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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Mastering Data Analysis with Pandas: Learning Path Part 2

    Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, Data Access, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    29 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • K

    Kennesaw State University

    Strategies for Planned Social Change with Jagdish Sheth

    Skills you'll gain: Social Impact, Corporate Sustainability, Sustainable Development, Sustainable Business, Environmental Issue, Positive Behavior Support, Advertising, Change Management, Sustainability Standards, Influencing, Consumer Behaviour, Behavior Management, Marketing Psychology, Marketing Communications, Promotional Strategies, Marketing, Behavioral Management

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Information Gathering and Vetting

    Skills you'll gain: Research, Science and Research, Data Collection, Investigation, Experimentation, Research Methodologies, Data Sharing, Persuasive Communication, Data Analysis, Information Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    Linear Regression & Predictive Modeling with SPSS

    Skills you'll gain: Data Visualization, Regression Analysis, Predictive Modeling, Financial Forecasting, Statistical Modeling, Forecasting, Financial Modeling, SPSS, Predictive Analytics, Risk Modeling, Data-Driven Decision-Making, Statistical Analysis, Analytics, Scatter Plots, SPSS (Software), Statistical Methods, Credit Risk, Statistics, Microsoft Excel, Model Evaluation

    5
    Rating, 5 out of 5 stars
    ·
    16 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Master Agentic AI: Core Principles & Real-World PC

    Skills you'll gain: Threat Modeling, Feature Engineering, Anomaly Detection, Data Visualization, Data Presentation, MLOps (Machine Learning Operations), Agentic Workflows, Interactive Data Visualization, AI Orchestration, AI Security, A/B Testing, Generative AI Agents, Threat Management, Model Optimization, Open Web Application Security Project (OWASP), Technical Communication, Agentic systems, Continuous Monitoring, CI/CD, Reinforcement Learning

    Intermediate · Professional Certificate · 3 - 6 Months

  • N

    Northeastern University

    AI Innovation in Healthcare

    Skills you'll gain: Generative AI, Large Language Modeling, Supervised Learning, Generative Model Architectures, Artificial Intelligence, Responsible AI, Machine Learning, Healthcare Industry Knowledge, AI literacy, Healthcare Ethics, Data Ethics, AI Personalization, Predictive Analytics, Health Informatics, Data Collection

    3.2
    Rating, 3.2 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Instagram Storytelling: Write Compelling Stories

    Skills you'll gain: Storytelling, Instagram, Visual Storytelling, Content Creation, Drive Engagement, Driving engagement, Writing and Editing, Social Media Content, AI powered creativity, Writing

    Beginner · Course · 1 - 4 Weeks

  • T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (粤语)

    Skills you'll gain: Model Evaluation, Statistical Modeling, Statistical Methods, SPSS, Statistical Software, Statistical Analysis, Estimation, SAS (Software), Regression Analysis, Advanced Analytics, Correlation Analysis, Exploratory Data Analysis, Data Analysis Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Mixed · Course · 3 - 6 Months

  • B

    Banco Interamericano de Desarrollo

    Uso de datos en las organizaciones del S.XXI

    Skills you'll gain: Data Collection, Business Intelligence, Data-Driven Decision-Making, Data Literacy, Data Strategy, Data Analysis, Business Analytics, Data Ethics, Analytics, Big Data, Diversity and Inclusion, Data Quality, Market Opportunities

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    AI CERTs

    AI for Health & Nursing

    Skills you'll gain: Responsible AI, Health Technology, Data Ethics, Clinical Nursing, Nurse Education, Nursing Process, Clinical Documentation, Nursing, Nursing Practices, Artificial Intelligence, Healthcare Ethics, Basic Patient Care, Artificial Intelligence and Machine Learning (AI/ML), Health Care, Healthcare Industry Knowledge, Generative AI Agents, Generative AI, Business, Physiology, Business Acumen

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Créer une publicité Facebook à partir de votre page

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Media Planning, Driving engagement, Campaign Management, Budget Management, Advertising, Campaign Planning, Online Advertising, Digital Advertising, Content Creation, Marketing, Social Media

    Intermediate · Guided Project · Less Than 2 Hours

  • P

    Packt

    Cybersecurity Concepts

    Skills you'll gain: Threat Detection, Cybersecurity, Intrusion Detection and Prevention, Cyber Threat Intelligence, Cyber Attacks, Network Infrastructure, Network Security, Endpoint Detection and Response, Network Architecture, General Networking, Endpoint Security, Continuous Monitoring, Malware Protection, System Monitoring, Incident Response, Email Security, Anomaly Detection, Operating Systems, Identity and Access Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Mastering Data Analysis with Pandas: Learning Path Part 2: Coursera
  • Strategies for Planned Social Change with Jagdish Sheth: Kennesaw State University
  • Information Gathering and Vetting: Arizona State University
  • Linear Regression & Predictive Modeling with SPSS: EDUCBA
  • Master Agentic AI: Core Principles & Real-World PC: Coursera
  • AI Innovation in Healthcare: Northeastern University
  • Instagram Storytelling: Write Compelling Stories: Coursera
  • Structural Equation Model and its Applications | 结构方程模型及其应用 (粤语): The Chinese University of Hong Kong
  • Uso de datos en las organizaciones del S.XXI: Banco Interamericano de Desarrollo
  • AI for Health & Nursing: AI CERTs

Skills you can learn in Marketing

Market (economics) (28)
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