Content Creation, Animations, Design, Brand Awareness

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Create a Component Anomaly Detection Model using Visual Inspection AI

    Skills you'll gain: Anomaly Detection, Model Evaluation, Model Training, Image Analysis, Computer Vision, Google Cloud Platform, Solution Design, Predictive Modeling, Artificial Intelligence, Product Development

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Course 4: Adobe Commerce Best Practice, Case Study, Careers

    Skills you'll gain: Project Implementation, E-Commerce, System Implementation, Case Studies, Maintainability, Project Documentation, Technical Documentation, Project Management, Quality Assurance, Project Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Créer un calendrier de contenu pour tweeter en continuité

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Social Media Marketing, Social Media, Content Strategy, Scheduling, Calendar Management, Drive Engagement, User Accounts, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Les Statistiques d'Audience Facebook

    Skills you'll gain: Target Audience, Facebook, Target Market, Meta Ads Manager, Online Advertising, Social Media Campaigns, Market Opportunities, Customer Analysis, Customer Insights, Social Media Analytics, Social Media Marketing, Data-Driven Marketing, Social Media, Marketing, Data Validation

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Investment Banking & Financial Market Systems

    Skills you'll gain: Banking Services, Investments, Financial Regulations, Investment Management, Financial Sales, Financial Trading, Financial Analysis, Bank Regulations, Economic Development, Law, Regulation, and Compliance, Behavioral Economics, Brokerage, Market Analysis, Securities Trading, Asset Management, Mergers & Acquisitions, Underwriting

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Adobe

    Getting Started with Adobe Illustrator

    Skills you'll gain: Adobe Illustrator, Document Management, File Management, Adobe Creative Cloud, Graphical Tools, Graphic and Visual Design, Graphic Design, Graphics Software, Graphic and Visual Design Software, Visual Design, Creative Design, Cloud Storage, Workflow Management, Computer Graphic Techniques, Design Strategies, Creative Thinking, Creative Problem-Solving, Scalability

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    AI-Enhanced Prospecting and Sales Techniques

    Skills you'll gain: Sales Presentation, Customer Analysis, Sales Strategy, Microsoft Copilot, Sales Presentations, Sales Development, Sales, Sales Process, Prompt Engineering, Personalized Campaigns, Customer Insights, Customer Relationship Management (CRM) Software, Sales Prospecting, Overcoming Objections, Selling Techniques, Prospecting and Qualification, AI Personalization, Account Strategy, Lead Generation, Presentations

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Setup Python Geo Stack

    Skills you'll gain: Verification And Validation, Spatial Data Analysis, Virtual Environment, Geospatial Information and Technology, Development Environment, Geographic Information Systems, Software Installation, Debugging, Package and Software Management, Software Versioning, Dependency Analysis, Pandas (Python Package), Environment, Scripting, Python Programming, Environmental Regulations, Cross-Channel Marketing

    Beginner · Course · 1 - 4 Weeks

1…330331332…478

In summary, here are 10 of our most popular product marketing courses

  • Curso con proyecto final: Comienza tu futuro en fintech: University of Cape Town
  • Machine Learning Essentials for Business and Technical Decision Makers: Amazon Web Services
  • Comment analyser l'engagement des Tweets avec Twitter Analytics: Coursera
  • Erstelle Social Media Anzeigen in Canva: Coursera
  • Create a Component Anomaly Detection Model using Visual Inspection AI: Google Cloud
  • Course 4: Adobe Commerce Best Practice, Case Study, Careers: Adobe
  • Créer un calendrier de contenu pour tweeter en continuité: Coursera
  • Les Statistiques d'Audience Facebook: Coursera
  • Analyze Investment Banking & Financial Market Systems: EDUCBA
  • Getting Started with Adobe Illustrator: Adobe

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok